David will present the fundamentals of Neuromarketing and consumer neuroscience. This will provide the abidance with a basic, yet fundamental understanding of the key concepts and approaches of the field. He will also present on the attention economy, as it has emerged from neuroscience research, and discuss its relevance to digital marketing. He will also illustrate neuroscience principles that may be applied to enhance your digital marketing strategies. Lastly, David will provide real-world Neuromarketing case studies demonstrating how to optimize Website UX/UI and Chatbot development.

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