Neustreet X is a podcast where we talk to the most interesting people in the collectibles space across sneakers, sports, trading cards, NFTs, fashion, art, and more. Today we have Ana Andjelic - named by Forbes as one of the worldβs most influential CMOs. Ana was previously the Chief Brand Officer of Banana Republic, worked as an executive at several fashion brands and agencies, and has a PhD in Sociology. Sheβs a board member of the Dematerialised - a digital fashion web3 startup, recently wrote the book The Business of Aspiration, and writes a regular newsletter called The Sociology of Business. Listen to Anaβs perspective on how NFTs and the Metaverse are being approached by major brands, advertisers, and marketers.
In this episode, we talked about π how we value things in society - Web 3 and the Aspirational Economy, βοΈ the Collector Economy, π how fashion brands should be approaching NFTs, digital items, and the Metaverse, πhow brands should approach growth and loyalty in modern society, π connections between fashion and sports, π Nike and Adidas getting into the Metaverse, and much more.