Welcome to today's episode! I'm excited to introduce our guest, Mick McConnell, currently the Head of Space at Airbnb and a true pioneer in creative leadership and branding. With over 25 years of experience transforming major brands through innovation and design, Mick has been the driving force behind some of the recent significant brand transformations. He was CEO of Superunion North America, a WPP company, he led a team of over 150 professionals, orchestrating groundbreaking creative strategies for Fortune 50 companies.

Before taking the helm at Airbnb, Mick's journey reads like a masterclass in innovation leadership – from serving as Partner and Head of Experience Design at Lippincott to founding his creative consultancy and leading design and innovation at WeWork to heading up creative and marketing at Samsung. His unique approach combines deep creative expertise with sharp business acumen, fostering environments where breakthrough ideas thrive through genuine collaboration. Today, we'll explore Mick's insights on innovative leadership and his vision for the future of brand innovation.

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