Neutral Podcast

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Ever wondered how a high school passion could lead to a groundbreaking impact on green architecture? Join us as we welcome Lindsay Baker, a pioneer in sustainable building, who takes us through her remarkable journey from her teenage fascination with green building to shaping the LEED rating system. With invaluable experiences at tech giants like Google and WeWork, Lindsay discusses her holistic approach to sustainable architecture, where rigorous innovation meets creative problem-solving. Her role at the International Living Future Institute exemplifies her commitment to transforming today's building industry into a beacon of sustainability.

Lindsay’s career is a testament to the power of innovation in sustainability certification advocacy. After obtaining her master's degree in California, she found herself at Google, focusing on indoor environmental quality, and then co-founded Comfy, a startup that Siemens later acquired for its revolutionary approach to office climate control. She reflects on her time at WeWork, the lessons learned, and how these experiences shape her current work at the Living Future Institute. Lindsay’s insights into balancing the challenges of preventing greenwashing while pushing for breakthrough environmental solutions offer a roadmap for aspiring change-makers in the building industry.

The episode also delves into the intricacies of the Living Building Challenge, where Lindsay breaks down the demanding standards required for certification and the philosophical shift toward regenerative building principles. We discuss the Red List of harmful chemicals and the critical importance of constructing toxin-free environments. From the beauty in sustainable design to the ambitious goals of achieving zero carbon certification, featuring collaborations with major players like Amazon and Prologis, Lindsay brings to light the evolving conversation on circular economies and regenerative practices. Tune in for an insightful exploration of redefining the future of our built environment.

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What drives disadvantaged communities to tolerate higher pollution levels, and can sustainable housing be the answer to urban inequality? This episode promises to unravel these complex questions with the expertise of Chris Timmons, a leading professor from UW-Madison. Chris, who has had an illustrious academic journey through institutions like Georgetown, Stanford, Yale, and Duke, balances his professional life while raising triplets, providing a unique perspective on managing both academic and personal challenges.

Chris shares his groundbreaking research on non-market valuation, environmental justice, and the economic impact of poor air quality and toxic waste remediation. We delve into the often overlooked factors that influence the housing decisions of disadvantaged groups, such as the complexities of hedonic analysis and the role of political power in pollution monitoring. Discover how comprehensive data collection and strategic policymaking can address these issues and improve urban living conditions.

From the economic incentives for developers to adopt sustainable practices to the role of urban trees in cooling cities and increasing property values, Chris provides invaluable insights into sustainable real estate. Explore the intricacies of carbon pricing and the economic implications of sourcing sustainable wood. Through this engaging discussion, we shed light on the need for equitable and effective systems to combat carbon emissions and promote environmental justice, making this a must-listen episode for anyone interested in the intersection of economics and environmental sustainability.

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Unlock the secrets of sustainable forestry and timberland management with our special guest, Troy Harris, Managing Director of Timberland and Innovation Wood Products at Jamestown. With over three decades of experience in the industry, Troy takes us on a journey from his early days in pulp and paper companies to his current role, where he champions institutional investments in timberland as a real asset class. We'll explore Jamestown's innovative sustainability practices, including adaptive reuse of buildings and the incorporation of mass timber, balancing environmental goals with commercial needs.

Troy provides an in-depth look at the intricate and cyclical nature of forest ecosystems, debunking common misconceptions about forestry practices. We discuss the importance of sustainable certification programs and proactive measures to prevent wildfires and disease, illustrated by real-life examples like the wildfire in Redding, California. Plus, Troy sheds light on the burgeoning field of carbon offsets and mass timber innovations, explaining the mechanics of forestry carbon credits and the concept of additionality.

In this episode, we also explore the role of government support in expanding the mass timber industry, detailing projects like Ponce City Market in Atlanta. Learn how sustainable development through locally sourced timber and adaptive reuse projects fosters local economies and enhances modern construction solutions. Whether you're passionate about environmental sustainability, interested in innovative construction methods, or curious about the economic benefits of forestry, this episode offers a comprehensive look at the multifaceted advantages of sustainable forestry and mass timber.

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Ever wondered how a modeling career could lead to a thriving fitness empire? In this episode of the Neutral Podcast, we chat with Peter Krause from PK Fitness, who shares his captivating journey from strutting runways around the globe to becoming a fitness mogul in Madison. Peter's openness about his early struggles, including an eating disorder, resonates deeply, showcasing how these personal challenges ignited his passion for health and fitness. We explore how his appearance on "The Bachelorette" in 2017 catapulted his business and public profile, adding an intriguing twist to his entrepreneurial journey.

Peter's story doesn't stop at personal training success; he dives into the nuances of expanding his business with innovative concepts. From implementing 24-hour fitness center models to integrating nutritional guidance, Peter’s adaptability shines through, especially during the pandemic when he pivoted to virtual classes to keep his community engaged. We'll learn about the importance of strategic partnerships and how Wisconsin's seasonal gym attendance fluctuations have shaped his business strategies.

As we wrap up, Peter delves into the exciting frontier of wellness-centered spaces within residential builds, bringing his expertise in fitness layout and design to the table. He reveals his approach to creating micro spas and holistic wellness amenities that not only attract tenants but also generate revenue. We also touch on the pitfalls of quick-fix health solutions and emphasize the value of long-term, sustainable health practices. Join us for an insightful conversation packed with valuable lessons from Peter's extensive experience in fitness, nutrition, and holistic well-being.

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Discover how cutting-edge design and sustainability practices are revolutionizing modern architecture. Join us as we welcome Asta Fivgas, Director of Pre-Construction at Reflections Window and Wall, to provide an insider's look at the innovative Passive House rated glass facade for the 32-story Edison project in Milwaukee. Learn about RWW's pioneering use of low embodied carbon aluminum, powered by renewable energy sources, and their global collaboration with partners in Shanghai, Mumbai, and Doha. Asta’s expertise sheds light on the future of sustainable construction and the intricate global supply chain that supports it.

Uncover the secrets to optimizing building performance with groundbreaking thermal techniques. This episode dives into the critical role of air tightness in boosting thermal efficiency, even with high-performance triple-glazed units. We explore the crucial implementation of thermal breaks, the use of polyamide fiberglass extrusions, and strategies to balance occupant comfort with building aesthetics. Delve into how these innovations ensure energy efficiency without sacrificing light and openness, transforming mass timber buildings into paragons of modern, sustainable design.

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Ready to uncover the secrets behind sustainable real estate development? Join us on the Neutral Podcast as we sit down with Dan Whelan from Harbor Bay Ventures. Dan shares his remarkable journey from aspiring sports journalist and professional football player to becoming a leading figure in real estate development. Learn how a spontaneous visit to a construction site during his MBA studies sparked a passion that led him to navigate complex redevelopment projects and ultimately pioneer innovative mass timber construction.

Discover the multifaceted benefits of mass timber, including environmental advantages, faster builds, and reduced labor costs. Dan reveals how Harbor Bay Ventures pivoted its focus to timber construction, reshaping their pipeline of multifamily and student housing projects. Hear real-world examples from Cleveland, Atlanta, and Salt Lake City, illustrating how high-quality timber buildings not only command higher rents but also present compelling investment opportunities. Explore how timber's unique aesthetic and sustainability credentials are capturing the interest of both cities and investors, despite the initial unfamiliarity within the market.

Navigate through the challenges and solutions in mass timber construction and capitalization amidst current macroeconomic conditions. Dan shares insights on how higher material costs can be balanced by labor and time savings, the importance of industry experience, and strategic investment approaches in today's economic climate. We also discuss the critical issues facing the housing development sector and the potential future implications for the construction industry. Tune in for a dynamic exploration of sustainable development, strategic investment, and the vibrant life in Cleveland, including upcoming local events.

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Can the design of our cities actually impact our health and well-being? Join us for an enlightening conversation with Jeff Rizmo, partner and CIO at Gale, as we unravel the complex interplay between urban design, sustainability, and public health. From his multicultural roots in Colorado to his pivotal role in Copenhagen, Jeff’s journey is a testament to the transformative potential of thoughtful urban planning. He shares how his engineering background and a life-changing study abroad experience in Denmark led him to the forefront of sustainable urban design, inspired by the legendary Jan Gehl.

Discover the cutting-edge City Design and Social Science program at the London School of Economics through Jeff’s eyes. Combining architecture, sociology, and anthropology, this unique program equipped him with essential skills for modern city planning. Jeff reflects on how his Danish heritage and family history in design have come full circle, influencing his mission at Gale to advocate for human-centered urban spaces. We also discuss Gehl's "Life Between Buildings" philosophy and its evolution towards life-centered design, integrating sustainability and ecological considerations.

We tackle pressing urban issues, from childhood obesity in London to the paradigm shift towards the 15-minute city concept. Jeff offers thought-provoking insights into how built environments, transportation, and food accessibility can shape public health. Learn about the innovative strategies aimed at creating more walkable, inclusive communities and the critical role of empathy in urban development. By fostering a deep understanding of social dynamics, Jeff champions the creation of cities designed with kindness and empathy, ensuring they are livable, sustainable, and inviting for all.

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Embark on a journey with Cara Elkhorn, a trailblazer in sustainable urban development, as she shares her expansive knowledge and experience in transforming cityscapes into eco-friendly spaces. From Beijing's sprawling urbanity to the green initiatives of Copenhagen and New York, Cara takes us through her evolution in the industry, highlighting her time at Sidewalk Labs and the emergence of venture investing in real estate technology. We explore the significance of sustainable materials like mass timber and the influence they hold in crafting carbon-neutral buildings, setting a precedent for future urban development.

Dive into the complex tangle of housing policies and the transformative power of converting office spaces into residential havens, using the concrete examples of New York City's challenges and Calgary's triumphs. Cara elucidates the intricacies of the proposed housing compact aimed at mitigating suburban housing shortages and the vital transition from successful pilot projects to widespread city implementations. Discover how strategic changes in policy can reshape our urban environments and better align with the ever-evolving demands of society.

Lastly, listen closely as we unravel the substantial role of government procurement in nurturing climate technology innovations. From California's wildfire detection initiatives to the Department of Defense's net-zero building projects, we highlight the crucial ways in which strategic purchasing can hasten the move towards a more sustainable future. We even take a sneak peek at the cutting-edge work of Woodoo and their augmented wood materials, poised to revolutionize the construction industry. This episode with Cara Elkhorn is a treasure trove for enthusiasts of urban sustainability, policy, and technology's power to effectuate change.

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In this episode of The Neutral Podcast, we sat down with Ray Hartshorne, Co-Founder and Partner at Hartshorne Plunkard Architecture ("HPA"). He and his team at HPA are leading the design for The Neutral Project's historic development in Milwaukee, The Edison. 

Join us as we discuss the history of architects and builders using wood in construction dating back several hundred years and how Ray and his Co-Founder Jim Plunkard have used it in historic rehabilitations to mass timber towers like The Edison. Along with HPA's philosophy of reusing and repurposing old historical buildings, it not only helps preserve a city's architectural history but is also the most sustainable practice in construction and building design.

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Embark on a captivating journey through the landscape of sustainable real estate development and investment with our esteemed guest, Douglas Lyons of Promark. His impressive career arc, from intern to Managing Principal, weaves a story of innovation and adaptation in an industry that never stands still. Tune in as Doug unveils the lessons learned from economic cycles and his collaborative ventures with real estate titans, offering a masterclass in the synthesis of private equity and capital markets.

This episode peels back the layers of real estate investment structures, providing a clear-eyed view into the complex interplay between REITs and private equity. Doug's expertise shines as he breaks down the tax advantages of REITs, juxtaposing them against the more traditional private fund structures, and revealing how modern investment strategies are blending these models. For anyone intrigued by financial frameworks or pondering the distinctions between publicly traded and private real estate entities, Doug's insights are an invaluable resource.

As we navigate the currents of commercial real estate investment, Doug shares his strategic pivot from office spaces to multifamily and industrial assets, underscoring the importance of resilience in target markets. He also addresses the post-global financial crisis climate, balancing private equity with mezzanine lending, and the evolving landscape of sustainable development. With a spotlight on the challenges of current capital markets and the push for environmentally responsible development, this episode is a beacon for investors and developers charting a course through the future of real estate.