Never Mind The Adverts

Orlando Wood and Jon Evans are back discussing the most important news in advertising this week. From the best ads for the upcoming Euro 2024 tournament to Rory Sutherland suggesting podcasting might be more effective than performance marketing...

Timestamps

00:00 - Start
00:28 - Grand fromage clarification
02:05 - The news
07:20 - Ad of the week - Irn Bru and Paddy Power
11:25 - Drinks trolley
12:27 - Break from the commercials
14:48 - Phone a friend - Nicola Wardell

The reviews are in for the first episode of Never Mind the Adverts, including "two more grizzled old ad men" and "the ClassicFM of podcasts" on the way to knocking Uncensored CMO down the charts. In this episode, we talk about the new Ehrenberg-Bass report on attention in advertising, what a cookie-less world could look like and how Cheetos made such a funny ad. We also celebrate a big milestone as the grand fromage turns 50.

Timestamps

00:00 - Intro
00:46 - Reviews
02:42 - The news
08:32 - Break from the commercials
10:56 - Orlando’s drinks trolley
14:58 - Birthday Segment
16:22 - System1 Ad of the Week
21:30 - Phone a friend

In the first episode of Never Mind the Adverts, Jon and Orlando discuss if pre-testing is worth it following Mark Ritson's article, why Apple decided to crush every expression of creativity and Sir John Hegarty makes a cameo appearance to help answer a critical question. You also won't want to miss Jon's performance marketing tip of the week, or which advert Orlando liked most on the System1 database.

Timestamps

00:00 - Intro
00:40 - The News
06:43 - Apple Creating Waves
09:04 - Performance marketing tip of the week
14:19 - Drinks sponsor break
16:29 - A break from the ads
18:57 - System1 Ad of the Week
21:12 - Phone a friend (Sir John Hegarty)
24:54 - Launch of APE

Welcome to Nevermind the Adverts where we share our news and views each week on what makes advertising work and what's made us laugh. Each week, Jon Evans and Orlando Wood will be dissecting the latest ads, the biggest breaking news and the most controversial opinions about advertising.