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Look, we don't do a ton of prep around here, you already know that. But this one I was genuinely excited for. I brought my guy Alex on the mic today, and if you've been around for a while, you already know who he is. We went to college together, he's been one of my closest friends for years, and now he runs business development, sales, and marketing at Accruity. He's also a limited partner in SteelPoint Capital. So yeah, he's all in on everything we're building and this conversation gets into all of it.We talk about what it's actually like working with your best friend every single day. The highs, like the time we went out to Arizona, absolutely crushed an event, signed 14 clients on the spot, and were dapping each other up every ten minutes at the bar afterward. And the lows, like flying to Dallas, being told hundreds of people would be there, and walking into a room with literally one person in it. Both of those things happen, and when you're doing it with someone you care about, they hit different in both directions.Alex came from the corporate world, big software companies, structured sales cycles, RFP processes where everything was laid out for you. Coming into the entrepreneurial space at Accruity was a completely different animal. No timelines, no escalation paths, no boss to call when someone ghosts you. The biggest thing he says he learned? Follow-up is everything. Not just following up once — consistent, relentless, respectful follow-up. Because the entrepreneurs and real estate investors we work with aren't ignoring you because they don't like you. They're just putting out fires and dealing with the next deal. If you stay in front of them, the relationship holds. And when the timing is finally right, you're the first call they make.We also get into the difference between selling to entrepreneurs versus selling to corporate managers and why those are two completely different conversations. Entrepreneurs don't have a defined role, they don't have someone to delegate to, and they're doing a hundred things at once. That's exactly why financial clarity matters so much. When you don't know your numbers, you can't delegate, you can't sleep at night, and you definitely can't grow. I walk through a real coaching call I had that morning with a CEO who had no idea what his breakeven was — and how working backwards from a 13-week rolling cash forecast all the way to how many leads he needed that month completely changed the picture for him.We close it out talking about what it takes to make a leap like Alex made — leaving a stable corporate career to go work for your best friend at a startup. His advice is simple: be yourself, find people who know what you're good at and let you do that, and don't be afraid to have the hard conversations. Communication solves everything. And as TJ put it in a post recently, the money's in the follow-up. Every time.