If there's one thing I wish I had known earlier in my career, it's that the best way to transform ideas into finished projects is to attach them to the right people and never stop pitching ideas. Even if they aren't ready, especially if they aren't. There is a lot of fear about sending off half-baked or raw ideas, but something magical happens as you type up the idea and hit send. Even if the project has zero chance of happening, you've gotten over the first step of creation: wondering who the audience is and whether they'll "get it." In today's episode of Getting Work To Work, I'm unpacking the art of the pitch, or at least how I do it.