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This week: AirTags 2.0 are incoming with a strange new feature, and we've details on what to expect for Apple Watch Series 9 and Ultra 2.0!

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This week's stories

ERFON: Apple preps second-generation AirTag tracker with AR capabilities

• The Apple AirTag item tracker sells well enough that an updated version is in early development, according to a reputable analyst. And it might include the AR capabilities that were rumored years ago.
• The tiny tracker has reportedly been selling by the millions since the product launch in 2021.

 

LEWIS: Would you buy Apple Watch 9 or Ultra 2 in these new colors?

• Reliable leaker ShrimpApplePro tweeted Tuesday about the possible new pink aluminum color for Apple Watch Series 9 and a black titanium case for Apple Watch Ultra 2.

 

GRIFFIN: 1 billion subscribers push Apple’s services revenue to all-time high

• Apple announced one billion people now subscribe to Apple services, although total revenue decreased slightly during the June quarter, the third time that’s happened in a row. And the money coming in from all Apple’s hardware groups is down

 

ERFON: Tim Cook calls AI ‘absolutely critical’ to Apple products

• Apple has been quiet about its plans for artificial intelligence, but CEO Tim Cook set out in a conference call with analysts and major investors on Thursday to make it clear that his company isn’t behind the curve on AI.

 

LEWIS: Win a posh leather iPad Pro sleeve from Harber London [Cult of Mac giveaway]

• For this week’s giveaway, we partnered with Harber London to offer you an opportunity to win an exquisite, handmade Magnetic Envelope Sleeve for iPad Pro valued at $118.