New Books in Business, Management, and Marketing

In Corporate Power and the Politics of Change (Cambridge UP, 2025), Matteo Gatti examines how corporations have taken on roles traditionally reserved for governments - advocating on social issues, setting internal norms, and stepping in where public institutions fall short. This phenomenon, called corporate governing, takes two forms: socioeconomic advocacy, when companies take public stances, and government substitution, when they deliver services or protections the state does not provide. Drawing on legal doctrine and insights from the social sciences, Gatti shows how this shift reflects broader pressures within firms and deep dysfunction outside them. The rise of corporate governing has also triggered political, legal, and cultural backlash that challenges its legitimacy and reach. Clear-eyed and timely, this book offers a framework for understanding how corporate power reshapes policymaking and what that means for business and democracy.

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Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry: The Quest for Authenticity on Social Media (Princeton UP, 2023) tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.

Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.

The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity.

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Immigration is one of the most controversial topics in the United States―and everywhere else. Pundits, politicians, and the public usually depict immigrants either as villains who pose a threat to our economy, culture, and safety, or as victims―needy outsiders whom we must help, at our own cost if necessary. But the data clearly debunk both narratives. From jobs, investment, and innovation to cultural vitality and national security, more immigration has an overwhelmingly positive impact on everything that makes a society successful.
In The Truth About Immigration: Why Successful Societies Welcome Newcomers (St. Martin's Press, 2024), Wharton professor Zeke Hernandez draws from nearly twenty years of research to answer all the big questions about immigration. He combines moving personal stories with rigorous research to offer an accessible, apolitical, and evidence-based look at how newcomers affect our local communities and our nation. You’ll learn about the overlooked impact of immigrants on investment and job creation; realize how much we take for granted the novel technologies, products, and businesses newcomers create; get the facts straight about perennial concerns like jobs, crime, and undocumented immigrants; and gain new perspectives on misunderstood issues such as the border, taxes, and assimilation.
Hernandez turns fear into hope by proving that immigrants are essential for economically prosperous and socially vibrant nations.

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Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, Digital Innovation Strategy (Cambridge UP, 2023) is aimed at audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success. Each chapter defines and provides references for key concepts. Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation. The topics covered are essential for managers, consultants, entrepreneurs, technologists, and analysts.

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What's the secret to scoring a reservation at a hot new restaurant? When should you enter a lottery to increase your odds of winning? Why did your neighbor's kid get into a nearby preschool while yours didn't? Who gets priority for a life-saving organ donation?

These outcomes are not a matter of luck. Instead, they depend on how we navigate hidden markets that arise to decide who gets what when many of us want something and there isn't enough to go around. Every day we play in these markets, yet few of us fully understand how they work.

In familiar markets, what we get depends on how much we're willing to pay. Hidden markets do not rely on prices: you can't buy your way in to a better position. Instead, what you receive hinges on the rules by which the market operates, and the choices you make in them.

Judd Kessler has spent a career studying and designing these very markets. Now, he reveals the secrets of how they work, and how to maneuver in them. Whether you want to snag a coveted ticket, secure a spot in an oversubscribed college course, get better matches in the dating and job markets, do your fair share of the household chores (but no more), or more efficiently allocate your time and attention, this must-read guide will show you how to get Lucky by Design.

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Who’s in the Room?: A Guide to Public Relations from the Black Professional Perspective (Kendall Hunt, 2025) has been created to serve as a resource that is both an academic and industry text in public relations practice. The book focuses on growth and empowerment in public relations through the implementation of inclusionary practices. It is centered in the voice of the Black public relations professional. Featuring contributions of pioneers and the experiences of current trailblazers, the book explores themes of access, representation, and accountability in the field. The authors examine the nuanced challenges and triumphs of navigating the field as Black professionals. They offer guidance for students and new professionals, as well as actionable recommendations for organizations and individuals seeking to become more equitable and inclusive. 

Jamila Cupid, Ph.D. is a university professor who trains university students in the practice of public relations. She built her career as a public relations and digital media professional, with expertise in research and strategy, working in New York City and Washington, DC for several years. She earned a BA in English from Boston University, then an MA in Human Communication and PhD in Mass Communication and Media Studies with a certificate in International Communication from Howard University. In addition to her industry experience and academic training in the United States, she has studied and conducted research in the Caribbean and South America. She examines international, intercultural, and multicultural public relations in the areas of campaigns, branding, organizational structure, crisis management, relationship building, and social media.

Myescha Joell is an award-winning public relations executive, media strategist, and founder of Morris Street Media, a firm known for high-impact campaigns and storytelling that center underrepresented voices. With over 20 years of experience, she has led successful PR and content initiatives across TV, film, and digital media, including the 2024 PBS GOSPEL Live! campaign, which earned a Silver Anthem Award. Her work blends creative vision with strategic execution, focusing on social justice, cultural impact, and audience engagement. A graduate of Boston University, she holds a BA in International Relations.

Reighan Gillam is Associate Professor in the Department of Latin American, Latino, and Caribbean Studies at Dartmouth College. Her research examines the ways in which Afro-Brazilian media producers foment anti-racist visual politics through their image creation. She is the author of Visualizing Black Lives: Ownership and Control in Afro-Brazilian Media (University of Illinois Press).

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Stanford educator and renowned creativity expert Tina Seelig joins Richard Lucas on the New Books Network’s Entrepreneurship & Leadership channel to discuss her new book What I Wish I Knew About Luck (coming April 2026).

As the host found himself agreeing with everything Tina said, he asked for examples of people who disagreed with her. First, they discussed the value of respectful disagreement, and the fact that Richard’s father, the late Oxford philosopher JR Lucas routinely took the opportunity to disagree with his son, no matter what point of view was being put forward. Tina shared that her father, aged 99, still thinks that good things just happened to him over the course of his life, whereas she outlines all the actions he took to create that good luck. Tina dismantles the myth that luck is purely random. She distinguishes fortune (things that happen to you) from luck (something you can actively cultivate), and explains why clichés such as “the harder I work, the luckier I get” or “fortune favors the prepared mind” are true but incomplete. What is the “hard work” required to create luck? What exactly is a “prepared mind”?

Key highlights:

Why entrepreneurship and creativity are teachable skills that everyone can improve, just like sports, music, art, math, or science.

The value of keeping a “failure résumé” and viewing failure as a trampoline rather than a lava pit.

Real stories of ethical dilemmas early and late in her career. Full details in the book and podcast.

Why showing genuine appreciation (especially thank-you notes) is one of the highest-ROI habits for creating luck. A thank you note she wrote was read out at a funeral 20 years later.

How to build trust, have difficult conversations, and surround yourself with the right “crew”

The foundational role of self-awareness, values, resilience, risk-taking, and patience in manufacturing your own luck

Tina also shares the inspiring origin of the Knight-Hennessy Scholars program (co-founded by John Hennessy, former Stanford President, and Phil Knight, founder of Nike) and reflects on teaching leadership to some of the world’s most promising graduate students across all disciplines at Stanford University.

Show Notes & Sources

Pre-order “What I Wish I Knew About Luck” by Tina Seelig

Tina’s earlier books: “What I Wish I Knew When I Was 20”, “inGenius”, “Creativity Rules”

Tina’s LinkedIn

Tina’s Bio, Books, Talks

Knight-Hennessy Scholars

KHS LinkedIn

Stanford Technology Ventures Program (STVP)

Tina Seelig’s famous TED Talk and the legendary “$5 entrepreneurship challenge”

Books mentioned: “The No Asshole Rule” – Robert Sutton; “The Course of Love” – Alain de Botton; “Radical Candor” – Kim Scott

Tina Seelig’s Stanford Profile

Essential listening for anyone who wants to stop waiting for luck and start building it.

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Peoples & Things host, Lee Vinsel, talks with Thomas Haigh, Professor and Chair of History and affiliate of the Department of Computer Science at University of Wisconsin-Milwaukee, about his forthcoming book on the history of artificial intelligence. The book, which has had the working title _Artificial Intelligence: The History of a Brand_ with the final title to be determined, examines how and why historical actors have decided to apply the term “artificial intelligence” to a variety of disparate computing technologies that often have very little to do with one another. Vinsel and Haigh also talk about how the book’s lessons apply to our current Generative AI bubble and an assortment of other fun topics along the way.

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Life is full of paradoxes. How can we each express our individuality while also being a team player? How do we balance work and life? How can we improve diversity while promoting opportunities for all? How can we manage the core business while innovating for the future? For many of us, these competing and interwoven demands are a source of conflict. Since our brains love to make either-or choices, we choose one option over the other. We deal with the uncertainty by asserting certainty. In Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems (Harvard Business Review Press, 2022), Wendy Smith and Marianne Lewis help readers cope with multiple, knotted tensions at the same time. Drawing from more than twenty years of pioneering research, they provide tools and lessons for transforming these tensions into opportunities for innovation and personal growth.

Filled with practical advice and fascinating stories—including firsthand tales from IBM, LEGO, and Unilever, as well as from startups and nonprofits. Both/And Thinking change the way to approach our most vexing problems.

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The field of employment law used to be called "master-servant law." Even if this term has fallen out of favor, a central truth has not changed: modern employment law still draws on centuries-old ideas about the rights and obligations of workers.

In The Master-Servant Doctrine: How Old Legal Rules Haunt the Modern Workplace (U California Press, 2025), Elizabeth Chika Tippett combines historical context with contemporary case studies and interviews to reveal how modern law and management practices are steeped in three core master-servant principles: the right to control, the right to govern, and the duty of support. With each chapter tackling a different aspect of the workplace—including pay, time management, firing, and benefits—this startling and original story of employment law offers fresh insights for legal scholars, historians, attorneys, advocates, and anyone who's ever worked a terrible job.

This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts.

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