Laura Vipond, Chief Growth Officer at Ogilvy UK is joined by former IPA President Julian Douglas to talk about all things pitching and new business, including last year’s launch of the Pitch Positive Pledge and what it means for our industry moving forward.

New Business Diaries: Laura Vipond and Julian Douglas

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.

Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, New Business Diaries, and IPA On... Talent Matters break down the big issues facing advertising and communications business.

Business

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, New Business Diaries, and IPA On... Talent Matters break down the big issues facing advertising and communications business.

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New Business Diaries: Laura Vipond and Julian Douglas

New Business Diaries: Laura Vipond and Julian Douglas