IPA Podcast

Kathryn Saxon, VP, Insights at WPP Media, joins the IPA Making Sense Podcast to discuss how audience intelligence is evolving in the era of AI, how insight and creativity intersect and what skills young strategists will need in order to thrive in a rapidly changing industry.

In a special edition of the IPA Effectiveness Files, Laurence Green explores the stories behind this year's IPA Effectiveness Awards.
 
He chats to Nationwide's Richard Warren about their Gold-winning paper, and to Stephanie Simon and Oli Moore - authors of the Grand Prix-winning Currys paper - before diving into the key themes from the Awards with Les Binet.
 
You can download all of this year's papers from our website: https://ipa.co.uk/awards-events/effectiveness-awards/

PHD's Louise Twycross-Lewis joins the IPA Making Sense Podcast to discuss her belief in the power of research, how insight is evolving in an AI-driven world and how it can fuel creativity.

Brompton Bicycle Managing Director Will Butler-Adams joins the IPA Effectiveness Files to talk about their journey to becoming Britain's biggest bike manufacturer, how they've set out to create urban freedom for happier lives, and what bicycle design can teach us about marketing.

Emily Crabtree, Global Marketing Director at IMA, and Patrick Ryan, Founder of 300 Consultancy, join the IPA New Business Diaries to discuss the state of new business in 2026, the 'age of more' and how to drive sustainable growth for the agency and the client.

Jenny Biggam, Founder of the7stars, joins the IPA Making Sense Podcast to explain what makes a great planner, how to separate good judgment from risky decisions and explore whether it is time to reconsider what we call media planning in today's landscape.

Rik Moore, Managing Partner, Strategy at The Kite Factory, joins the IPA Making Sense Podcast to talk through how his comedy career influenced his career in advertising, how leaders can balance brand and performance and much more.

Monica Majumdar, Director of Client Strategy at Reach, joins the IPA Making Sense Podcast to explore the key lessons from a career spanning agencies and media owners; why attention, trust and local journalism matter more than ever and what the future holds for the relationship between audiences, publishers and advertisers in a rapidly changing media landscape.

Tessa LeGassick, Chief Planning Officer at Hearts & Science, joins the IPA Making Sense Podcast to explore what makes a good planner, why the role is more important than ever, the impact of AI and much more.

What is it about studying Classics that sets you up for success in the insight business? 

Sam Knowles, Chief Data Storyteller at Insight Agents, joins the IPA Making Sense Podcast to discuss insight, innovation, AI, decision-making and much more.