IPA Podcast

True’s Ellie Nicolaou joins the IPA Making Sense podcast to explore what the media landscape looks like from a Gen Z perspective, the benefits of non-traditional routes into the industry and what agencies can do to best nurture young talent.

The IPA Making Sense Podcast: Sarah Gale by Institute of Practitioners in Advertising (IPA)

Alistair Macrow, former CEO of McDonald's UK & Ireland, joins the IPA Effectiveness Files podcast to discuss his journey from CMO to CEO, the value that marketing brings to a business, his advice for agencies and much more.

In the first episode of our Making Sense Podcast, IPA Head of Marketing and Data Innovation Simon Frazier sits down with the inimitable Rory Sutherland. Their discussion spans TK Maxx, geriatric aids, the value of sometimes ‘being more puppy’, and why marketing and advertising have fundamentally failed to explain, price and promote the true value they create.

Author, Founder of My Bump Pay and former Head of Growth at OMD UK, Tobi Asare joins the IPA New Business Diaries podcast to talk to Mediaplus UK's Pedro Martins about key lessons she's learnt from her career so far. They explore the benefits of testing and learning with AI, blending commerciality and creativity and why your people are your number one asset when pitching.

Alcohol Mindset Coach, author and host of 'The Big Drink Rethink' podcast, Anna Donaghey joins the IPA On podcast with Antonia Stearn to explore the advertising industry's relationship with alcohol. Together they explore addiction, mental health, agency culture and Anna's personal journey. Anna's book 'What Are You Thirsty For?: Rethinking alcohol and the life you want' is available now: https://www.waterstones.com/book/what-are-you-thirsty-for/anna-donaghey/9781915780607

Alcohol Mindset Coach, author and podcaster Anna Donaghey joins the IPA On... podcast with Antonia Stearn to explore the advertising industry's relationship with alcohol. Together they discuss addiction, agency culture, peer pressure and the impact alcohol can have on mental health. Anna's book 'What Are You Thirsty For?: Rethinking alcohol and the life you want' is available to purchase now: www.waterstones.com/book/what-are-y…y/9781915780607

Peter Semple, CEO of Depop, joins the IPA Effectiveness Files Podcast to talk about his journey from CMO to CEO, the challenge of growing a circular fashion marketplace and their ambition to change consumption behaviour at scale.

Sophie Devonshire, Chief Executive of The Marketing Society, joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff about what clients really want from their agencies and how purpose and culture can make the difference between a transactional relationship and a true partnership.

For this episode of IPA On… Antonia Stearn is joined by Mercy Abel, a multi-award-winning marketer, speaker, and co-founder of Futures UNLOCKED, which provides paid internships and free workshops for emerging creatives across Scotland. They explore Mercy’s route into the ad industry as a graduate during Covid, why she is so passionate about mentoring, and why making mentoring and internships as accessible as possible is so important. For more on the programmes mentioned during the episode and to get involved: •Home from College - https://homefromcollege.com/ •Creative Mentor Network - https://www.creativementornetwork.org/ •Ok Mentor - https://www.okmentor.me/ •One Month Mentors - https://theelephantroom.net/casestudy/one-month-mentors-5-years-anniversary/ •Futures UNLOCKED - https://www.futuresunlocked.co.uk/ •UK Black Comms Network - https://blackcommsnetwork.co.uk/