Oli Richards, CMO at The Beyond Collective is joined by the Founder of Persuasion Communications, Jane Austin, in this episode of IPA New Business Diaries. Oli and Jane discuss her career, why the industry should rethink the way they view PR and agencies should be devoting time to it.

New Business Diaries: Oli Richards and Jane Austin

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.

Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, New Business Diaries, and IPA On... Talent Matters break down the big issues facing advertising and communications business.

Business

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, New Business Diaries, and IPA On... Talent Matters break down the big issues facing advertising and communications business.

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New Business Diaries: Oli Richards and Jane Austin

New Business Diaries: Oli Richards and Jane Austin