In this episode of the Specialty Matcha Podcast, Ryan and Sam (Zongjun) reflect on the evolution of matcha culture, the challenges posed by a global shortage, and the importance of embracing new consumer trends. They discuss the cultural shifts in matcha consumption, the stigmatization of non-Japanese matcha, and the need for a more inclusive global matcha community. The conversation highlights the potential for matcha to thrive as a global beverage while addressing the complexities of supply and quality.