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New Customer Behaviour as an Opportunity to Increase Stickiness & Generate New Revenue Opportunities - with Radoslav Dutkovski & Ursula Silling
In this episode by Branchspace, Radoslav Dutkovski and Ursula Silling talk about the latest trends in customer behaviour and how this affects loyalty and retail strategies for aviation and travel. Trends from retailers and hospitality including Starbucks, Nike, McDonald's and Accor Hotels do influence customer expectations as much as does more environmental awareness.
Radek and Ursula also discuss organisational design and the importance of a holistic approach as some of the critical success factors. New approaches to loyalty and optional services. Customer loyalty is determined by their experience and the ability to travel their way.
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By Branchspace On AirIn this episode by Branchspace, Radoslav Dutkovski and Ursula Silling talk about the latest trends in customer behaviour and how this affects loyalty and retail strategies for aviation and travel. Trends from retailers and hospitality including Starbucks, Nike, McDonald's and Accor Hotels do influence customer expectations as much as does more environmental awareness.
Radek and Ursula also discuss organisational design and the importance of a holistic approach as some of the critical success factors. New approaches to loyalty and optional services. Customer loyalty is determined by their experience and the ability to travel their way.