Here's the full description:

Starting a business when you're scared to be seen? This one's for you. New entrepreneur. Real conversation. No filter. ft. Ella Herbert

Ella typed out a post yesterday.

Had it ready. Caption written. Video filmed.

And then she stopped herself.

Changed it from a Reel to a Story because she got scared of what people would think.

That's where this episode starts — not at the finish line, not with someone who figured it all out — but right in the middle of the fear, with someone who is Day 1, doing it anyway.

Ella Herbert is building EllaVate Wellness from scratch. Health coaching, moving to Texas, zero clients, zero blueprint. Just a dream and a whole lot of "what if nobody gets it."

And I'm right there with her — because four months ago I made a decision to stop posting and start treating my content like a scientist treats data. No more throwing things at the wall. No more hoping something lands. In the last 30 days that decision generated 3.6 million views.

This episode is the unfiltered conversation I wish someone had with me at the beginning. The stuff they don't tell you. The stuff that actually moves the needle when you're scared, broke on ideas, and building something from nothing.

If you've ever typed something out and talked yourself out of posting it — this one is deadass for you.

In this episode:

• Why the fear of being seen is a wall you built yourself
• The content funnel that takes someone from stranger to paying client
• Storytelling: why we connect through pain and how to build trust fast
• The viral format working right now on Instagram in 2026
• Why LinkedIn is 2008 YouTube and nobody in your circle knows it yet
• How to use AI without losing what makes you, you
• Why going niche feels wrong but is the only way forward
• The moment I spent two years stuck — and what finally changed

Find Ella:

Instagram: https://www.instagram.com/ellavate.wellness/

Personal: https://www.instagram.com/ellamherbert

00:00 — How we met & why this episode exists

02:00 — Ella's business: EllaVate Wellness & the health journey behind it

04:48 — Are you scared? We ball.

06:52 — The brutal grind: what building behind the scenes actually looks like

08:55 — LinkedIn in 2026: the opportunity nobody in your circle is using

12:05 — The content funnel explained (whiteboard breakdown)

16:22 — Storytelling: how you get people to love you

22:44 — The viral format working right now & why keywords matter

26:54 — Nobody is thinking about you tomorrow

28:43 — "I don't know if I should post this" — Ella's real moment

39:40 — AI, niching down & building your brand framework live

45:46 — Two years. No results. The pain of staying the same.