The Kids Like Us
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The Kids Like Us episodes

  • How to Build a Brand with No Money: Dalen Michaels' Journey with Out the Back

    he called his co-founder 20 times to say "i'm shutting it down." now he's got a surf brand in stores across America, a video with 4 million views, and a show coming out on NBC.

    starting with $500 in a dorm room on a table that literally melted, the dream stalling for a year while he got a draining job, and the reality of what sits beneath the "instagram is a highlight reel."

    Dalen Michaels got rejected by his dream school, wrote them a letter telling them they made a mistake, and they reversed it. that one move taught him the whole thesis of his life: do it unconventionally, or don't do it.

    he took a run club and put surfing in it. he gave away ~50 free surf clubs before he ever charged a dollar. he threw a backyard concert with free tacos and sold out his whole clothing line.

    this episode is the real mechanics: how you actually build community, why your space is sacred, create over consume, naming the thought everyone's thinking, and the belief that carried him through the worst of it... "what is meant for me will not pass me."

    if you've ever felt that thing in your chest that says something needs to change but you're too scared to bet on it, this one's for you.

    Kids Like Us — Episode 13 with Dalen Michaels. hosted by Syd Meyer.

    SHOP OUT THE BACK

    web: outheback.com (http://outheback.com/)

    instagram: http://instagram.com/outheback

    tiktok: http://tiktok.com/@outheback

    otb surf club: http://outheback.com/pages/otbsurfclub

    FIND DALEN

    instagram: @dalenmichaels

    tiktok: @dalenboy

    FIND SYD

    instagram: @syddiegurl

    —— CHAPTERS ——

    00:00 intro: $500, a dorm room, and a table that melted

    05:23 rejected from his dream school — so he wrote them a letter

    08:16 four years in, going up against Rip Curl & Billabong

    09:53 why he really started: community, not clothes

    15:12 the community playbook (50 free surf clubs, the backyard concert)

    19:22 the real business: 3 revenue streams and brutal cash flow

    21:43 "am i just a hippie surf instructor?" — the identity fight

    24:22 the #1 rule online: you can't give a f***

    30:39 what got him past the fear of the camera

    33:11 create over consume + name the thought

    36:06 "instagram is a highlight reel. i've been crying for 3 days."

    37:54 the warehouse, and couch-hopping for a year and a half

    41:04 your space is sacred (the Rick Rubin rule)

    55:00 the 20 calls to shut it all down

    57:47 God, intuition, and a month with no phone (NBC's Destination X)

    65:24 "what is meant for me will not pass me"

    69:35 God is love... the close

    send this to one of the kids like us.

    #KidsLikeUs #DalenMichaels #OutTheBack #surf #entrepreneur #buildinpublic #betonyourself #community #podcast

    1 hr 4 min
  • How to Build a Brand with No Money: Dalen Michaels' Journey with Out the Back

    he called his co-founder 20 times to say "i'm shutting it down." now he's got a surf brand in stores across America, a video with 4 million views, and a show coming out on NBC.

    starting with $500 in a dorm room on a table that literally melted, the dream stalling for a year while he got a draining job, and the reality of what sits beneath the "instagram is a highlight reel."

    Dalen Michaels got rejected by his dream school, wrote them a letter telling them they made a mistake, and they reversed it. that one move taught him the whole thesis of his life: do it unconventionally, or don't do it.

    he took a run club and put surfing in it. he gave away ~50 free surf clubs before he ever charged a dollar. he threw a backyard concert with free tacos and sold out his whole clothing line.

    this episode is the real mechanics: how you actually build community, why your space is sacred, create over consume, naming the thought everyone's thinking, and the belief that carried him through the worst of it... "what is meant for me will not pass me."

    if you've ever felt that thing in your chest that says something needs to change but you're too scared to bet on it, this one's for you.

    Kids Like Us — Episode 13 with Dalen Michaels. hosted by Syd Meyer.

    —— CHAPTERS ——

    00:00 intro: $500, a dorm room, and a table that melted

    05:23 rejected from his dream school — so he wrote them a letter

    08:16 four years in, going up against Rip Curl & Billabong

    09:53 why he really started: community, not clothes

    15:12 the community playbook (50 free surf clubs, the backyard concert)

    19:22 the real business: 3 revenue streams and brutal cash flow

    21:43 "am i just a hippie surf instructor?" — the identity fight

    24:22 the #1 rule online: you can't give a f***

    30:39 what got him past the fear of the camera

    33:11 create over consume + name the thought

    36:06 "instagram is a highlight reel. i've been crying for 3 days."

    37:54 the warehouse, and couch-hopping for a year and a half

    41:04 your space is sacred (the Rick Rubin rule)

    55:00 the 20 calls to shut it all down

    57:47 God, intuition, and a month with no phone (NBC's Destination X)

    65:24 "what is meant for me will not pass me"

    69:35 God is love — the close

    send this to one of the kids like us.

    SHOP OUT THE BACK

    web: outheback.com

    instagram: instagram.com/outheback

    tiktok: tiktok.com/@outheback

    otb surf club: outheback.com/pages/otbsurfclub

    FIND DALEN

    instagram: @dalenmichaels

    tiktok: @dalenboy

    FIND SYD

    instagram: @syd.mmeyer

    #KidsLikeUs #DalenMichaels #OutTheBack #surf #entrepreneur #buildinpublic #betonyourself #community #podcast

    1 hr 4 min
  • You Don't Have to be Just One Thing: From Burnout to Fashion Campaigns ft. Adol Akuei

    he handed out free samples at target for $20 an hour. three years later he's in a coach campaign.

    but this isn't a glow-up story. it's about the part nobody films — the drive home from your first taste of the dream, back to the job that pays nothing, when "none of these people know i was just walking" is the loudest thought in your head.

    Adol Akuei grew up first-gen south sudanese in the suburbs of minneapolis. sheltered. burnt out on school. doing the bare minimum. he lost a brother right as high school started. then his sister put him on to modeling — and one "yes" turned into tommy hilfiger, coach, off-white, puma, timberland, and a whole life he had to convince himself he was allowed to have.

    this whole episode is him showing his work: the bad winter, the brain fog, the morning he started journaling, the mindset rewire, the move to new york, the music he makes 16 tracks deep. proof that you don't have to be just one thing — and that your reality is only ever trying to catch up to your spirit.

    if you've ever felt that thing in your chest that says something needs to change but you're too scared to bet on it — this one's for you.

    Kids Like Us — Episode 12 with Adol Akuei

    hosted by Syd Meyer

    —— CHAPTERS ——

    00:00 intro: doll to doll

    05:27 burnt out on school (and skipping the college script)

    12:47 his sister puts him on → signed at 19

    16:40 back home to $20/hr free samples at target

    18:07 his debut runway was tommy hilfiger

    20:16 "none of these people know i was just walking"

    21:33 the move to new york (why it took two years)

    26:42 "telling myself i'm worthy of what i have"

    34:20 the bad winter and the day he started journaling

    52:44 why music is where his heart actually is

    62:11 the mission: so the next sudanese kid knows he can

    83:07 leaning into the weird

    99:50 AI: "you can copy my face, but it's not me"

    106:33 why it's the kids like us

    —

    if you're into self-help, psychology, and ancient wisdom — and you want to build a cool-ass life you're actually proud of — you're in the right place. subscribe + follow @syddiegurl.

    send this to one of the kids like us.

    —— FIND ADOL AKUEI ——

    instagram: @adoldagreat

    spotify: https://open.spotify.com/artist/2P3xuoHEhI5g331RJXVN9E

    apple music: https://music.apple.com/us/artist/adol/1816183524

    tracks to start with: "greater than," "solid ground"

    —— FIND SYD / KIDS LIKE US ——

    @syddiegurl

    @thekidslikeus

    1 hr 40 min
  • Headlining Sold-Out Shows While Folding Towels: How to Build a Brand in Music ft. Eddie Adams Music

    eddie adams quit his 9-5 in business valuation to bet everything on music. since then he's headlined and sold out the green room, played the armory, crossed 100,000 streams, and landed the breakaway lineup in his hometown minneapolis.

    he still folds towels at the gym to make rent.

    this episode is the real math of betting on yourself: the kitchen conversation where he told his mom he was quitting and heard his dad's tv shut off, the business plan powerpoint his dad demanded before he'd get behind it, the six months eddie was too embarrassed to say what he'd done out loud, rebranding from Z to eddie adams, keeping zach separate from eddie, the myth of overnight success, rejection threshold, the real history of chicago house, and why the second best time to plant the tree is now.

    if you're working a job that feels dormant and carrying a dream you've never said out loud, this one's for you.

    chapters:
    0:00 intro: the thing eddie does that nobody with millions of followers will
    0:55 the bracelets + breakaway (seeing his own name on the lineup)
    2:44 life in the 9-5: business valuation and feeling dormant
    4:38 the kitchen conversation: telling mom, dad's tv shuts off
    5:23 the business plan powerpoint his dad demanded
    9:55 quitting + the six months he was too embarrassed to talk about it
    14:49 grief of outgrowing your friend group (and how eddie handles it)
    18:05 rebranding from Z to eddie adams: the turning point
    20:59 building the brand: instagram as your business card
    25:13 finding people who give you real feedback (you're gonna suck at first)
    29:12 the vision: events, the eddie adams sound, the butterfly effect
    35:42 chicago house history: where the genre actually comes from
    38:29 eddie vs. zach: separating the artist from the person
    44:34 folding towels at the gym: the real financial picture
    48:19 overnight success is a myth + rejection threshold
    51:44 the AI hot take: why he loses respect for AI flyers
    57:54 commit sooner than later: the tree quote
    1:04:22 where to find eddie + outro

    follow eddie:
    youtube + instagram: @eddieadamsmusic
    spotify / soundcloud / bandcamp: eddie adams

    follow @thekidslikeus for more.

    1 hr 7 min
  • Headlining Sold-Out Shows While Folding Towels: How to Build a Brand in Music ft. Eddie Adams Music

    eddie adams quit his 9-5 in business valuation to bet everything on music. since then he's headlined and sold out the green room, played the armory, crossed 100,000 streams, and landed the breakaway lineup in his hometown minneapolis.

    he still folds towels at the gym to make rent.

    this episode is the real math of betting on yourself: the kitchen conversation where he told his mom he was quitting and heard his dad's tv shut off, the business plan powerpoint his dad demanded before he'd get behind it, the six months eddie was too embarrassed to say what he'd done out loud, rebranding from Z to eddie adams, keeping zach separate from eddie, the myth of overnight success, rejection threshold, the real history of chicago house, and why the second best time to plant the tree is now.

    if you're working a job that feels dormant and carrying a dream you've never said out loud, this one's for you.

    chapters:
    0:00 intro: the thing eddie does that nobody with millions of followers will
    0:55 the bracelets + breakaway (seeing his own name on the lineup)
    2:44 life in the 9-5: business valuation and feeling dormant
    4:38 the kitchen conversation: telling mom, dad's tv shuts off
    5:23 the business plan powerpoint his dad demanded
    9:55 quitting + the six months he was too embarrassed to talk about it
    14:49 grief of outgrowing your friend group (and how eddie handles it)
    18:05 rebranding from Z to eddie adams: the turning point
    20:59 building the brand: instagram as your business card
    25:13 finding people who give you real feedback (you're gonna suck at first)
    29:12 the vision: events, the eddie adams sound, the butterfly effect
    35:42 chicago house history: where the genre actually comes from
    38:29 eddie vs. zach: separating the artist from the person
    44:34 folding towels at the gym: the real financial picture
    48:19 overnight success is a myth + rejection threshold
    51:44 the AI hot take: why he loses respect for AI flyers
    57:54 commit sooner than later: the tree quote
    1:04:22 where to find eddie + outro

    follow eddie:
    youtube + instagram: @eddieadamsmusic
    spotify / soundcloud / bandcamp: eddie adams

    follow @thekidslikeus for more.
    full episode on youtube + spotify.

    1 hr 7 min
  • Getting Fired Forced Him to Build His Own Empire With AI ft. Devin Erickson

    Devin Erickson got fired by his best friends. A year later he'd built something bigger than what they took from him.

    Devin Erickson got fired on a Wednesday, HR in the room, severance printed, by the same guys who were supposed to stand up at his wedding. Six years of his life, gone in one meeting.
    This one goes back to the floor dropping out. Dropping out of college at 19 with $600 and two bins to his name. Couch-hopping in Chicago. Driving home negative $3 in the bank feeling like a failure. And the thing his mom said that flipped it: "You're going to figure it out."


    Now Devin runs a media business powered by AI...
    agents that handle his inbox, ads, trading, and content while he edits with his AirPods in. We get into how to build AI agents for a small business, how to start with AI as a beginner, and why staying curious beats being smart. But the real thread isn't the tech. It's betting on yourself when it feels like it could cost you everything, and knowing that if you're broke and figuring it out right now, you're not the only one.


    ABOUT DEVIN

    Devin Erickson is a media production founder and AI systems builder in Chicago. After getting fired from the agency he helped start, he rebuilt from scratch — launching Run Media, building custom agents that run his operations, and growing a personal brand on LinkedIn from zero. All with a baby on the way.
    IN THIS EPISODE: getting fired and starting over, building AI agents as a solopreneur, personal branding on LinkedIn, and entrepreneurship in your 20s.
    TIMESTAMPS

    0:00 — The worst part about getting fired
    2:00 — Building physical things with AI
    4:15 — How the firing actually went down
    5:30 — Dropping out at 19 with $600
    7:25 — Rock bottom: negative $3, back home
    13:50 — What his mom said that changed everything
    14:40 — Starting over: Run Media
    22:50 — The 3-minute trick to get confident on camera
    34:45 — The shift to AI systems and agents
    39:40 — Treating every "no" like data
    47:00 — How to actually start with AI
    51:55 — Live demo: meet Jarvis, his AI COO
    1:04:00 — Vibe coding and "if it works, leave it"
    1:16:00 — You're not alone, and it's going to be okay


    LINKS

    [FREE] LLM council skill: https://app.notion.com/p/LLM-Council-LIVE-free-skill-f4dcbd4458f04ab0aaa659677078a2e7?source=copy_link
    Devin on Instagram: https://www.instagram.com/devinfromchicago/
    Devin on LinkedIn: https://www.linkedin.com/in/devin-erickson-888ab421b/

    Follow Kids Like Us: https://www.instagram.com/thekidslikeus/

    1 hr 23 min
  • 5 Ways to be More Interesting (After Getting Rejected 30 Times) ft. Bri Brunner

    everyone's consuming the same stuff, saying the same things, stuck in the same week on repeat. in a world this saturated, being genuinely interesting might be the rarest skill left.

    so we broke down how to be more interesting, not the born-with-it kind, the kind you can actually build.

    if you've ever sat in a room laughing on cue while something inside went quiet, this one's for you.

    what we get into:

    0:00 the 3 types of people (which one are you)

    3:30 way 1: how to actually articulate yourself

    10:00 body language, mirroring, and asking better questions 19:45 way 2: change your environment (and why your room matters)

    27:00 way 3: the year of yes (the woman who learned to surf at 50)

    31:30 way 4: when to say no (be the lion)

    35:30 way 5: the rejection list (the bagel disaster)

    41:30 the 6th nobody expects: just be honest

    44:00 what to actually do tomorrow

    what to actually do tomorrow

    the whole life we're building started with one yes on the side of a road. that's episode 1 if you want the kiteboarding origin story → https://youtu.be/iQ30h-qNpUI?si=FS1XcY1fslABZqLB

    how to be more interesting, conversation skills, feeling stuck in your 20s, social skills, gen z

    57 min
  • The World is Collapsing. Here's Why That's Good News For You.

    Everything you were told you'd grow up into doesn't exist anymore.

    AI is coming for your career. Rent doesn't math. You can't go to Thanksgiving anymore. And underneath all of it, there's this feeling you might not even say out loud... that you don't know how to build a life from here.

    You're not broken. You're paying attention.

    Every time a generation has felt this, the same thing has happened next. And nobody's told you about it yet.

    In this episode, I break down why the collapse you're feeling isn't the end of anything, it's the start of the most wide-open opportunity window your generation will ever get. We get into the Napoleon story (yes, really), why the people who are about to win aren't who you think, and the one thing the new game rewards that the old game never did.

    You are not too late. You are so, so early.

    If you're 18-26 and you've been feeling like something is fundamentally wrong, this one is for you. Send it to a homie you want to be ahead of the game with.

    —

    If you need the episode for when shit actually hits the fan and the anxiety is taking over, go check out Episode 4: Ambition is Hard. I recorded it sitting on a toilet in front of the ocean during one of the worst days I've had building this thing. It's the other side of this conversation.

    —

    —

    00:00 if you're in your 20s and feel like something is wrong

    01:00 you're not broken, you're paying attention

    02:30 ok let me tell you a story

    07:00 here's who's actually about to lose this decade

    10:00 delete your chatgpt (i'm not joking)

    18:00 the era is forcing us to be human again

    24:00 you're not late. you're so early.

    —

    —

    Subscribe for more conversations for The Kids Like Us.

    DMs are open: @syddiegurl

    32 min
  • The World is Collapsing. Here's Why That's Good News For You.

    Everything you were told you'd grow up into doesn't exist anymore.

    AI is coming for your career. Rent doesn't math. You can't go to Thanksgiving anymore. And underneath all of it, there's this feeling you might not even say out loud... that you don't know how to build a life from here.

    You're not broken. You're paying attention.

    Every time a generation has felt this, the same thing has happened next. And nobody's told you about it yet.

    In this episode, I break down why the collapse you're feeling isn't the end of anything, it's the start of the most wide-open opportunity window your generation will ever get. We get into the Napoleon story (yes, really), why the people who are about to win aren't who you think, and the one thing the new game rewards that the old game never did.

    You are not too late. You are so, so early.

    If you're 18-26 and you've been feeling like something is fundamentally wrong, this one is for you. Send it to a homie you want to be ahead of the game with.

    —

    If you need the episode for when shit actually hits the fan and the anxiety is taking over, go check out Episode 4: Ambition is Hard. I recorded it sitting on a toilet in front of the ocean during one of the worst days I've had building this thing. It's the other side of this conversation.

    —

    —

    00:00 if you're in your 20s and feel like something is wrong

    01:00 you're not broken, you're paying attention

    02:30 ok let me tell you a story

    07:00 here's who's actually about to lose this decade

    10:00 delete your chatgpt (i'm not joking)

    18:00 the era is forcing us to be human again

    24:00 you're not late. you're so early.

    —

    —

    Subscribe for more conversations for The Kids Like Us.

    DMs are open: @sydmeyer

    32 min
  • How He Landed Brands Like Adobe, Red Bull & Young LA at 22 | ft. Vlad Nikiforov

    Vlad had six months to learn English or get sent back to Russia..

    No film school. No connections. A phone and pirated editing software he couldn't afford.

    That's where this episode starts. With a 13-year-old kid who didn't speak a word of English, opening Google Translate while the other kids opened Snapchat.

    Ten years later, Vlad Nikifarov (aka Vlad) is a 22-year-old creative director and videographer in Minneapolis. He lands brand deals with Adobe, Young LA, and Delinquents Truly.

    He gets paid to travel. He lives with the same creators he used to watch on YouTube before he ever picked up a camera.

    But this conversation isn't as much "stategy" as it is a story underneath the story.

    The doubt. The loneliness of not having friends who speak your language. The first paid gig for $150.

    Working at Marshalls with headphones in, listening to the guy who would eventually fly him to LA. The shoots where he went completely mute because he was so deep in his head. The moment it felt weird to call himself an artist and the day he claimed it anyway.

    If you've ever felt like the dream is for other people, this one is deadass for you.

    In this episode:

    * How Vladka landed brand deals with Adobe, Red Bull & Young LA with zero connections
    * The green card lottery win and the six-month ultimatum that followed
    * Why calling yourself a creator feels weird when nobody in your family is one
    * The spec ad strategy that got Yes Theory to DM him in 20 minutes
    * How he funded his first camera, then quit the job and went full time
    * Why your creative passion should be the full-time and rent money the side gig
    * The biggest mistake young videographers make (and the habit that fixes it)
    * How to engineer your authority before you feel qualified
    * The DM that turned a Marshalls shift into a flight to LA
    * The truth about being terrified on big sets, even after you've "made it"

    Find Vlad on Instagram
    (work) — https://www.instagram.com/vladdkkaa/
    Personal — https://www.instagram.com/vladsjournal

    00:00 — From pirated software to Adobe
    06:20 — Six months to learn English or get sent back
    09:45 — "If I can learn English, what else can I learn?"
    18:42 — First gig: $150 (and what it taught him)
    25:50 — How Adobe actually reached out
    32:10 — The Marshalls voice memo that changed everything
    41:18 — The Yes Theory spec ad that worked in 20 minutes
    1:02:15 — The biggest mistake young creators make
    1:14:50 — Why it felt weird to call himself an artist
    1:26:40 — For the kid who feels meant for more

    Kids Like Us is the podcast for ambitious 18–30 year olds who feel something needs to change but don't know where to start.

    Hosted by Syd Meyer: 22-year-old agency owner, sponsored kiteboarder, filmmaker, and world traveler who built this because she needed it when it didn't exist.

    Real stories. Raw conversations. Evidence that the life you picture is closer than you think.

    New episodes weekly. Subscribe/follow so you don't miss the next one.

    1 hr 18 min

About The Kids Like Us

From the publisher's feed

The KIDS LIKE US is for people who can’t ignore their ambition, even when it would be easier to.

Hosted by Syd Meyer, this podcast explores the inner world of creatives and…