This episode of The Natural List podcast, with co-hosts Jessica Rubino and Adrienne Smith, explores what's been happening in the CPG industry lately. The conversation kicks off by discussing the rise in traditional brands embracing cleaner formulations, highlighting how "clean beauty" trends are reaching into conventional retail channels. The duo then shifts focus to Thanksgiving favorites, featuring insights from Meredith Kaufman's latest gallery on seasonal must-haves, including a sweet potato and chickpea stuffing, innovative uses for tallow in holiday cooking, and a pumpkin pie filling that's making that homemade taste easier than ever. They then cover the major restructuring happening at Justin's, where founder Justin Gold is taking a more prominent leadership role while Hormel transitions to minority shareholder status. Jessica and Adrienne analyze what this strategic shift means for the brand and how it might influence their future innovation strategies.

Watch until the end of the episode where the hosts also preview the upcoming CPG Innovation Summit, a brand new event coming to Expo West 2026. They discuss how different perspectives are shaping what innovation means in the natural products industry, highlighting the importance and timeliness of an event like this.

Whether you're tracking investment trends, exploring brand positioning strategies, or seeking inspiration for product development, this episode has something for you. Listen to

The Natural List to stay up to date on what's driving today's natural products market. Add the show to your weekly rotation, because upcoming The Natural List episodes will feature more details on keynote speakers, Expo West updates and additional CPG Innovation Summit announcements coming soon. This episode is sponsored by Premier Research Labs. To learn more, visit their website.