In this podcast, we explore why patents are often asserted through dedicated patent assertion entities, why an army of patent litigators, prosecution attorneys, inter-parte review attorneys, patent brokers and technical experts are required.

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Drawing from personal experience of managing Apple's brand, former Apple World Marketing Manager, David Smith explains how to build your elevator pitch, your core value proposition, how to build a brand and change your brand image.

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Momentum is critical for success in business, especially in the fast moving tech sector. Recognizing this and figuring out how to generate positive momentum can make the difference between your venture winding up in a painful shutdown or reaching a profitable IPO.

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How angel investors work, how they syndicate investments and how they structure their investments as convertible notes or preferred stock rounds of financing. David Smith presents materials from the Silicon Valley Business School Raising Finance for Startups course and explains how he managed to raise more than $20m from angel investors in one of his previous startups.

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If you're looking to raise finance from venture capital investors, this podcast will provide you with a summary of how funds are organized, what they're looking for when evaluating investment opportunities, how they make decisions to invest and how they share their profits with their limited partners.

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This episode is about non-practicing entities (NPE’s). Otherwise referred to as patent licensing companies, patent assertion entities (PAE’s) or patent holding companies, non-practicing entities are companies who’s sole activity is patent licensing. David Smith explains why they exist, what they do, how they make money and the pros and cons of working with them.

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David Smith and attorney Tom Fasone explain how the International Trade Commission (ITC) is a federal agency tasked with protecting American domestic industries from foreign unfair competition connected to imports into the United States. This podcast explains how products infringing patents and other infringing products can be blocked by US Customs and Border Protection. It explains how cases at the ITC are on expedited schedules, and how ITC cases differ from cases brought before the US federal courts.

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This episode explains why companies buy patents, what they're looking for in a patent, what patents are most sellable, and what prices patents collect on the market. It guides patent holders through the process of selling a patent, and helps them navigate the legal minefields along the way.

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David Smith and Tom Fasone discuss the reasons why the boom time for patent lawsuits in Marshall and other towns in Eastern Texas has ended, and why patent holders are now forced to sue accused infringers in their home courts. This podcast discusses the implications of the T.C. Heartland case and explains why Apple closed Apple Stores in Easter Texas.

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Understand the patent marketplace through looking at the numbers. For example, 98.5% of patents are never asserted. This translates to $60bn spent on patents that are never used. Podcast covers cost of prosecution, maintenance, litigation, inter-parte review (IPR) as well as statistics on fee shifting and other topics.

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