Chris Dreyer and his team at Rankings.IO just completed an extensive analysis of over 112,000 personal injury law search results pages. The data is fascinating and can be applied not only to the legal industry, but many other industries as well.

We’ve invited Chris to share what he and his team learned. In this episode you’ll learn:

• Why older domains tend to rank higher
• Why having a valid SSL certificate is critical
• The impact of referring domains on both the domain and page level
• How directories give businesses an advantage over individual business websites
• How the strength of a site’s backlink profile correlates to ranking
• Chris's theory on why longer content is necessary
• And much more!

Join us and see how you can apply this data to your local SEO efforts. Watch the full video session at https://localmarketinginstitute.com/local-search-data-to-help-seo-strategy/