Katherine Salt talks about using new media for her lingerie and social media consultancy businesses and her preference for blogs over podcasts.

Trajan King's experience includes working in Silicon Valley as a consultant to some of the world's largest Internet companies and as Chief Executive Officer of several companies. He's also an occasional investor.

He is currently the CEO of ExactConversion.com, a conversion optimisation firm and InvincibleStartup.com, which provides video courses for startups. He has started 15+ ventures.

His experience includes advising Silicon Valley Fortune 100 technology companies in saving money on infrastructure costs, streamlining operations in Manhattan at Deutsche Bank, Europe's largest investment bank, and as Chief Financial Officer and then Chief Executive Officer of a marketing agency, which was sold to the American Dental Association. He turned the company profitable and brought in a new investment partner to take the company to the next level of growth.

[bctt tweet=”It's important to engage with your audience… people want to connect with a brand. – @TrajanKing”]

Top Quotes from Trajan King:

* “As business owners, we need to make sure that we're converting the traffic that's on our site.”

* “That's the crux ultimately of increasing conversions: it's getting the right people to your website.”

* “I would rather have 10 people following me on Twitter if all 10 people were engaged and they loved everything that I post.”

* “I'll be teaching for part of it and then learning for all the rest of it.” [on attending the New Media Europe conference]

* “It's important to engage with your audience… people want to connect with a brand.”

* “There's always something new to experiment with.” [on using new media]

* “I was mostly attracted to the breadth of speakers and people from all over in different backgrounds and different topics.”

Resources:

* Marketplace podcast

* Startup podcast

* The Traffic Jam podcast

Key Timestamps:

* [spp-timestamp time=”00:30″] – Host Izabela Russell introduces and welcomes the episode's guest, Trajan King

* [spp-timestamp time=”01:50″] – What to expect in Trajan's talk at the New Media Europe conference

* [spp-timestamp time=”02:48″] – On website conversions and their importance to business owners

* [spp-timestamp time=”04:10″] – On prioritising quality followers over quantity

* [spp-timestamp time=”05:17″] – Trajan talks about the old-style SEO techniques and traffic generation strategies

* [spp-timestamp time=”07:03″] – How Trajan is using new media for his business and own personal brand

* [spp-timestamp time=”08:44″] – Trajan's top 3 blogs and podcasts

* [spp-timestamp time=”09:49″] – New media tools that Trajan cannot live without

* [spp-timestamp time=”10:41″] – On Facebook groups

* [spp-timestamp time=”11:52″] – What made Trajan decide to join the conference as one of the speakers

* [spp-timestamp time=”12:32″] – People that Trajan are looking forward to meeting at the conference

* [spp-timestamp time=”13:21″] – Trajan's drink of choice

* [spp-timestamp time=”14:08″] – How to connect with Trajan online

* [spp-timestamp time=”14:40″] – Izabela thanks Trajan...

Trajan King talks about website conversions, the value of Facebook groups, and speaking at the New Media Europe conference.

Dr. Katrina Burrus has a proven track record in coaching numerous international leaders including Nestle, Novartis, United Bank of Switzerland, CERN, UNAIDS, United Nations, International Labor Organization and the World Trade Organization. Her coaching career has taken her to Europe, Asia and the United States, and she is recognized for her distinctive capabilities with leaders and teams from a wide variety of cultural backgrounds.

As the founder of MKB Conseil & Coaching, Dr. Burrus is affiliated with a network of international experts and scholar-practitioners. MKB Conseil & Coaching specializes in coaching international and highly mobile leaders, including brilliant but abrasive leaders.

[bctt tweet=”I have a strategy with every event that I want to create. – @KatrinaBurrus”]

Top Quotes from Dr. Katrina Burrus:

* “These kinds of experiences that I had and the difficulties I've gone through by building online content and using it, I would like to share that and how to be extremely strategic in multiplying your content.”

* “I have a strategy with every event that I want to create.”

* “I'm passionate about social media.”

* “It's still small and intimate… I think it's a unique opportunity to not miss.” [on attending the New Media Europe conference]

* “New media will develop and grow and become big.”

* “I think it's quite unique so I wouldn't miss it for anything.”

Resources:

* Hootsuite

* MKB Leadership Show

* Cliff Ravenscraft's Podcasting A to Z

* Michael Stelzner

Key Timestamps:

* [spp-timestamp time=”00:32″] – Host Izabela Russell introduces and welcomes the episode's guest, Dr. Katrina Burrus

* [spp-timestamp time=”02:00″] – What Dr. Katrina will be talking about at the conference

* [spp-timestamp time=”03:44″] – New media tools that Dr. Katrina cannot live without

* [spp-timestamp time=”04:20″] – How Dr. Katrina is using new media for her own personal brand and business

* [spp-timestamp time=”06:18″] – Where to watch Dr. Katrina's online TV show

* [spp-timestamp time=”06:38″] – Dr. Katrina's top 3 blog or podcasts right now

* [spp-timestamp time=”07:24″] – What made Dr. Katrina agree to be a speaker at the New Media Europe conference

* [spp-timestamp time=”08:55″] – People that Dr. Katrina are looking forward to meeting at the conference

* [spp-timestamp time=”10:12″] – Dr. Katrina's drink of choice

* [spp-timestamp time=”10:58″] – Best places to connect with Dr. Katrina online

* [spp-timestamp time=”11:05″] – Izabela thanks Dr. Katrina and wraps up the show

Learn more from Dr. Katrina!

* Website – ExcellentExecutiveCoaching

* Twitter – @mkbconseil

Coming up…

Don't miss our next episode: Trajan King talks about startups and converting websites! Listen to the end of the show to get a discounted registration for the New Media Europe conference this September.

Andrea Vahl is a social media consultant and speaker, and is the co-author of Facebook Marketing All-in-One for Dummies. She was the Community Manager for Social Media Examiner, one of the most influential social media news sites, for over 2 years and was named 50 Favorite Online Influencers of 2014 on Entrepreneur.com. She also uses her improv comedy skills to blog as a slightly cranky character, Grandma Mary – Social Media Edutainer on her site at www.AndreaVahl.com.

[bctt tweet=”You can really target your perfect customer with things like #FacebookAds. – @AndreaVahl”]

Top Quotes from Andrea Vahl:

* “I'm very excited to be presenting about tips and tools on how to get better results on Facebook.” [on talking at the New Media Europe conference]

* “Don't be afraid to start using it to build your email list because you can really target your perfect customer with things like Facebook ads and great content.”

* “Email is still king.”

* “Having that personal profile where you are you is really a better option than having a page where you are you.” [on using one's personal profile on Facebook]

* “I find Twitter to be a little overwhelming.”

* “It's just really fun to have your world get little smaller and more interconnected with people who are in different countries.”

* “I am not picky; I'll drink anything.”

Resources:

* Post Planner

* Social Media Examiner

* Kristi Hines

* Michael Hyatt's This Is Your Life podcast

* Hootsuite

* Canva

* Instagram

Key Timestamps:

* [spp-timestamp time=”00:28″] – Host Mike Russell introduces and welcomes the episode's guest, Andrea Vahl

* [spp-timestamp time=”01:33″] – What Andrea will be talking about at the New Media Europe conference

* [spp-timestamp time=”02:08″] – On using Facebook to grow your audience

* [spp-timestamp time=”02:39″] – Getting likes on Facebook versus getting people on your email list

* [spp-timestamp time=”03:49″] – How Andrea is using new media for her own business and personal brand

* [spp-timestamp time=”04:00″] – On using her personal profile to connect with a lot of people

* [spp-timestamp time=”06:18″] – How Andrea is using Periscope

* [spp-timestamp time=”07:08″] – Andrea's favourite Facebook apps

* [spp-timestamp time=”08:21″] – The top blogs and podcasts that are influencing Andrea now

* [spp-timestamp time=”09:58″] – New media and social media tools that Andrea cannot live without

* [spp-timestamp time=”10:17″] – On using Hootsuite

* [spp-timestamp time=”11:00″] – On using Canva

* [spp-timestamp time=”11:44″] – How Andrea is using Instagram

* [spp-timestamp time=”12:32″] – What made Andrea decide to join the New Media Europe conference

* [spp-timestamp time=”13:32″] – On visiting Manchester and using Pinterest to research places

Andrea Vahl talks about using social media profiles for your business, Facebook marketing, and targeting and growing your audience through Facebook.

Katrina Burrus talks about her expertise in maximising online content, speaking at the New Media Europe conference, and using new media.

Chris Ducker is the bestselling author of #VirtualFreedom. He is a serial entrepreneur, virtual CEO, keynote speaker, podcaster, blogger, Tropical Think Tank host and a Periscoper. Chris is originally from the UK but has lived in the Philippines for the last 14 years, where he has founded several businesses including an outsourced call center facility, virtual assistant recruitment hub and co-working space.

[bctt tweet=”If you build the business of you… there's absolutely zero competition. – @ChrisDucker”]

Top Quotes from Chris Ducker:

* “If you build the business of you, regardless of what industry you're in, regardless of how competitive you think it is… there's absolutely zero competition because it's 100% original; nobody can copy it because there's only one you.”

* “Social is just so damn fast; it's evolving consistently.”

* “The growth of new followers and subscribers has been ridiculous for me since I started using Periscope.”

* “I tried Meerkat and hated it.”

* “There just aren't many shows within our niche.” [on attending the New Media Europe conference]

* “The UK market is ripe right now.”

* “I'm looking forward to meeting the event in general.”

* “I'm very, very excited at the opportunity just to be able to be in front of a good-sized audience in the UK.”

Resources:

* Periscope

* Rainmaker.FM

Key Timestamps:

* [spp-timestamp time=”00:30″] – Co-host Izabela Russell introduces and welcomes the episode's guest, Chris Ducker

* [spp-timestamp time=”02:01″] – What to expect at Chris's closing keynote speech at the New Media Europe conference and being a youpreneur

* [spp-timestamp time=”03:12″] – How Chris is using new media for his own personal brand and business

* [spp-timestamp time=”04:58″] – Chris' favourite new media tools and networks

* [spp-timestamp time=”05:55″] – Chris' very own hashtag for Periscope and the reason behind it

* [spp-timestamp time=”07:41″] – Podcasts that Chris loves to listen to

* [spp-timestamp time=”08:04″] – What made Chris decide to join the New Media Europe conference and be a speaker

* [spp-timestamp time=”10:07″] – People that Chris is looking forward to seeing at the conference

* [spp-timestamp time=”11:13″] – Chris' drink of choice for those looking to buy him a drink at the conference!

* [spp-timestamp time=”12:17″] – Where to find Chris online

* [spp-timestamp time=”12:36″] – Izabela thanks Chris and wraps up the show

Connect with Chris!

* Website – www.ChrisDucker.com

* Twitter and Periscope – @ChrisDucker

Coming up…

Listen in as our next guest, Andrea Vahl, talks about Facebook marketing! Plus, listen to the end of the show to get an exclusive discounted registration to the New Media Europe conference this September.

Chris Ducker talks about speaking at the New Media Europe conference, being a youpreneur, and using Periscope.

Alison Colley likes to think of herself as “a solicitor with a difference”. She comes from a traditional background of working in legal practice but a little over a year ago, she set up her own firm with the aim of providing employment law advice in a different way.

[bctt tweet=”The content and the people you meet is just so invaluable. – @alisoncolleyiow”]

Top Quotes from Alison Colley:

* “As long as I'm available on the end of an email or the telephone or Skype, then I could take my business everywhere.”

* “I'm not, say, worried about the blurring of the lines I guess.” [on keeping her hobby podcast separate from her business podcast]

* “Not all clients appreciate some humor at times.” [on having a more serious tone for her business podcast]

* “The content and the people that you meet is just so valuable when you're trying to run a business.”

* “Just meeting people on a day-to-day basis who are all trying to do the same thing as you is invaluable.” [on attending the New Media Europe conference]

* “The meetups really help to get those relationships going in between the main conferences.”

* “To be able to travel and work and maintain the business at the same time is the ultimate goal.”

Resources:

* Pat Flynn

* The Internet Business Mastery

* Scott Smith's Daily Boost podcast

* Google apps for business

* Natalie Sisson

Key Timestamps:

* [spp-timestamp time=”00:30″] – Host Mike Russell introduces and welcomes the episode's guest, Alison Colley

* [spp-timestamp time=”01:07″] – Alison shares the different way she shares legal advice as an online solicitor

* [spp-timestamp time=”02:18″] – How Alison uses new media for her business

* [spp-timestamp time=”02:45″] – On getting her podcast up and running for UKPod14

* [spp-timestamp time=”03:45″] – Alison talks about the topics she tackles in her podcast

* [spp-timestamp time=”04:36″] – Locations where Alison has listeners

* [spp-timestamp time=”05:22″] – How Alison got started with podcasting and what it has done for her business so far

* [spp-timestamp time=”06:38″] – Alison's top 3 podcasts

* [spp-timestamp time=”08:20″] – New media tools that Alison uses on a daily basis

* [spp-timestamp time=”10:37″] – The evolution of her skills as a podcaster and the quality of her podcast

* [spp-timestamp time=”12:20″] – Alison talks about how her first podcast gave her the confidence to start a business podcast

* [spp-timestamp time=”13:11″] – How Alison keeps her fun podcast separate from her business podcast

* [spp-timestamp time=”14:47″] – What made Alison decide to attend the New Media Europe conference

* [spp-timestamp time=”16:02″] – On meeting other people who are also trying to build an online business

* [spp-timestamp time=”16:34″] – People that Alison is looking forward to seeing or hearing speak at the New Media Europe conference

* [spp-timestamp time=”17:16″] – On travelling and having a life similar t...