Simple tips you can implement today to make your brand stand out.

Life of an accomplished mum – Marta Krasnodebska

Who is Marta Krasnodebska?

Marta is a successful Social Media Branding and Business Growth Strategist. She works with passionate entrepreneurs and engineering companies. Majority of the work she does focuses on strategies, tools and growth hacking tactics so they can work less, get more clients and explode their profits.

You can connect with Marta via Twitter or her website.

In this episode we chat about the freedom that entrepreneurship can buy you. The fact that you can work from anywhere and it doesn’t impact you or your clients.

We discuss work-life balance. When you are an entrepreneur you love your work so there is no need for balance as such – you don’t need to balance what doesn’t need balancing!

Children are our hope for a better future. As an entrepreneur it is our biggest privilege to be around our kids – yet so many of us choose to submit to status quo and treat the “life” aspect of things the same way everyone else does = the big S world – SCHOOL.

Being mum does not have to mean that you don’t accomplish yourself. We chat about how dads don’t share the same issues and how mums tend to put on themselves more pressure (most probably unnecessarily!).

Marta is a highly driven individual and it is lovely to hear how she blends work and life aspects together.

I would love to hear your thoughts, feedback – good and bad. Twitter is the best place for it @izabelarussell

– welcome to the show!

Marta is a successful Social Media Branding and Business Growth Strategist. She works with passionate entrepreneurs and engineering companies. Majority of the work she does focuses on strategies, tools and growth hacking tactics so they can work less, get more clients and explode their profits.

We Love Our #NMEU Affiliates!

Join New Media Europe Affiliates and promote the conference to earn £100 for every attendee you refer to the conference.

Affiliate Toolkit

We've created some banners for Facebook, Twitter, Instagram and your website.

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7 Highly Actionable Affiliate Marketing Ideas

1. Facebook Groups

The best thing about Facebook groups? They are some of the most active corners of Facebook right now. Type your keyword into the search bar and select groups. Check that the group has active discussions and is not full of spam. Most high quality Facebook groups have rules about promotional posts so don't post your promotion. Ask a question instead like, “Hey all, I was wondering what conferences you plan to attend this year? I'm considering New Media Europe in London. It looks awesome and I need to get my podcast started!”. If anyone asks about it in the comments post your affiliate link there and not in the initial post.

2. Buffer

Buffer is a dream for pre scheduling. It has a best times to tweet tool so that you can get your message out there when your audience are likely to be tuned in. Hashtags are great – use them! Pablo is a free Buffer add on that helps you to create great graphics that will help your message stand out like this, this and this.

3. Your Closest Friends

Pick 3 of your closest friends who you feel would benefit from the product or event you're marketing. Send them a personal email explaining why you think it's for them. Remember this will only work if you believe in whatever it is you are recommending to your friends.

4. A Blog or Podcast

You have the opportunity to tell your existing tribe about something you love. You could write a list post “3 Conferences Entrepreneurs Should Attend in 2016” and there's no reason why all three suggestions couldn't have affiliate links (if all the conferences have an affiliate programme). If you have a podcast invite the conference organiser on to your show to talk about an aspect of the event.

Izabela and I are open to podcast interviews about the following topics: podcasting, branding, audio editing, social media and new media. If you'd like to interview either of us feel free to email me direct and we'll set up a time!

5. Instagram

Take epic photos or use templates you find online. Use the WordSwag app to overlay text or a short URL. Quotes work really well on Instagram. Remember hashtags (up to 30 per post) you can post them as a comment to keep your initial post clean.

6. Videos

Create a 30 second video explaining why the product or event is valuable too you. Unboxings and testimonials work well! Make sure to share it on YouTube, Facebook Video and Twitter too! Keep it short and place your affiliate URL in the description.

7. Mailing List

If you have an email list then this is one of your most powerful affiliate marketing tools. You don't need to include the offer as your main email content provide value and then throw the offer in at the end of an email to your list.

Watch the Affiliate Marketing Webinar Replay

How to Do Affiliate Marketing

I need to cool down. That's better.

http://newmediaeurope.com/affiliates Join New Media Europe Affiliates and promote the conference to earn £100 for every attendee you refer to the conference until 31st March 2016.

Freelancer vs Entrepreneur with Steve Folland

Steve Folland is a former radio presenter/producer who turned into entrepreneurship and is now a freelance video content creator. He is also a the podcast host at “Being Freelance” where creative freelancers chat about, well being freelance. He’s now sharing lessons gathered from those conversations in his writing, videos and speaking.

Is every freelancer also an entrepreneur?

We discuss the mindset differences between the two. Also dive into the fact that being British probably doesn’t help you to be an entrepreneur due to the constraints of how in order to grow your business you need to become entrepreneurial and open yourself for taking on people to help you with your business.

Top Tip from Steve: Don’t stop! Don’t freak out!

You can easily give up, go back and get 9-5 job. The thing of “not stopping” that keeps you in control. Believe in yourself and simply keep going!

We dive deep into the future, hoping that we will see people designing their lifestyles and companies changing themselves to run businesses more “Buffer Style”.

I would love to hear your thoughts, feedback – good and bad. Twitter is the best place for it @izabelarussell.

Sarah Williams on challenging your body and mind

Sarah is somebody that you can imagine would push through the biggest snow storm and walk at the end of it with a huge smile on her face.

Who Is Sarah Williams?

Sarah used to work 9-5 (or more like 9-9) in the City of London in banking industry. She realised that there is more to life and being miserable for 364 days a year and happy on 1 day (when the bonus arrives) isn’t the right way to walk through life.

You can connect with her via Twitter and LinkedIn.

What Will Get You out of Bed at 5am?

She packed her bags and left to travel around the world in the search of inspiration and her own why. We talk about motivation – what will get you out of bed at 5am in the morning, the importance of WHY in what we do everyday. Sarah shares her views on the importance of the right diet and avoiding processed foods to give yourself the very best chance in being successful.

All physical challenges start with the mental challenges. It is HARD to be louder than the inner voice which tells you: STOP! Don’t do It! You will hurt yourself… But overcoming that inner voice is what brings results.

Sarah's motto: If It doesn’t challenge you, it doesn’t change you.

So what is your challenge for today?

I would love to hear your thoughts, feedback – good and bad. Twitter is the best place for it @izabelarussell.

Fabienne Raphael on productivity, spirituality and lifestyle of a modern entrepreneur

Do women entrepreneurs face specific issues? We chat on how women tend to put a lot of pressure on their shoulders and try not only to be best in business but also incredible mums and partners.

Who Is Fabienne Raphael?

Fabienne Raphaël is an Online Business Coach, Best-Selling Author, Speaker and Podcaster at Marketing to Crush your Competitors.

She is dedicated to help women entrepreneurs building their online business the right way and making it automated & profitable so they can spend more time with their loved ones.

You can connect with Fabienne on Twitter and LinkedIn.

Is it possible to achieve work-life balance?

How to schedule your day and “cheat” the system with leaving things up to the last minute.

Fabienne recommends a good book in our interview: 

We also discuss the importance of diet in entrepreneurial journey and share our thoughts on how we live in the society of “now”. Is it right?

Miracle Morning – does it work but most of all can it work for everyone?

I have thoroughly enjoyed my chat with Fabienne and hope you will too. If you have any comments, thoughts please share them with me. Best way to reach out is via Twitter @izabelarussell.

Ian Anderson Gray on social media presence, life of a freelancer and being an introvert

In this episode I am joined by Ian – who makes a return to the New Media Europe Show, season 2. Ian is a Manchester based digital marketing consultant. He runs a popular social media blog called Seriously Social.

We talk about social media gurus (do they even exist?) Judging people by the Twitter and Facebook cover and whether this is right in the first place?

Who Is Ian Anderson Gray?

Ian is a founder of Seriously Social; a blog focussed on social media tools. He’s speaker, trainer, teacher, web developer and social media consultant. Rather unintentionally, he’s begun to be called The Tools Guy, often speaking on the topic of social media and marketing tools and has a passion for turning the techno-babble of social media & marketing into plain English.

You can connect with Ian on Twitter and LinkedIn.

A Digital Marketing Consultant

Ian shares with me what does it mean to be a digital marketing consultant and how he landed where he is today. As many entrepreneurs, Ian also struggled with overcoming the fear of success.

Does Work Life Balance Exist?

Can the idea of work life balance exist in the real life of an entrepreneur? Ian shares how this is a road full of “hard slog” and learning along the way how to make the right sacrifices. Finding the right people and space where you can be honest with your struggles and challenges – that’s the recipe to success!

Ian's Top Tips and Recommendations

Ian suggested this book by 

Ian’s top tip: Be vulnerable – others are more likely to share their vulnerable points and you are more likely to connect and make a good friend as a result.

I would love to hear your thoughts, feedback – good and bad. Twitter is the best place for it @izabelarussell.

Mike Russell on life of an entrepreneur and pursuing a work-life balance

This is episode zero of New Media Europe Show. I am inviting my partner in many crimes – Mike Russell to be my guinea pig and do the first run of the brand new season of the show.

Who Is Mike Russell?

Mike is a co-founder of New Media Europe – annual conference for entrepreneurs. He is also a director of Music Radio Creative – an innovative online platform for ordering and creation of custom audio branding. Mike has been involved with radio industry since he was 13 years old. His career has taken him through being a radio personality, radio producer, voice over artist, podcaster all the way through to being an incredible growth hacker for both of his businesses. 

You can connect with Mike via Twitter and LinkedIn.

A Dark Side Of Entrepreneurship

We talk about the dark side of being entrepreneur and the importance of socialising – which may not be as easy as it seems for somebody who runs an online business. There are no Fridays, no holidays and you work 9-9. The flip side? You absolutely LOVE it and do not regret it one bit!

Does Work Life Balance Exist?

It does and it doesn't according to Mike. There is no one static point at which we land. We are on a constant journey to reaching it – it's more important how you are trying to get there instead of being there.

Mike's Top Tips and Recommendations

Mike suggested this book: 

Mike’s top tip: Live the life of no regrets.

I would love to hear your thoughts, feedback – good and bad. Twitter is the best place for it @izabelarussell.