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New Media is Media: Podcasts Hit Record Earnings: The Evolution & History of Podcasts | YP Hour
Podcasts have hit record levels of growth and popularity. The boom may be over, but that just means the ones without real audiences will fade away. The good ones are thriving—and they’re not going anywhere. Podcasts are here to stay.
📈 Growth & Popularity
• Podcast listenership keeps climbing: ~584 million worldwide in 2025 (a ~6.8% annual rise), projected to reach ~651 million by 2027 .
• In the U.S., around 55% of people aged 12+ tune in monthly—the highest on record .
💰 Revenue & Market Maturity
• Industry revenue is near $4 billion in 2025, with ad and broader market spending fueling steady growth .
• While 2020–2021 saw a content boom, since then growth has slowed: new show launches have dropped, and the industry is consolidating—“smart money” is backing reliable, high-performing podcasts .
🎙️ Content Survival & Quality
• The phase of “dumb money” funding everything is fading; now, shows without audiences are disappearing.
• Meanwhile, established and quality podcasts are thriving, attracting stable listeners and revenue—often diversifying into video, merch, subscriptions, or live events
We all love good podcasts!
Support our sponsors:
http://lucy.co/yannis
Right now, The Yannis Pappas Hour listeners can save 30% on their first order! Just head to https://cornbreadhemp.com/YANNIS and use code YANNIS at checkout.
http://Hims.com/YANNIS.
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Yannis Pappas
4.9
16511,651 ratings
Podcasts have hit record levels of growth and popularity. The boom may be over, but that just means the ones without real audiences will fade away. The good ones are thriving—and they’re not going anywhere. Podcasts are here to stay.
📈 Growth & Popularity
• Podcast listenership keeps climbing: ~584 million worldwide in 2025 (a ~6.8% annual rise), projected to reach ~651 million by 2027 .
• In the U.S., around 55% of people aged 12+ tune in monthly—the highest on record .
💰 Revenue & Market Maturity
• Industry revenue is near $4 billion in 2025, with ad and broader market spending fueling steady growth .
• While 2020–2021 saw a content boom, since then growth has slowed: new show launches have dropped, and the industry is consolidating—“smart money” is backing reliable, high-performing podcasts .
🎙️ Content Survival & Quality
• The phase of “dumb money” funding everything is fading; now, shows without audiences are disappearing.
• Meanwhile, established and quality podcasts are thriving, attracting stable listeners and revenue—often diversifying into video, merch, subscriptions, or live events
We all love good podcasts!
Support our sponsors:
http://lucy.co/yannis
Right now, The Yannis Pappas Hour listeners can save 30% on their first order! Just head to https://cornbreadhemp.com/YANNIS and use code YANNIS at checkout.
http://Hims.com/YANNIS.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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