New Media Lab with Robert Southgate podcast

May 13, 2019 Creators Lab: Building a Twitter Following

Rob and Kevin discuss ghosting the for a bit and then jump right into the meat of the episode. The main topic is tips and tricks to building a following on Twitter. Some best practices are discussed as well as an effective way to gain followers quickly.

Each week, Rob answers questions from Kevin Long and offers advice on how to have a successful podcast. Good for newbies and seasoned podcasters alike!

Learn more, subscribe, or contact us at www.southgatemediagroup.com. You can write to Rob at [email protected] and let us know what you think. Be sure to rate us and review the episode. It really helps other people find us. Thanks!

Kevin's Twitter @TheSwamppit

Facebook The Kevin Long Show

Rob Southgate’s Twitter @RSouthgate

Email [email protected]

Transcipton

0:04 - 05:00

Welcome back to an all new episode of critters lamb back effort will heinous. And I while Kevin. I am sorry. Verdict. Saw get back to you with this. I if you listen to you menial prime you heard what I was wrestling with here, and very very common for a lot of podcasters that swin they ghost the audience for good. And they never come back said, no, I'm coming back. I gotta figure out where the problem is. The problem was me when I listened craters lab I hear more by personality come through when I listen to prime. I wasn't so thanks for bearing with me while I figured all that out. But back on track is all good. And I understand what it's like to do a million things. Plus try to get a masters degree, which is now complete. So all right. Let's talk about a couple of things first of all since it's been a while. I kinda don't remember all the things we did we talked about content calendar and all that stuff. I think today. I want to focus on specifically on Twitter. But I wanna touch on a couple of things we've talked about before do it. First of all you've been doing a good job, sending me artwork. For those that don't remember, the artwork should be fourteen hundred fourteen hundred pixels, and it should be something. So there is artwork for the episode. So even if it just as a black screen, and it says Kevin long show episode three that's better than having nothing. But you can have been doing a good job of sending of our work with the episode, which is great. So the other thing we talked about was the content calendar. And I wanna see have you done anything with that yet. I haven't one of my goals this week has been to go look at it and be better at doing it because you've talked about when show drops put five like throughout the day make five posts about it. And I did five the first time we did it. And after that the most I get is three. So I really wanna focus on the calendar this week and making sure I making all the posts. I can. Yeah. Yeah. Which Twitter account? Are you doing this from because you have multiple you have the swamp? It you have Kevin long show one. You have come a long show with each other numbers, which one are you going to use for this project, the one I am using is the Kevin long S H one. Okay. Great. So what I look at that. You need a lot of help here. Yeah. We're putting it. First of all, we're gonna have to get into the content creation part of it for that content. Calendar I want you to really go barebones don't make a thirty day counter. You're already going to have problems with that. And that's how everybody is. Okay. You gotta start. We gotta take some little bites. Okay. But we definitely want to get the message out there. I know you did all your hashtags. You've got all that kind of under control. When you tweet out. Let's go with three tweets on the day. The show drops one tweet like three days later. Okay. And for the rest of it for now. Share other tweets. If you can get in the stuff in there any other stuff great. But right now, just go in everyday share two or three tweets from other people other shows that you think your audience would care about because the idea is we're trying to share content that your audience cares about. Okay. They want us to be the person. They're getting that information from even if they get it from another one too, and they see that you're posting it it builds that audience for you. Okay. Okay. So get those studies three posts today that your show drops one three days later that. Okay. Good. And the rest of the time get at least two shared tweets day, if you can do more if you can create other content or whatever great. But you gotta get in the habit of go on Twitter. I shared a couple of different things. I'm out. All right. You're what you're trying to build some of those habits into what you do. Now. That's that's that part of it. The other side, we can get into we'll get into content creation and other time, and that's going to apply not just Twitter Instagram, Facebook and everything else we're talking specifically Twitter right now and with what you have going. So first of all, let's say, you're content was fine.

05:01 - 10:07

Okay. You only have right now at this moment, forty eight followers and you're only following eighty four. Did I talk to you about the trick on how to get followers? I don't think we have. Let's talk about that. I'm going to share a secret here that might feel like you're gaming the system, you're not this is how you get those initial followers. So you can create content and get people following you that start getting active with you. You can't we're not gonna have ocean immediately. You're trying to get listeners, but we're also trying to build audience through this which you really need to do. There's a thing called creation. And there's a thing called prospecting right now, you need to do a little creation needed to get familiar with that. But you need to prospect. Okay. The way we're gonna prospect or my my suggestion is Kevin. Can you name? Two shows that are similar to yours that would have same similar audience. I can name that goes hammer and roll for. I'm not. Yeah. Rover initiative. They're both part of the wild game productions group, okay? So. Are there any shows in our network that you have been on where you're like? Yeah. I also people kind of know me on this show. About three years ago. I did a show with gaming Scott. Great. So those are your three those are three you're going to focus on okay? Every day whenever you have free time. Go to gaming, Scott, go to faculty hammer at what you're gonna do is you're going to go to their followers. Not who they follow, but their followers. Okay, you click on followers and you'll get a whole list. It's easier from your phone than it is from the website. 'cause on the website. It'll say it'll show who follows them, but it takes longer to scroll through if you do it on your out. It's really fast. So right out on the phone because that's how that's what I do. I probably need to do it more. But I go in the other day and have to start again at the top and work my way down to the people that I'm not following yet. And then I just get why do I wanna do this? Okay. Because right now, you have eighty four that you're following. You need between now and next week. You should have easily five hundred or following if not a hell of a lot more. Okay. Here's the deal. You can do up to four hundred follows a day the prize blocks you out after like a hundred and you've got to wait like an hour. And then you can do another hundred. So it is a little tricky. But if you can if you can follow between now and next Monday five hundred people by doing that. And you follow your competitors followers gaming, Scott, the audience might be familiar with you follow follow all of them. Okay. As big as you, can I don't get bored. If I keep following. Let's say I go to league, which is a great show. A Lil on some of my shows he's on that show. So I'm like, hey that audience knows me I follow their people, and I get a little bored doing that. So I might go to another show that I'm like, you know, what this one is a show that similar we share a similar demographic audience we're targeting I'll follow all their people. So I don't do the same one every day as what I'm getting at. So those are your three focus on those three don't spread out from those until you followed everybody in there's and I'll tell you what gaming was Scott, followed. This advice Scott had like one hundred twenty dollars or something. We started it. You know, has what thirty six thousand something like that. Yeah. I was looking at the other day. It was going to be one of my questions, but it is a hundred percent from doing this. Okay. This is what changed it you could write to Scott. He will tell you. This is what changed it? Okay. You gotta be diligent with it. You gotta keep at it. Now. People say, yeah. But I'm picking up all these people that aren't really fans, I don't care. That's where when you create content that adds value to what they're doing. They start becoming fans. Posting your show alone is not going to do it. They have to be interested in you to say interested enough that I wanna click on your show. But you gotta get net habit of posting your shows because there are people interested. Right, right. That's when if you're sharing other people's stuff, and then you start realizing, hey, I should create content. That is me that is about the subject by my audiences interested in that's where you're going to build real value and build real audience.

10:08 - 15:05

Okay. Now, I'm gonna give a tip here. That goes to another step, but you're not going to do this. Okay. Can the reason you're not gonna do this? I don't want you weeding out until you're at like five thousand people that your following. Okay. K. Once you hit five thousand, and that's actually lower than I like to tell people, but I'm gonna tell you do five thousand once you're at five thousand that your following. You wanna get an app, I just got one that actually Lilith hellfire who has been on this show bunch of times, she recommended it's called tweet sponge that we used to really good one. I can't even remember what it's called because they changed. How it worked? It turned to crap. So I've been searching for a good one to clean out the followers that don't follow back tweets. Bunch. Does a great job. It's only a dollar ninety nine app. Used to use crowd fire yet crossfire was the one. That was good. It's terrible. Yeah. It's terrible now. And so I saw tweet sponge, it's a dollar ninety nine. I just got it today off of recommendation, I cleaned out thousand people on my personal one. That were not following me back. I was like. Okay, gone. I don't care who they are even the ones that are in my network. They're gone. I can always refile them. Right. So good. They're gone. What I'm trying to do. And this is this is where the pro tip really comes in. But we're not going to do that don't do that. Until you've built a lot more because at forty eight followers. You're nowhere close to saying. Hey, I don't I don't need you those or that you're following might convert into being followers. I can see people out here right now that should be following you because I know who they are. And they don't they're not seeing anything that's making them. Click follow. Right. So we gotta we gotta build but start by trying to harvest trying to or. Prospect by you know, hey, I'm throwing my my plate in the water seen if there's any gold in there anything that I work with concert separating some of the mud dirt and rocks out of there. And hey, there's bits of gold left. Okay. Okay. But we don't do that part until after this where we're just getting handfuls of mud from the bottom of that river. Okay. Tweet sponge, really excellent app. Having a great time using it. I've only been using it today. And I made it's already making a difference. The reason you wanna do that is there is a magic number for Twitter. This is something you cannot find out there. This is something that we kept talking about around here. And I'll tell you who figured it out. It was Scott Triano because he is a ten nations, dude. And I said I said this is what I think is happening. His numbers were growing. He was following this then he was following following following following. And he was like how do I make this better? I said, well, there's a magic number it's somewhere around this. But I can't find it in any books. I've talked to experts that are like, I know there's a magic number, and I can't figure it out. He figured out a number. And I set one of our counts to that number. And I'll tell you what my number started going up quickly, the reason that that happens, you think well, what does that matter if if there's number it's the ratio of following to followers, and if you get that number right, and you can maintain it there and just keep checking and changing it. So that it stays right there. Have you ever noticed you're on Twitter, and it'll have recommendations, and you see the same few people all the time. Some of them are people like, you know, different Southgate media group shows because you follow out the media group shows, and some of them are people that you're like why does this dude keep showing up in all my feats? The reason has shows up in your feeds. Not because it's reading an algorithm saying you might be interested in him. It's because yes, it he shares some things that you might be interested in, but he's sitting at that golden ratio by sitting at that golden ratio win an opportunity awry. Rises for somebody to to see you it pops you into their their sphere yet. Yeah. Do so that's all Vance stuff. We're not doing any of that right now. And those you listening out there. That's Vance stuff. Just oh it's coming and we'll work on that. Once we get there. But at eighty four following get it up to five hundred the more you can get the better. Don't don't go. I got five hundred I'm done go higher, but get at least five rent your following. You may only have one hundred followers at the end of that. That's okay. That's totally. Okay. We may get to ten thousand followers, and you have a thousand followers. That's okay, too. Because then we're going to start the call it. We're gonna start weeding these people out, and the crazy thing is every time, I call mine the numbers, go up.

15:07 - 20:01

And here's another secret to success in content creation. If you're if you're a content marketer, your creator, you're making podcast or blog or log or anything like that. If you we hear these things like give mediocre gets bought by Spotify for eight billion dollars. We're all like why did that happen to me? Well, a big reason is they built value into their social media. Their social media is really good, and they have a ton of followers. You wanna get as many followers as many people that you can say, look, I've got I've got one hundred thousand followers that follow me. Even though I'm not famous as the Kevin long show, but I have one hundred thousand followers that are legit followers. Guess what? That's how somebody pays attention and says, hey, he's got a hundred thousand followers. We should probably do something. Dave Matthews band had sold. What was at twenty million albums or something before they got signed? That's why they got signed because he went and sold these individually and could prove sold twenty thousand albums and record company went with that was without advertising about backing without anything your making an impact, and he got they got signed, and they became the bath bathrooms band. Same same principles apply to this dall- makes sense. Kevin. Yeah. All right. Start slow get that content under control real basic stuff and start following your competitors. That share similar demographic just start following the hell out of them. All right. You said you had questions. Let's hear oh, my questions are totally different than the way. We went today. That's okay. So I've been looking at Twitter numbers. And and like, I guess we kinda talked about content today. Scott has gaming with Scott has huge numbers. But I can't remember the last time he posted something right or like, I don't ever see anything for merge, domain, and their numbers aren't as big as Scott's. But again, like I never say anything from them, right? Right. Okay. So now gimme miscount innards domain are both under the Southgate media group umbrella. So I can throw them under the bus a little bit here. If you look through first of all they're doing huge disservice by not posting guess what? I did the same thing. Just like I talked about ghosting on this show. They have goes to their audience on Twitter what they need is a social media strategy that they set up at the beginning of the month. Even if it's three times a week. It would make a huge difference. The other thing is and I've talked to them about this at for some reason, we're not connecting on it. But they need to share content that matters to their audience if you scroll through I'm scrolling through gaming scout right now. And most of what he has ninety nine percent is promotion for the shows his put on. So I'm looking right here in December gaming Scott Star Trek zero one episode twenty two intervention that I go on the next post is follow me into the dark. These are all episodes and LP is the next one as as the next one. That's then it's this crowd fire thing, which is is an automated thing that crowd fire puts in so I start looking through this. And I'm like, these are all just simply promoting something. They have you're not adding value to your customer. You're just like throwing ads out there. Well, yes, he's got right now twenty six thousand followers. Okay. If he took those followers said, hey, these are people that are interested me, which they are. And he started putting he started sharing game news because gaming podcast. He started sharing of once a week of funny memes about gaming or quote from the actual show where they all cracked up because so and so said this they made their own mean for it or they did a poll like these people battled this week this one versus this one which one wins ah tell you what his numbers would go up exponentially. Because the audiences engaged in fines or reason to come there. When you start talking social media, there's multiple platforms. You can go Twitter, Instagram, Facebook, Snapchat. Let's stick with those right now, you don't have to be out all of them. You wanna be on the one that your is on first and foremost for this Scott has a huge audience. Right. Yeah. He's got an audience there. So okay there there. Let's let's keep pushing that actually the best.

20:01 - 25:02

He has ever said all that. Two posts ago back in April. He posted one of his kids that said, it's bring your kids to work day. It's the best. It's the only thing that's not a promotion at. It's the best because you look at it. You're like, oh, those Scots kids. That's awesome. Something behind the scenes something backstage. It's something different. That's what you want. And if he was able to build that kind of value add start getting in conversation with people because then when you have that people might like it. They might make a comment that post has eight hearts and account. Look at all other ones, not the same amount for every eight likes and a comet is that a lot. No is a lot compared to the others. Yes. Keep it rolling. I I'm definitely going to be talking to Scott ended earns domain about content creation because they have audience. Let's do some basic content creation to provide value to your customer. That's the key provide value at it's gotta be like, you're just giving it away something that they're interested in your audience. Kevin is interested in table top gaming. So every week when geeks gogo posted a review of game off drive through our PG share it. Okay. When you play new game, right? Short review of it only share it through your Twitter account, or or write your blog and share the link to the blog with something extra. You know? Hey, I really dug this game. You got to read my review, I got lost in the whatever. So that people feel like, oh, there's a reason I follow him on Twitter because he's giving me a little something more. Okay. But we're gonna start small we're gonna get your shows posted. You're going to share other people's stuff. Geeks goes a great one to share from. I'll go check it out as soon as we're doing this, man. And you should you should share things from breath through our they're doing they advertise when they've got like their daily discount put that out every day and make sure you use hashtags and make sure you you do all that. And they're going to take notice and they might start sharing your stuff. Okay. Make sense. You does what's another question resent it for today? Yeah. I think that'll be today because I don't wanna go too far from where we got our lying right right at I guess. I'm sorry. I got one more. Go ahead. How does? How do the Twitter numbers compute to downloads? Our example in April, I had nine hundred nine downloads, right at least that's the number. Matt gave me, but I've only been posting to Twitter, you know, three times a week when show comes out. Yeah. They don't. Okay. They don't could they. Yes. Think of it as you're putting advertisement out there at advertisement usually get a one to three percent return on. So if if you've got thirty thousand followers, you should pick up between three hundred and while neck as three thousand listens. Which is pretty significant. Right. Yeah. Well, three thousand three thousand would be ten percent so three hundred but that's three hundred extra listens. Because people saw your stuff on there. And they clicked on it. And it Bill audience out of that post now that there's no way those are hard numbers. Okay. I'm just making up. But but the the one to three percent is a real thing in advertising. So if you think of it as advertising is really just engagement. It's engagement with your audience. That's what you're trying to do is give them engagement. So they feel value. So they wanna talk to you. And that's when they wanna listen to your show. So Scott's numbers do not translate to his downloads. They should. It's because he's not providing value. So all they're seeing this promotion every time if they felt like they were in conversation with their his download numbers would be even higher. Okay. If you're looking for it to happen in a month. That's not gonna happen. Right. All right. K and anyone that's listening. Listen gaming, Scott. If you like gaming shows, it's a fantastic show. I love when he has interviews. They're phenomenal. The phenomenal. Time to grow that audience. Chime for me to do my job and be an executive producer get him growing that audience because I'm telling you, it's it's a excellent excellent show.

25:02 - 27:45

That deserves to be heard it deserves that audience. It has a lot more. So. Yeah. Gaming with Scott, excellent show, at of course, the Kevin long show is an excellent show our Kevin give your social media again, you can find us on Twitter at the Kevin long S H one. You can find us on Facebook by searching, the Kevin long show or you can Email us at the Kevin long show at gmaiLcom rate. And if you are going to post something you wanna post something to either of us one, let's let's do a hashtag for. What do we call this creators lab do hashtag? Okay. If you want to send something to us regarding this particular thing use the hashtag creators lab, I think that'd be pretty cool. We might get a few post here and there and trust me if you post that I've read it, and I'm gonna respond. The other thing is use the hashtag support. Indie podcasts always used that. Because that's what we're all about. And if you have questions for me right to me at Southgate, small business G, mail dot com. You can also find me on Twitter at our Southgate or on Instagram at rob Southgate, or you can find a centre website Southgate media group dot com where we've got over a hundred shows, and blogs, and podcasts blogs and all sorts of stuff going on. And if you have questions don't hesitate to write in for that matter, we might end up putting on a show if you've got a good one I recorded another group that. Wanted me to review their show, and I'll bring that out here in the next couple of weeks I recorded with them in talked all about their show. So stay tuned for that this week. We have our next guest. I don't know. Did you listen to the Scott Philbrick one? I did which I think I thought it was great. That's where my that's where my questions were coming from. That's yeah. Good good. It's one of my favorites this week. I believe I'm going to do the Queen Cuomo episode which Queen is she's at the time recorded into podcasters, she's kind of killing it right now. But what I recorded this back in December. She was still kind of new and get her feet wet. It's really interesting to get the perspective of somebody like her versus somebody like Scott Philbrick and hearing how they're kind of saying the same things, even though, you know, it's the common knowledge we all have, but one is putting into action the different way than the other. So stay tuned for that win Cuomo is the one I'm going to Thursday. Decision was just made until next time. Kevin I will talk to you next week until time keep creating.

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Creators Lab: Building a Twitter Following

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