Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, discuss the 25-40% drop in ad bookings that podcast ad companies are seeing and the massive losses they are taking due to revenue guarantees given to podcasters when the economy was on fire. We expect to see massive cost-cutting measures taking place across most ad rep firms.

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The post Podcast Ad Rep Companies in Big Trouble #520 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about all hubbub surrounding brand safety. Todd argues that brand safety is not a concern for 97% of the shows being created today. While Rob says it’s the only thing advertising groups are talking about. Todd wonders if it’s more about wanting to target listeners more accurately. It’s likely a little of both. Some companies are upending their business models to look at brand safety for advertisers in a small percentage of shows that will ever need it.

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The post Brand Safety Not a Concern for 97% of Shows #519 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about Todd’s trip to Riyadh and the creator society exploding there. Rob gives a run down on NAB in New York as well.

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The post Ignite the Sound – Riyadh Saudi Arabia Report #518 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk about the disconnect between big-budget podcasting and the majority of podcasters producing their shows on a very tight budget. Big budgets do not guarantee success and usually have higher cancelation rates. Where big shows with low budgets thrive.

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The post Big Budget Podcast getting Canceled #517 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk about successful strategies that have been used repeatedly that often you pull your hair out trying to get them to implement. We also talk about Todd’s upcoming trip to Riyadh, Saudi Arabia, to talk about podcasting and what he has learned about changes in Saudi Arabia that is making it possible now to have a creator community. You will be surprised at what he has learned so far and his outlook on talking about the podcasting medium at the event.

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The post Media Buyers Mostly Never Listen #516 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk Podcasting 2.0 with Dave Jones. It is a very deep dive into the new namespace, what it all means, the functions and value. RSS is an amazing specification to expand and do very cool things with. You need to listen to this episode to get dialed in.

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The post Podcasting 2.0 with Dave Jones #515 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, take a deep dive into podcast statistics redirects on a new entrant into the space along with ground truth in podcasts statistics in regards to data that will never make it into marketing documents.

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The post Let’s Talk Podcast Redirects #514 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dave Hanley, Co-Founder and CRO at Advertisecast. We deep dive into podcast programmatic advertising and what it looks like now, what the future holds, and the space’s challenges.

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The post Programmatic Advertising with Dave Hanley #513 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dan Granger, CEO of Oxford Road, Host Media Roundtable Podcast. Less division and more inclusivity lead the discussion today, centering around the events of Podcast Movement.

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The post Less Division More Inclusivity #512 first appeared on New Media Show.

Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by a great panel at Podcast Movement. James Cridland from Podnews, Tangia Estrad from BIPOC Podcast creators & Heather Osgood from True Native Media discuss the open nature of podcasting, RSS in podcasting today, and the future of podcasting.

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The post New Media Show Live @ Podcast Movement #511 first appeared on New Media Show.