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Jing Gao built Fly By Jing on sheer willpower, and then she had a son and the only way she'd ever known how to succeed stopped working.
In this episode, the founder of Fly By Jing talks about what it actually took to recalibrate her ambition around sustainability instead of urgency, in the same year she launched a major brand refresh and welcomed her son. She walks through the systems she put in place before maternity leave so the business didn't need her in the day to day, why she thinks "the business needs me" is the worst thing a founder can be proud of, and the one trade-off she'd never make again.
We also get the whole origin story, which is a lot scrappier than the brand makes it look: quitting a tech career in China with no backup plan, calling every factory she could find and getting rejected by all of them, and the thirty years she spent going by a name that wasn't hers.
If you're sitting on a business idea and telling yourself the timing is wrong, or you're coming back from maternity leave, or you're building something in the hours your toddler is at daycare, this one's for you.
Follow Jing at @flybyjing and @jingtheory.
Mentioned in this episode:
PSA for all working moms: outside of childcare, the budget line I'd protect the hardest is my house manager. She comes daily. Cleaning, laundry, meal prep, organizing. She's the one system in my house that never needs a prompt.
Sage Haus does the sourcing and vetting to find your perfect house manager. Use code NEWMODERNMOM for $100 off matching. Book a free 30-minute info call now at sagehaus.com/newmodernmom.
Follow Barbara Mighdoll on Instagram here and Substack here.
The New Modern Mom podcast is produced in partnership with Alexandra Alquiza and Emily Roberts.
[00:00] Jing Gao, founder of Fly By Jing
[00:35] Motherhood or the company: which stretched her more
[02:15] The Fly By Jing origin story, from Chengdu to CPG
[05:10] Going by Jenny for 30 years, and taking her name back
[08:00] Leadership style before and after her son
[08:35] A real day: toddler, daycare, a 15-hour time gap
[10:05] Inside her 5 AM routine: meditation and morning pages
[11:50] Dividing the load at home, and what she outsources
[13:41] What to do when everything hits at once
[15:10] Is there a right time to start a business as a mom?
[16:30] How to build systems and not be the bottleneck
[17:35] Taking maternity leave as a founder
[18:40] Quitting a tech career with no backup plan
[22:20] Supper club to CPG, and rejected by every factory
[25:15] Why she used Kickstarter to test demand
[27:35] Does a founder need a personal brand?
[29:40] The trade-off she would never make again
[32:10] Pattern recognition as a superpower, at work and at home
Back to school gets me every year… the forms, the emails, the schedules, all landing at once while summer's supposedly still happening. So I brought in two women who've figured out how to make AI carry some of that weight.
Hitha Palepu is a CEO in the pharmaceutical industry, an author, a speaker, a content creator, and a repeat guest here at The New Modern Mom Podcast. Shreya Gulati spent years as a tech exec before becoming an advisor, investor, and founder of the community Moms Build AI. Between the three of us we've got an 18-month-old, a 4-year-old, a first grader, a second grader and a sixth grader.
I didn't want another list of apps. I wanted the two people I know who've mastered this, and I asked them to walk us through what works when the calendar starts closing in. We got into their real stacks: Claude, Notion, Littlebird, Monologue; and why the simpler one wins. We got into why research and reminders turn out to be the biggest time-savers of the season, every season. And we got into the part most AI conversations skip: how you actually feel while you're doing all of it.
The line that reframed the whole conversation for me came from Shreya: "The goal isn't a good prompt. The goal is to create systems that are resilient and will survive the chaos."
That's really what this episode is about.
–
Now that back to school is officially underway, the mental load has doubled right along with it.
So, on the topic of building systems that actually hold: outside of childcare, the budget line I'd protect the hardest is my house manager. She comes daily. Cleaning, laundry, meal prep, organizing. She's the one system in my house that never needs a prompt.
Sage Haus does the sourcing and vetting to find your perfect house manager. Use code NEWMODERNMOM for $100 off matching. Book a free 30-minute info call now at sagehaus.com/newmodernmom.
Guests:
Mentioned in this episode:
The New Modern Mom podcast is produced in partnership with Alexandra Alquiza and Emily Roberts.
(00:00) Why back-to-school hits working moms in two directions at once
(01:00) Meet Hitha Palepu and Shreya Gulati
(02:10) Hitha's stack: Littlebird, Notion, Claude, and Monologue
(04:40) Shreya's stack: why fewer tools beats more, and why connectors matter
(06:30) What changed in a year: research and reminders
(07:25) "I cannot mentally hold it in my brain" — and why she feels lighter
(08:25) Hitha's emotional plan, not just a tactical plan
(10:40) The one-hour exercise — block the time now
(11:50) Shreya's four A's: articulate, audit, align, act
(16:20) What to say to Claude when you have no idea where to start
(18:30) What a "skill" and an "agent" actually are, past the buzzwords
(19:50) The seven types of rest (Dr. Sandra Dalton-Smith's framework)
(20:40) Building your daily rest menu with AI as accountability partner
(23:40) Rapid fire: the one thing you shouldn't use AI for
(25:25) A move, a toddler, and preschool applications — in five minutes
(27:00) For the mom who feels like she's already too far behind
Jess Jacobs joined Coterie in 2021 as SVP of Brand. She became CEO, and then led the acquisition to Mammoth Brands in a billion-dollar deal, all of it working from home, with two young girls and a third on the way.
I've been a Coterie customer since almost the beginning. They were one of the first products I ever wrote about on New Modern Mom, six years ago.
So I wanted the parts nobody puts in the press release. How the household actually runs. Who's the default parent. What she's saying no to right now. And the answer that reframed the whole conversation for me: when I asked where she keeps track of it all, she said, "I absolutely should have better systems and processes in place at home. But I just don't."
She's not failing at it. She decided it wasn't worth optimizing, and she runs exactly one thing at home with total discipline. It's the same skill that made her a CEO.
In this episodeIf you're heading back to work after maternity leave, trying to get promoted from a home office, or wondering why splitting the chores with your partner still leaves you exhausted, this one's for you.
By the way… school's back, which means the mental load just doubled overnight.
So, on the topic of doing it all: outside of childcare, the budget line I'd protect the hardest is my house manager. She comes daily. Cleaning, Laundry, meal prep, organizing — she makes my house feel calm despite the chaos in my days.
Sage Haus does the sourcing and vetting to find your perfect house manager. Use code NEWMODERNMOM for $100 off matching. Book a free 30-minute info call now at sagehaus.com/newmodernmom.
Follow Jess on LinkedIn here.
And if Coterie diapers are something you’ve been considering, this is your sign to try them now. NEWMODERNMOM takes 20% off.
Follow Barbara:
The New Modern Mom podcast is produced in partnership with Alexandra Alquiza and Emily Roberts.
(00:00) On this episode
(00:45) Meet Jess Jacobs, CEO of Coterie
(02:08) SVP of Brand to CEO to a billion-dollar acquisition
(04:00) The confidence to say no
(07:00) What was new in the CEO seat
(09:00) What trust looks like on her calendar
(11:00) Career growth while working from home
(14:00) How the household actually runs
(16:28) Where she keeps track of it all at home
(19:00) The default parent and the case against divide and conquer
(20:15) What she is intentionally not doing right now
(21:30) Her professional superpower at work and at home
Two and a half years ago, I walked away from a twelve-year tech career and launched this podcast the same week I acquired my first Pilates studio. It was my response to something I'd felt for years in the workplace, a lack of transparency about what it actually takes to be a working mom. Nobody was saying the quiet parts out loud. I wanted to.
Then my own life accelerated faster than I anticipated. One MNTSTUDIO studio became two, then seven. I co-founded a summer abroad program for working families, Roam Collective. My career didn't slow down. It shape-shifted into something I'd built myself. And somewhere along the way, I paused this podcast to rethink what conversations I actually wanted to have.
And now I'm back with a clearer point of view than ever.
The New Modern Mom Podcast is for the working mother who is done pretending balance is the goal. Every other week, I sit down with founders and executives who are building something real and raising kids at the same time. This season: Jess Jacobs of Coterie, Jing Gao of Fly By Jing, Vanessa Dew of Health-Ade, and leaders from TikTok, Nespresso, and more. We get into the default parent dynamic, the financial decisions behind the biggest career moves, and the systems that make dual-career family life actually work.
Between those conversations, Toolkit episodes give you the step-by-step playbooks straight from experts: how to use AI to take back-to-school off your plate, how to define your why, and exactly how my husband and I run our household as two full-time working parents.
If you are an ambitious working mom who wants the real playbook, not the highlight reel, follow The New Modern Mom Podcast wherever you listen.
This episode is perfect for moms searching for:
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There's a version of motherhood you've seen everywhere. The mom who has the enriching activities planned, the nutritious dinner on the table, the patient voice at the end of a long day. The one who never drops a ball.
You're not her. Neither am I. Neither is Rebecca Michael, and she's one of just 300 people at the VP level of Google overseeing the Marketing for Google Search and Google Maps.
What Rebecca is, is a Good Enough Mother. And it turns out, that's exactly what our kids actually need.
My guest and close friend this week is one of the most thoughtful women I’ve talked to about the quiet pressure working moms carry to be perfect in every role, all the time. This conversation gave me permission to exhale, and I think it will do the same for you.
In this episode, you'll learn:
If you've spent any energy trying to be everything to everyone, this episode is your permission slip to let that go.
Subscribe to The New Modern Mom Podcast so you never miss a conversation about work-life fulfillment for ambitious working moms.
This episode is perfect for moms searching for:
good enough mother · working mom guilt · how to stop being a perfect mom · IVF while working · navigating IVF at work · working mom identity · default parent in dual career household · executive mom · how to divide household labor · working mom morning routine · reset week for working moms · Donald Winnicott good enough mother · Google executive mom · work life balance for working moms · how to not lose yourself in motherhood · ambitious mom podcast
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About New Modern Mom: You know the dream of having it all – a thriving career, an active social life, present time with your kids, and adventures in travel. But how the F can we actually do it all? Host Barbara Mighdoll chats with other working mom executives on the raw truth behind their support systems, self-identity shifts, productivity, infertility and pregnancy loss, mom guilt, partner dynamics, childcare and even imposter syndrome. We’re exploring how these incredible women are translating their professional superpowers into their personal lives. Because we believe you can have it all, you just cannot do it all. Together, we’re building the playbook for the new modern mom.
Hitha Palapu runs a pharma company, has written two books, speaks on global stages, and is raising two boys, and she'll be the first to tell you that's not the impressive part. The impressive part is knowing exactly which hyphens to own, which to pause, and when to walk away entirely.
In this conversation, Hitha and Barbara go deep on what it really takes to build a full life as a working mom — the morning routines, household systems, time management strategies, and honest trade-offs that make ambition sustainable without burning out.
What you’ll learn:
🎭 What it actually means to be a multi-hyphenate and why Hitha says most women already are one
🌅 How to structure a morning routine that protects your most important priorities
🤝 The Fair Play system for dividing household tasks with your partner and how to adapt it when life shifts
💬 Why weekly marriage meetings work (and how to run one that's half business standup, half emotional check-in)
💆♀️ Hitha's Gentle Wednesdays practice and why a midweek reset makes you perform better Thursday through Friday
⌛The Magic 20 List: a low-stakes way to start any creative project and know when to quit
🚀 How to build a thought leadership presence online that you can actually sustain
📚When to close a chapter, and why that's a multi-hyphenate skill, not a failure
If you're an ambitious working mom who's ever felt like you have to choose between your career and your presence, this episode is your permission slip to stop choosing.
This episode is perfect for moms searching for: how to do it all as a working mom · multi-hyphenate career · working mom morning routine · Fair Play Eve Rodsky · how to split chores with your partner · weekly marriage meeting · time management for working moms · how to start a creative project with no time · Gentle Wednesdays · thought leadership for moms · how to build a personal brand as a working mom · multi-passionate career women · work life balance for moms · ambitious mom podcast · how to stop doing everything yourself
Resources & Links Mentioned
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Follow Barbara:
About New Modern Mom: You know the dream of having it all – a thriving career, an active social life, present time with your kids, and adventures in travel. But how the F can we actually do it all? Host Barbara Mighdoll chats with other working mom executives on the raw truth behind their support systems, self-identity shifts, productivity, infertility and pregnancy loss, mom guilt, partner dynamics, childcare and even imposter syndrome. We’re exploring how these incredible women are translating their professional superpowers into their personal lives. Because we believe you can have it all, you just cannot do it all. Together, we’re building the playbook for the new modern mom.
What does it actually look like to run three companies with a four-month-old at home, two preteens, and a full life?
In this rerun episode of The New Modern Mom Podcast, Barbara Mighdoll sits down with Divya Gugnani, CEO and Co-Founder of Wander Beauty, Founder and CEO of 5 SENS, Founding Partner of Concept2Co, investor, entrepreneur, and mom of three, including a newborn baby. Divya shares an incredibly honest look at what life actually looks like behind the scenes while managing multiple companies, raising children with a large age gap, navigating postpartum life, and building systems that allow her to stay present both at work and at home.
What makes this episode especially powerful is Divya's refreshing transparency. She doesn't pretend balance is effortless, nor does she glamorize hustle culture. Instead, she walks through the practical systems, mindset shifts, and routines that help her manage a life with constant context switching from structured scheduling and intentional delegation to redefining support systems after a spontaneous move from New York to Miami. Throughout the conversation, Divya emphasizes that success is not about doing everything yourself. It's about understanding what only you can do, learning to ask for help, and focusing your energy where it matters most.
Barbara and Divya also dive into the emotional realities of ambition and motherhood, including mom guilt, postpartum work decisions, raising independent children, and learning how to trust your intuition when making major life or career changes. Divya shares thoughtful advice for women considering entrepreneurship, building confidence over time, and marketing themselves more effectively in professional settings.
For ambitious moms navigating career growth, leadership, family life, and personal fulfillment all at once, this episode offers both tactical guidance and emotional reassurance. It's a conversation about building a life that feels aligned, even during the busiest seasons.
In This Episode, You'll Hear:
🌴 Why Divya moved her family from New York to Miami and how the transition helped her reset her priorities around family, health, and wellness
🗓️ How Divya structures her schedule, manages time intentionally, and balances multiple companies alongside motherhood
🥗 Her practical approach to meal planning, family nutrition, reducing processed foods, and building healthy habits for her children
🤱 Honest reflections on postpartum life, maternity leave, entrepreneurship, and navigating work with a newborn at home
💡 Why intuition, resilience, delegation, and a "no zero days" mindset have become essential tools in both Divya's career and personal life
Divya's perspective is a reminder that fulfillment doesn't come from perfectly balancing every role at once. It comes from creating systems that support you, investing in yourself consistently, and learning how to focus on what matters most in each season of life.
About Divya Gugnani: Divya Gugnani is a five-time CEO, co-founder, investor, and mother of three. She began her career in investment banking at Goldman Sachs, earned her MBA from Harvard Business School, and has spent 20+ years building, launching, and scaling consumer brands. She is the CEO and co-founder of Wander Beauty, founder and CEO of 5 SENS, and a founding partner at venture capital group Concept2Co. She lives in Miami with her husband, two preteens, and a newborn.
Follow Divya:
This Episode Is Perfect For Moms Searching For:
→ Practical systems for balancing entrepreneurship, leadership, and motherhood
→ Time management strategies that actually work during demanding seasons of life
→ Honest conversations about postpartum life and returning to work after having a baby
→ Better ways to delegate, build support systems, and reduce mental load
→ Wellness, nutrition, and healthy routines for busy families
→ Advice on transitioning from corporate careers into entrepreneurship
→ Encouragement to trust your intuition when making major life decisions
→ A realistic perspective on ambition, resilience, and asking for help
About The New Modern Mom Podcast: You know the dream of having it all – a thriving career, an active social life, present time with your kids, and adventures in travel. But how the F can we actually do it all? Host Barbara Mighdoll chats with other working mom executives on the raw truth behind their support systems, self-identity shifts, productivity, infertility and pregnancy loss, mom guilt, partner dynamics, childcare and even imposter syndrome. We’re exploring how these incredible women are translating their professional superpowers into their personal lives. Because we believe you can have it all, you just cannot do it all. Together, we’re building the playbook for the new modern mom.
Connect With Barbara:
If this conversation gave you something to take home, please subscribe, leave a five-star review, and share it with the ambitious mom in your life who needs to hear this. Every review helps more working moms find this show.
What if the real key to balancing leadership, motherhood, and personal fulfillment isn’t doing more, but showing up consistently for what matters most?
In this rerun episode of The New Modern Mom Podcast, host Barbara Mighdoll revisits a powerful conversation from 2024 with Jeanelle Teves, Chief Commercial Officer of Bugaboo, on how she integrates corporate leadership frameworks into everyday family life. Jeanelle offers a rare look at what it actually takes to lead at a high level while raising young children, without chasing perfection or burning out in the process.
This episode stands out for its practicality. Jeanelle shares the exact systems, routines, and mental models she uses to manage her energy, prioritize effectively, and stay present both at work and at home. From early-morning rituals to quarterly family planning, she demonstrates how small, intentional actions, done consistently, compound into meaningful progress. Her approach reframes balance as something you build through structure, communication, and support, not something you stumble into.
For ambitious moms who are capable, driven, and often stretched thin, this conversation offers grounded guidance and immediately usable tools. Jeanelle’s insights bridge the gap between corporate success and modern motherhood, proving that clarity, consistency, and community can coexist with growth.
In this episode, listeners will hear:
🌅 How Jeanelle structures her mornings to protect personal time, build resilience, and start each day grounded before her kids wake up
📅 Why quarterly planning works for family life, and how business tools like goal-setting and weekly reviews reduce household friction
🎯 A practical decision-making framework for prioritizing what matters most and staying present during family time
🤝 How to build a real support system, from dividing household labor to creating a trusted community of parents in similar stages
🔄 Why consistency is the real superpower, and how small, repeatable actions drive long-term success in both career and motherhood
Jeanelle’s journey is a reminder that fulfillment doesn’t come from doing everything, it comes from doing the right things, over and over again, with intention. This episode is packed with moments worth pausing, rewinding, and taking notes on.
This episode is perfect for moms searching for:
→ Practical ways to lead a demanding career while raising young children
→ A realistic approach to work-life integration (beyond the myth of balance)
→ Insight and perspective from a C-suite executive navigating motherhood
→ Systems and routines that reduce mental load at home and at work
→ Reassurance that consistency matters more than perfection
→ Thoughtful guidance on making career decisions as a parent
→ A path to sustained ambition without burnout or self-sacrifice
If you’ve ever felt like you’re constantly switching roles, executive, caregiver, partner, human, this conversation will remind you that your ability to adapt isn’t a weakness. It’s a skill. And when harnessed intentionally, it can become your greatest strength.
Follow Barbara Mighdoll:
Follow Janelle:
About New Modern Mom: You know the dream of having it all – a thriving career, an active social life, present time with your kids, and adventures in travel. But how the F can we actually do it all? Host Barbara Mighdoll chats with other working mom executives on the raw truth behind their support systems, self-identity shifts, productivity, infertility and pregnancy loss, mom guilt, partner dynamics, childcare and even imposter syndrome. We’re exploring how these incredible women are translating their professional superpowers into their personal lives. Because we believe you can have it all, you just cannot do it all. Together, we’re building the playbook for the new modern mom.
What does it really take to hold a high-stakes leadership role without losing yourself (or your sanity) at home?
In this rerun episode of The New Modern Mom Podcast, Barbara Mighdoll sits down with Kim Gebbia Chappell, Chief Brand Officer of Bobbie, to unpack the real, unfiltered mechanics of managing chaos across work and motherhood, not by “doing it all,” but by mastering the art of context switching.
Kim’s career path is anything but linear: from news reporter to tech, to joining Bobbie in its earliest days (literally in the CEO’s basement), all while becoming a mom of three kids under six. In this conversation, Kim shares how she’s learned to shift gears, mentally, emotionally, and operationally, dozens of times a day.
This episode isn’t about balance as a buzzword. It’s about systems, mindset shifts, and permission, permission to ask for what you need, to build support around you, to stop pretending you can do everything, and to redefine success in a season of life that demands flexibility. Kim offers candid insights into advocacy at work, building sustainable home systems, taking career risks as a mom, and letting go of perfection in favor of what actually matters.
If you’re navigating a demanding career while raising young kids or simply feeling stretched across too many roles this episode will leave you feeling seen, validated, and equipped with practical ways to move through the chaos with more intention.
What you’ll learn in this episode:
🧠 The power of context switching — How Kim applies the same mental agility she uses in executive leadership to show up for her kids, her partner, and herself throughout the day.
🏗 Building systems that support working motherhood — From childcare “bench strength” to mental-load relief, Kim shares the infrastructure that makes her life sustainable.
🍼 Advocating for yourself at work as a mom — The formative moment that changed how Kim asked for what she needed — and why motherhood often turns women into powerful advocates.
🚀 Taking career risks with young kids — Why Kim walked away from stability to join a startup, how she trusted her gut, and what she believes about risk, reward, and fulfillment.
✨ Letting go of ‘doing it all’ — A mindset shift around perfection, priorities, and redefining success in seasons where capacity is limited but impact is still high.
This episode is perfect for moms searching for:
→ How to manage a demanding career with young kids
→ Real talk on work-life integration (not balance)
→ Leadership lessons from a C-suite working mom
→ Systems to reduce mental load at home
→ Permission to stop trying to do everything perfectly
→ How to take smart career risks as a parent
→ Navigating motherhood without losing ambition
If you’ve ever felt like you’re constantly switching roles, executive, caregiver, partner, human, this conversation will remind you that your ability to adapt isn’t a weakness. It’s a skill. And when harnessed intentionally, it can become your greatest strength.
Follow Barbara Mighdoll:
Follow Kim:
About New Modern Mom: You know the dream of having it all – a thriving career, an active social life, present time with your kids, and adventures in travel. But how the F can we actually do it all? Host Barbara Mighdoll chats with other working mom executives on the raw truth behind their support systems, self-identity shifts, productivity, infertility and pregnancy loss, mom guilt, partner dynamics, childcare and even imposter syndrome. We’re exploring how these incredible women are translating their professional superpowers into their personal lives. Because we believe you can have it all, you just cannot do it all. Together, we’re building the playbook for the new modern mom.
Thinking about starting something new, but the plan feels messy, the timing isn’t perfect, and the pressure to “do it right” is keeping you stuck?
In the final episode of The Toolkit Series from The New Modern Mom Podcast, host Barbara Mighdoll breaks down what actually moves ideas forward when life is full, time is limited, and perfectionism is loud.
Barbara shares the behind-the-scenes story of how she acquired her first fitness studio, launched a media brand, and built a business plan in real time… all without waiting for everything to be clear or perfect.
If you’re in a season of considering a business idea, experimenting with a passion project, or building something meaningful while juggling family and work, this episode breaks down what to do next.
You’ll learn why execution matters more than ideas, and how to build a business plan that evolves with you.
In this episode, listeners will learn:
🚀 How to create clarity through action
Why progress comes from motion, not overplanning, and how to build confidence as you go.
🛠️ How to execute with a flexible business plan
A practical, 5-step system to shrink your idea, start small, and build early traction.
🧠 How to start before you feel ready
Shift your mindset, quiet perfectionism, and take action using skills you already have.
Barbara reframes perfectionism as a hidden form of procrastination, and shows why execution matters more than ideas. Because clarity doesn’t show up before you begin. It shows up when you do.
This episode is perfect for moms searching for:
→ Tools to overcome perfectionism and overthinking
→ How to actually move ideas forward in small, manageable steps
→ Mindset shifts that support action, confidence, and consistency
→ How to start a business or side project before feeling “ready”
→ Why execution matters more than having the perfect idea
→ Encouragement to start imperfectly and learn as you go
Follow Barbara Mighdoll:
About New Modern Mom: You know the dream of having it all – a thriving career, an active social life, present time with your kids, and adventures in travel. But how the F can we actually do it all? Host Barbara Mighdoll chats with other working mom executives on the raw truth behind their support systems, self-identity shifts, productivity, infertility and pregnancy loss, mom guilt, partner dynamics, childcare and even imposter syndrome. We’re exploring how these incredible women are translating their professional superpowers into their personal lives. Because we believe you can have it all, you just cannot do it all. Together, we’re building the playbook for the new modern mom.
The New Modern Mom Podcast is produced by Barbara Mighdoll, Ali Alquiza, and Em Roberts.
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