Did you know Finland has a population of about 0.07% of the world's population? 

Yes, we all know Finland is a small country. However, it’s a small, but a mighty country with a bright future. The digital strongholds and success stories of many graduates are built on the backs of talent and entrepreneurial mindsets. Finland may not be Silicon Valley, however, it’s on its way there because of many young and brilliant minds.

In today’s episode, Ronnie and Peter discuss regional socioeconomic distinctions as a prerequisite for cultivating skills and encouraging innovation in Nordic society. This episode is an open conversation about young talents and harnessing the youth through education. If you’re a proud Finnish man or woman, Peter Vesterbacka and The New Nordic Wave of Change encourage you to develop your talent, so you can contribute your capabilities for a better society! That said, let’s start by listening to this eye-opening podcast episode.

About Our Guest: Peter Vesterbacka
Peter Vesterbacka is an entrepreneur from the Finest Bay Area at the Heart of Eurasia, Helsinki, Finland. He’s co-created and branded communities that continue to impact Finnish culture. Here’s a few Peter has been involved with: HP Bazaar, Mobile Monday, Slush, and Startup Sauna are only some to name a few. He was also the “Mighty Eagle” at Angry Birds for many years and took that brand to unprecedented heights. In 2011, Time Magazine named Peter one of the 100 most influential people on the planet. Today, Peter is the adjunct professor of Innovation and Entrepreneurship at Tongji University, one of the leading universities in China.

In this episode, we talked about:
Increasing Finland’s talent density (6:54-9:01)
Understanding innovation in the Nordic ecosystem (9:26-13:23)
The next big thing: Encouraging Finnish students to develop talents & innovate (14:15-24:21)
There’s no such thing as “right” or “wrong” way— only a “better” way (28:28-34:51)
The importance of harnessing talents through academic experience (37:32-41:33)
Why is being “Humble” a good characteristic? (43:15-44:52)
The golden rule: Let’s go out there and do things together (46:11-50:02)

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Contact Peter!
• Peter’s LinkedIn
https://www.linkedin.com/in/petervesterbacka

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• Peter’s Instagram
https://www.instagram.com/pvesterbacka/

Our community influences every element of our life. We have communities in our municipalities, countries, countrysides, and overall, as Nordic people- we are a community ourselves.

The point is: We are brought together by a sense of belonging, despite our differences or individualities.

It can provide us with possibilities to interact with others, to achieve our objectives, or even to feel protected and secure. A healthy community must have a feeling of community that encompasses spirit, character, image, and pride. And that’s what we’ll talk about today with our friend Sam!

As mayor, Sam’s goal is to bring dedication, cooperation and be a part of something bigger than ourselves. That said, unanimity toward a single objective is what makes a community powerful.

About Our Guest: Sam Leijonanmieli
When Sam Leijonanmieli turned 28 years old, he became the proud Mayor of a small Finnish town called Vimpeli, the World Capital of Nordic Baseball. Before he became Mayor, Sam had a solid military background from the Finnish Defence Forces. He has experience serving in multiple different officer positions in the Finnish Army Special Forces and Finnish Navy, where he has learned his strong leadership skills and the ability to adapt even when under the most demanding circumstances. He also has a Master’s degree in Diplomacy, experience as an entrepreneur focusing on the Asia education business. He has a GC degree in State Security and Strategy from Hawaii Pacific University. Today, Sam continues to inspire and lead Vimpeli with passion and loyalty.

In this episode, we talked about:
Who is Sam Leijonanmieli (0:27-7:49)
Why do most Nordic people undermine potential in the countryside? (7:51-15:47)
Family Talk: Surnames and Life Stories (15:55-17:27)
A conversation about communities, leadership, and togetherness (18:36-25:12)
Why are there so many municipalities in Finland? (26:02-29:58)
The importance of “Identity” and cultivating one’s talents (30:02-41:03)
Old and young people in the space of leadership & learning (42:13-53:12)

Contact "New Nordic Wave of Change" Podcast
• Behance
https://www.behance.net/norders
 
• Facebook
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• LinkedIn
https://www.linkedin.com/company/wearenorders/
 
• YouTube
https://bit.ly/320mk2Y
 
• Instagram
https://www.instagram.com/thenorders/  
 
• Visit our website
https://norders.org/
 
Contact Sam Leijonanmieli!
• LinkedIn
https://www.linkedin.com/in/sami-gustafsson-007/

• Twitter
https://twitter.com/sleijonanmieli

There are tons of questions about CBD. In the past, anything related to Marijuana is called “taboo”. However, with the world advancing in technology and modern education, we can learn and discuss CBD much freely. Since CBD is a growing industry, we’ve gathered some facts about below:

What is the difference between CBD and Marijuana?

Cannabidiol (CBD) is the second most prevalent active component of the cannabis plant. It is derived from the hemp plant, and it is believed to have been first used for rituals around 750 B.C.

Does CBD make you high?

Cannabidiol (CBD) is a non-psychoactive compound, unlike the entire Marijuana plant- which contains THC. CBD does not contain THC- which is responsible for the high that comes with recreational use.

What are the health benefits of CBD?

Individuals use CBD for various reasons. They say that CBD is beneficial for health issues such as reducing pain, anxiety, treating seizures, depression, promote sleep. It also reduces the chances of epilepsy, physical pain, inflammation, skin conditions, muscle spasms, and more.

About Our Guest: Petri Nyländen

Petri Nyländen is a CBD Beverage Entrepreneur working on a new, innovative and functional 10mg CBD Zen Drink called YSUB. He is also a reputable creative sales, marketing, and leadership professional from Helsinki.

His professional profile is based on academic success. And studied at the University of Oulu. He has also had experience working with Tesla and Red Bull. Petri is also a former pro athlete with excellent interpersonal skills and has been featured in many live TV broadcasts.
Today, Petri’s athletic experience and entrepreneurial passion have created a one-of-a-kind drink that can make your mouth water!

In this episode, we talked about:

•Who is Petri, and what is his story in the beverage industry (1:01-5:49)

•Everything you should know about CBD (5:58-20:49)

•What are the different Nordic policies with CBD? (21:12-29:07)

•The future of CBD in the Nordic Region (29:09-34:58)

•What are the long-term benefits of CBD? (35:40-44:25)

•Introducing CBD to Nordic Education (44:45-50:32)









Contact "New Nordic Wave of Change" Podcast:

Behance
https://www.behance.net/norders

Facebook
https://www.facebook.com/thenordersco

LinkedIn
https://www.linkedin.com/company/wearenorders/

YouTube
https://bit.ly/320mk2Y

Instagram
https://www.instagram.com/thenorders/

Visit our website
https://norders.org/

Contact Petri:

LinkedIn
https://www.linkedin.com/in/petrinylanden/?originalSubdomain=fi

Visit YSUB Drinks
https://ysubdrinks.com

Why leadership and teamwork lead to success?

Teamwork and leadership are very important factors that a team needs to implement to reach its goals and reach its mission.

It seems like leaders have all the power. But in reality, leaders provide guidance, wisdom, and strategy to other team members. Leaders must also trust their team members to carry out their assigned tasks. And allow other team members to work towards the same goal and mindset.

Good leadership sets a clear vision for the team. And teamwork allows the team to work towards the same goal and achieve it successfully.

About Our Guest: Henrik Dettmann

Henrik Dettmann is one of the most merited coaches in Finnish sports history. He is a professional Finnish basketball coach who served as head coach of the French LNB Pro A team SIG Strasbourg and the Finnish national basketball team. He was also the head coach of the German national basketball team from 1997 to 2004 and led the team to win a bronze medal at the 2002 FIBA World Championship.

According to Henrik, “I'm a true Helsinkian, and I take a lot of pride in it."
Today, Henrik Dettmann is one of the most merited coaches in Finnish sports history. With many achievements and medals. Such as the FIBA ​​EuroCup Challenge champion in 2004, Finland, and Germany’s basketball coach of the year.

In this episode, we talked about:

The status of basketball in the pandemic (1:14-4:49)
Henrik’s journey as a German Basketball coach (4:56-15:53)
The sixth player principle (16:02-19:01)
Henrik’s say on Finland community in the Nordic region (19:06-23:46)
What is Henrik’s overview of basketball? (23:58-29:12)
Integrating sports into today’s youth, education, and in Finnish society (29:15-47:01)

Contact "New Nordic Wave of Change" Podcast:
Behance
https://www.behance.net/norders

Facebook
https://www.facebook.com/thenordersco

LinkedIn
https://www.linkedin.com/company/wearenorders/

YouTube
https://bit.ly/320mk2Y

Instagram
https://www.instagram.com/thenorders/

Visit our website:
https://norders.org/

What is holistic beauty?

Holistic beauty is about more than just the skin or the body. Beauty is defined by the overall well-being of the body. This is not a set of standards or a specific way of doing things. Holistic beauty is a philosophy that goes deep and focuses on the mind, body, and soul. This concept explains why beauty is more than skin deep and gets into the ultimate, healthy balance.

Be mindful, be beautiful in and out.

Fun fact: Did you know mindful and holistic beauty has evolved? It started as a concept when people used natural and aromatic scents to engage their senses. It evolved into a concept that focuses on the environment and awareness of one's body and mind.




About Our Guest: Anne Kukkohovi

Anne Kukkohovi is the Founder of Supermood Ltd.- a holistic cosmetic and beauty brand from Finland that contains edible, topical, and therapeutic products.

She grew up on the West coast of Finland and with strong Finnish roots and principles. Anne also worked in the fashion industry as a well-known model for many years. She also worked as an Art Director for over 10 years in the best advertising agencies in Finland.

Today, Anne is working on her entrepreneurial dream. She built a global eco-luxury cosmetics and skincare line. Anne continues to expand her distribution in the United States and in European markets.

She is also a creative professional working on various PR and broadcast media projects. Her specialties include creative planning, TV performances, event hosting, writing, communication, PR consultancy.

In this episode, we talk about:

•Who is Anna Kukkohovi? (0:28-15:59)

•Strength in Nordic background and Equality (16:21-24:04)

•What does an art director do? (24:17-25:49)

•Influencers: Modeling and Entrepreneurship (27:12-32:01)

•Importance of sensitivity (32:30-40:57)

•Anna’s Entrepreneurial journey & start-up (41:21-52:35)








Contact "New Nordic Wave of Change" Podcast:

Behance
https://www.behance.net/norders

Facebook
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LinkedIn
https://www.linkedin.com/company/wearenorders/

YouTube
https://bit.ly/320mk2Y

Instagram
https://www.instagram.com/thenorders/

Visit our website:
https://norders.org/

Connect with Anna:

LinkedIn
https://www.linkedin.com/in/annekukkohovi/

Instagram
Anne Kukkohovi (@annekukkohovi)

What is a creative agency?

A creative agency helps clients develop a brand strategy that fits their company's core values. They then create graphic designs and content that communicate these values to the public.
Did you know a creative agency can help your brand by giving you a fresh perspective, proper connections, high-quality content, and efficient productions?

If you’re curious to know more about what makes a successful creative agency this 2021, make sure to listen until the very end of this episode!

About our guest: Joonas Kylliäinen

Joonas Kylliäinen is a Co-Founder at The Norders, a Nordic creative community leveraging Nordic core strengths and values. He is also the Co-Founder of Driim, a comprehensive well-being service for people who watch high-quality video courses to suit their moments and dreams.

He also has over 10 years of experience in B2C and B2B sales in the marketing field with various industries. Joonas's lean approach to business has given him the reputation of a leader that gets things done.

Joonas is free, energetic, and has fun humor. In his free time, Joonas likes spending time with his family, play sports, and ponder on improving and developing his businesses further.


Contact "New Nordic Wave of Change" Podcast:

Behance
https://www.behance.net/norders

Facebook
https://www.facebook.com/thenordersco

LinkedIn
https://www.linkedin.com/company/wearenorders/

YouTube
https://bit.ly/320mk2Y

Instagram
https://www.instagram.com/thenorders/

Visit our website
https://norders.org/

Connect with Joonas:

LinkedIn
https://www.linkedin.com/in/joonask/?originalSubdomain=fi

Did you know Finland is one of the most beautiful places in the modern world?

Finland is abundant in beautiful lakes, deep woods, and lush forests surrounded by the Baltic sea. Among the 19 unique regions, Lapland is a magical place where the cold, snow-covered mountains and reindeer are just the thing to make your winter dreams come true.

Rovaniemi, the capital of Lapland and is Santa’s hometown. This town is home to some of the most iconic establishments in Lapland. Among them is Santa Claus Village, one of the most iconic attractions in Rovaniemi. In the summer, the forests and hillsides around Santavaara beckon offer spectacular views of the city below.

In the winter, experience magical snow and ice on the land. This season snowfalls make for spectacular photo opportunities. Ride a reindeer-drawn sled with a group of huskies to meet the Big Guy!

Santa Claus Village features a variety of modern and unique accommodation options, including aurora igloos. There are also numerous restaurants and shops nearby where youngsters and parents can enjoy many activities such as sledding and ice-skating.


About Our Guest: Sanna Kärkkäinen

Sanna Kärkkäinen is the CEO of Visit Rovaniemi, a local tourist board of the Rovaniemi region in Lapland, Finland. She is a long-standing professional in tourism marketing with an astonishing entrepreneurial background.

Sanna has a background in voice communication, tourism and a degree in business administration from the University of Jyväskylä. 30 years ago, Sanna started her summer jobs in the South of Finland, working as a travel advisor. There, her love for tourism and marketing burned brighter. She moved to Rovaniemi 10 years ago and saw the potential of tourism in Rovaniemi.

Today, Sanna has transformed Rovaniemi’s tourism. Her goal is to develop and export tourism in Lapland and Finland to higher quality and sustainable tourism.


In this episode, we talked about:

About Rovaniemi, where’s Santa’s from (0:45-11:57)

Why is Rovaniemi The Heart of Tourism? (12:30-14:01)

The status of Rovaniemi & entrepreneurial mindset during the pandemic (14:14-30:32)

When is the time to visit the beauty of Rovaniemi? (31:02-41:15)

Why are Arctic products so sought after? (42:30-45:38)

Showcasing Rovaniemi, a sustainable and eco-friendly city (46:12-50:02)







Contact "New Nordic Wave of Change" Podcast:

Behance
https://www.behance.net/norders

Facebook
https://www.facebook.com/thenordersco

LinkedIn
https://www.linkedin.com/company/wearenorders/

YouTube
https://bit.ly/320mk2Y

Instagram
https://www.instagram.com/thenorders/

Visit our website
https://norders.org/

Connect with Sanna:

LinkedIn
https://www.linkedin.com/in/sanna-k%C3%A4rkk%C3%A4inen-a0382539/

Did you ever wonder where hard work would take you?

Life is hard. It is cruel and can only bring you to superficial places. But, what if I told you that you
can change all that with ambition? Yes, that's right. Your vision might just save you from a
mediocre life.

When people say "action speaks louder than words," that not only means about your personality
but, in a deep sense, talks about putting your vision to work.

Be lit with fiery ambition, the want to be the best and become a solution-driven machine. These
three Nordic superpowers can take you anywhere. Just like our guest today.

In this episode, we talk about:

Monika’s interesting story (0:40-18:45)

Groundbreaking experiences with male influence (19:21- 24:30)

Impact of sustainable businesses while traveling around the world (26:12-34:50)

What does Monika do? (35:02-38:20)

The world of trust in a Nordic approach (47:01- 52:03)

Thoughts of the power of solving problems in the Nordic region (53:14-59:59)

About our guest: Monika Liikamaa

Monika Liikamaa is the CEO, Co-Founder, and Chair of Nordic payment service provider
Enfuce. Enfuce is one of the leading Fintechs in Europe, with close to 10 million end-users on
its platform.

She was born and raised in Haparanda, North of Sweden. As a young woman, she valued hard
work and worked as a taxi driver, a jail guard, and a library. In 1998, Monika got her first job as
a system architect at Cap Gemini. By 2006, she started her first business startup as the test
manager of S-bank. In 2012, she helped build up contactless payment. To Monika, it was
business as usual. She quit her job and decided that by 2016, she either wanted to be a CEO or
an Entrepreneur.

Today, Monika’s vision, ambition, and 20+ years of experience have transformed Nordic’s fast-
paced payment industry. With Enfuce, she enabled the integrated services for consumers in
record time.

According to Monika, “I wholeheartedly believe that a business is nothing without a
great team of people. She and other co-founders joined forces to create sustainable solutions in
the industry.

Contact "New Nordic Wave of Change" Podcast:

Behance
https://www.behance.net/norders

Facebook
https://www.facebook.com/thenordersco

LinkedIn
https://www.linkedin.com/company/wearenorders/

YouTube
https://bit.ly/320mk2Y

Instagram
https://www.instagram.com/thenorders/

Visit our website
https://norders.org/

Connect with Monika:

LinkedIn
https://www.linkedin.com/in/monikaliikamaa/

Visit Enfuce's website
https://enfuce.com/

Have you ever had an unforgettable cup of coffee?

Coffee improves many aspects of brain function. It enhances memory, mood, energy levels, productivity, and general mentality.

People around the world drink coffee every day. Some people drink because they are used to it, while others enjoy the subtle notes of unique flavor. If you’re the latter, any cup of coffee isn’t just great. To you, coffee is not just a drink to chug in the mornings. Instead, coffee is a form of art.

What is Good Coffee and Why Does It Matter?

To achieve exquisite flavor, one must study the perfect balance of notes. A perfect cup of coffee makes your taste buds dance. A flavorful experience that whips your head and embeds in your mouth.

Never settle for less. For a perfect cup of coffee, there’s a secret in this episode. So, make sure to listen to it.

About Our Guest: Kaapo Paavolainen

Kaapo Paavolainen is the founder of One Day Coffee Company and the reigning Finnish Barista Champion since 2020.

During high school, he and his friends tried coffee for the first time. He quickly fell in love and wanted to make a coffee with a unique taste of lovely notes.

For college, Kaapo studied all sorts of subjects, hopping from one to another because there was no spark. Instead, he had a feeling where he should do something with coffee. He decided to drop out and pursue the study of coffee.

His vision is to open peoples perspective on coffee through creating memorable flavor experiences while educating people about quality oriented value chain of specialty coffee.
In this episode, we talk about:

•The deeper sense of a barista (7:49-13:20)

•Art of coffee: business opportunities (14:42-18:02)

•Why is coffee like wine? (19:21-25:40)

•Exploring coffee around the world (25:50-30:33)

•The resource and price of coffee in the Nordic (32:30-38:22)

•What makes One Day Coffee different? (39:12-45:01)

•How Kaapo became the Finnish Barista Champion (46:47-49:56)

•An expert’s secret to a perfect cup of coffee (50:12-53:20)

•The philosophy of coffee (53:40-55:42)







Contact "New Nordic Wave of Change" Podcast:

Behance
https://www.behance.net/norders

Facebook
https://www.facebook.com/thenordersco

LinkedIn
https://www.linkedin.com/company/wearenorders/

YouTube
https://bit.ly/320mk2Y

Instagram
https://www.instagram.com/thenorders/

Visit our website
https://norders.org/

Connect with Kaapo:

Visit his website
https://onedaycoffee.co/

Instagram
https://www.instagram.com/k.paavol/

Be sure to subscribe, and give "New Nordic Wave of Change" a 5-star rating on Apple Podcast, new episodes every ___________.

About Our Guest: Janna Salokangas

Janna Salokangas is the Founder of Nordic Collective, a Global brand activation and events agency connecting Nordic companies, businesses, founders to impact responsible initiatives.

She is a Finnish entrepreneur, an internationally well-connected marketing professional with broad experience in partnerships in the event industry. From organizing the world’s most exclusive events to impressive Grand Prix partnership activations, Janna creates a better world through awareness of prevalent global topics.

Janna is also a talented host and moderator with her events attended by top guests such as royals, celebrities, business influencers, and CEOs. Her colorful background as an event creator ensures that she is a timely, energetic, and dynamic woman.

In this episode, we talk about:

What is Nordic collective? (8:14-10:57)

Empowering the Nordic youth (14:43-19:20)

Why are there so many successful Nordic startups? (21:01-22:16)

Nordic values and happiness (22:17-24:50)

The Nordic network around the globe (26:21-28:23)

Sharing the Nordic model to the world (31:02-33:58)

About the Nordic mindset (34:12-39:01)

Opportunities, challenges, and advice for the Nordics (40:30-49:04)

Join us at Clubhouse! (50:20-54:01)




Contact "New Nordic Wave of Change" Podcast:

Behance
https://www.behance.net/norders

Facebook
https://www.facebook.com/thenordersco

LinkedIn
https://www.linkedin.com/company/wearenorders/

YouTube
https://bit.ly/320mk2Y

Instagram
https://www.instagram.com/thenorders/

Visit our website
https://norders.org/

Connect with Janna:

LinkedIn
https://www.linkedin.com/in/janna-salokangas-999a07a1/

Twitter
https://twitter.com/jannasalokangas

Instagram
https://www.instagram.com/jannasalokangas/

Visit Janna's website
https://nordic-collective.com/