In this video I cover why I stopped using Hyros, my honest thoughts & 4 much better alternatives That Increased My ROI & Lowered My Ad Costs
My name is Lotfi & I'm the founder of Leapa where we help e-learning client based businesses build profitable client acquisition systems to scale to 7/8 figures.
You can learn more here: https://go.leapa.com/
Video Transcript
The promise: The promise behind hyros is that it provides extremely accurate tracking which then allows you to make better decisions when it comes to running ads & lower your costs.
Disclaimer*: This document is for people spending less than a $200k/month on FB ads & specifically for high ticket phone call funnels, if you spend more this, or on other platforms or you’re in ecom/other niches then my thoughts below may or may not apply as I’ve not experienced it.
*My Experience
I’ve used it so far with many clients running high ticket phone call funnels, both at 6 figures and many at $100k-$500k in monthly revenue & it’s not helped me in making decisions at all , here’s why:
1. The FB tracking has literally been more accurate than the Hyros tracking - they both provide around 70%-80% accurate tracking from my experience , so literally no difference.
2. The platform & chrome extension is extremely slow (no time saved).
3. Even if you run ads on multiple platforms, there are still better and cheaper ways to get the same outcome.
It would be somewhat worth it if Hyros was actually 100% accurate & the platform was fast.
Costs
It starts at $349/month and goes all the way up to $4000/month for unlimited tracking.
AKA you’re paying anywhere between $4188/year to $48,000/year just to access this ‘tracking ‘ data.
I don’t think the price is justified at all simply because it does not have 100% accurate tracking & it really doesn’t help much with making decisions at all.
You’re better off just paying a person $100/month for 1 hour of their time to go through your UTM data and let you know which campaigns to double down on , and honestly this is only if you want to , you can still do just fine without this.
4 Alternatives
1. UTM Tracking - You can simply add UTM tags to all your ad campaigns and it will show-up in your CRM
2. Facebook dashboard - believe it or not but if both Hyros & FB are 70-80% accurate than you might as well just use FB’s numbers.
3. Calendly/calendar app - If you’re only on 1 platform, simply calculate the costs directly from your calendar & your CRM - this is literally IMO the best & most efficient way to do this. You can do this on a VSL/ads tracking sheet.
4. Multi-platform - If you run on multiple platforms, simply have another funnel & calendar event for each platform - this makes it super easy to calculate costs from each one & you should make an ads tracking sheet for each one as well.
and anything else that literally doesn’t cost up to $48k/year & isn’t 100% accurate.
Reversal
- This is coming from a perspective of someone purely running Facebook Ads at less than $300k/month in ad spend.
- Also I’m not well versed in Youtube Ads/other platforms so can’t comment on the effectiveness of Hyros on those platforms vs FB. Youtube’s tracking may be significantly worse than FB in which case Hyros might be worth it as it makes up for the difference.
- You may be in other niches where this actually does help you e/g ecom - so i advise you do your own research & analyse the data to see if Hyros actually helps you or not.
