Ever wonder how your favorite games land major partnerships or licensing deals? That’s the magic of business development in games. In this episode, Ed Calaunan breaks down how BD pros help studios grow—by brokering deals, forming strategic partnerships, pitching game concepts to external platforms, and identifying opportunities that align with both creative vision and business goals.
We talk about how business development roles focus on identifying opportunities, pitching ideas, building lasting partnerships, and helping studios navigate the intersection of creative vision and market viability. BD pros work cross-functionally with marketing, production, and leadership teams to move the studio forward—whether that’s through licensing, platform partnerships, funding, or new market expansion.
If you’re interested in the business side of gaming and love making connections, this one’s for you.
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