How do billion-dollar brands decide what products to launch—and which to kill?

Daniel T. Siegel, President of Lifetime Brands, has spent over 30 years in the housewares industry and helped steer the portfolio past $1B in sales. In this episode, Dan joins Luke Peters to break down the exact filters, signals, and frameworks he uses to guide product innovation at scale.

You'll learn:

• Why channel fit and margin path matter more than market size slides

• The two data points that actually predict sell-through

• How to define a "kill rule" that stops losers before tooling

• When to build, license, or partner—and how to decide

• The difference between TAM vs achievable share (and how to back into the latter)

Dan also shares the L1–L4 innovation framework, the 3 gates that new products must pass, and how Lifetime applies discipline to R&D spend without killing creativity.

If you're a founder, CPO, or product leader betting next quarter's cash on a new product launch—this is the episode you can't afford to skip.