In this episode of Globalcast, Richard Haffner, Head of Beverages Research at Euromonitor International, discusses new product developments in hot and soft drinks, and what is driving these developments across different regions and cultures. 

Hear about:

• How new product developments differ between hot and soft drinks
• New product health claims, and how these claims vary regionally
• Trends in product developments in developing markets

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.