Are you thinking about hiring your first buyer or listing agent? Maybe you've increased your real estate agent recruiting given the demand for real estate this summer? If that's the case, join us for Keeping it Real this week to learn the optimal way to onboard a new real estate agent to your team or brokerage. Frank Klesitz will interview Greg Harrelson (our guest this week) on how he gets a brand new real estate agent with minimal resources up to speed so they are selling homes within weeks. This is a great interview if you're a brand new agent - you'll learn how to get yourself up to speed! This is a step-by-step instructional interview with the exact steps for a new real estate agent to take. 

New Real Estate Agent Onboarding Guide 101

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On this episode of Keeping It Real, Theresa Bastian is back with us in person at Pouch 6 Studios in Austin. Theresa shares her takeaways from the proposed NAR settlement, including:    NAR as a lobbying group   Corporate home ownership   How the NAR settlement could make it harder for individuals to get into homes   Tough conversations we need to be ready for that may not even occur   As an industry, we’ve not done a good job of showing our value to the media, our consumers, and the general public     How we are not taking a good job of articulating the value we bring    That this could be healthy and level the playing field    Fears surrounding buyers rep agreements    Tune in to hear about what parts of the settlement you need to be aware of, take seriously, and will have the most impact on your day to day.    

Is The Proposed NAR Settlement an Attack on The American Dream?

The announcement of the NAR settlement has caused quite a stir in the real estate world, leaving many agents unsure about their futures in the industry. In this episode of Keeping It Real, Todd Tramonte is back to share his insights on how this will affect the future of our industry and how to turn this into a major win. If you can provide value and communicate it effectively, the opportunity is a massive. During our conversation we dive into:   The basics of the NAR settlement Why consumers view buyers' agents this way Why the consumer is right  How to turn this into an opportunity How to provide and communicate value How our industry has weathered much bigger storms than this one How NAR locked in higher compensation for higher-value agents And a whole lot more   Todd has also generously provided a digital download PACKED with valuable information to help you get through these changes, which you can download here: https://hub.realgeeks.com/nar-settlement-with-todd If you aren’t sure what to do to prepare for these upcoming changes or just want to get ahead of them you’re going to want to tune in.

How NAR Locked in Higher Compensation for High Value Agents

In this episode of Keeping It Real, Darren Woodard shares his journey in real estate and how he leveraged SEO to generate leads. From door knocking and using a reverse directory book to find phone numbers to his first real estate website in 2006 which he quickly started optimizing for SEO with neighborhood-specific content and has been crushing it with SEO since. Some of the topics we explore in this episode are:  Creating neighborhood-specific content How his business took off during the 2008 recession What to do when you are hit with a Google penalty Why you need more than just a WordPress site Optimizing URL structure How technology has changed follow-up Recruiting opportunities  We also have a quick chat with Darren’s marketing director, Lisa Broussard, about going through a company rebrand. Tune in to hear how Darren’s business has evolved and some of the lessons he’s learned along the way.

Leveraging Tech to Scale w/ Darren Woodard

For this very special episode of Keeping It Real we are joined by Chicago based broker and podcast host D.J. Paris. On D.J.’s podcast, also named Keeping It Real, he sits down and talks to real estate experts to share what is really working for them in their business and the state of industry. In this episode, we dive into some of the hot button issues today including:  The NAR lawsuit, including possible changes Portals like Zillow becoming major players in the real estate market The potential of A.I. Today’s interest rates  Tune in for some killer insights on some of today’s biggest concerns in real estate and also be sure to checkout D.J.’s Keeping it Real podcast at http://keepingitrealpod.com or wherever you get podcasts. Click HERE to check out D.J.'s recent episode about the NAR lawsuit on his podcast. 

The Biggest Concerns in the Real Estate Industry Today w/ D.J. Paris

In this episode of Keeping It Real, Scott Vancea, the co-founder of Optimize5, joins us to explain why your Google Business Profile is even more important than you may realize. Scott dives into:  The key elements to optimize your Google Business Profile Why your Google Business Profile important  How to avoid common mistakes Ways to differentiate yourself by showcasing your unique offerings Additional tips to get your Google Business Profile to rank higher  If you want to get more organic leads and stand out above your competition, you will want to tune in for all of Scott’s killer tips. To get a free branding consultation, go to https://optimize5.com/

New Real Estate Agent Onboarding Guide 101

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