In July 2020, the Platform to Business Regulation (EU) 2019/1150 ("P2B Regulation")—aiming to promote fairness and transparency for business users of online platforms and search engines—became applicable in European Union member states and, as a result of the Brexit transition, the United Kingdom. In this episode of Mayer Brown's Tech Talks podcast, Ana Bruder, Ondrej Hajda and Julian Dibbell discuss what this means for business and what to expect going forward.