In this episode of New Story Spokane–Ancient Song, we explore the timeless rhythms of nature and the urgent need for a new economic and social paradigm—one that prioritizes sustainability, community well-being, and a thriving planet.

Hosts Tom Robinson and Roger Hudson welcome special guest Mark Odegard of Measure Meant Consulting, , whose work is redefining success beyond mere profit. Mark shares how his team is helping communities plan for climate resilience and championing a regenerative economy that values clean air, water, and people over unchecked financial gain.

Through data-driven planning and advocacy for systemic economic change, Measure Meant Consulting is working with local businesses and organizations to create sustainable solutions. By aligning with initiatives like 1% for the Planet and B Corp certification, they are proving that ethical business practices can be both successful and transformative.

As the ancient song of the Canada geese calls us back to nature, we are reminded of the interconnectedness of all things. The power to shape this new story lies in our hands, in our choices as consumers, and in the businesses we support.

Join us in reimagining a world where economy, community, and environment exist in harmony. The time is now. Let’s embrace the call.

Learn more about Measure Meant at measurepnw.com

On this episode of New Story Spokane, hosts Roger Hudson and Tom Robinson introduce the heart of their mission: reshaping the way we live, work, and thrive together in community. Featuring John Edmondson, founder of Growing Neighbors, this episode explores the timeless rhythms of connection, sustainability, and shared prosperity—an “ancient song” reimagined for today.

John shares how his nonprofit is transforming backyards and vacant lots into vibrant community gardens, creating spaces where neighbors grow not just food, but meaningful relationships. From reducing waste to building networks of “Little Free Pantries,” John’s work reflects the wisdom of stories that prioritize care for both people and the planet.

Join us as we begin this journey of choosing a better story, inspired by Spokane’s rich heritage and the timeless call to cultivate community. Together, we’ll explore how reconnecting with ancient principles can lead to a thriving, sustainable future for all.

Learn more at the following link growingneighbors.org

New Story Spokane is a podcast and movement dedicated to uplifting Spokane’s community spirit and sparking positive change. Founded by Roger Hudson and Tom Robinson, the podcast tells the stories of local individuals and organizations who are reimagining prosperity and sustainability, rejecting the outdated narratives of conflict and isolation in favor of collaboration and community.

Inspired by theologian Richard Rohr’s idea that “the best critique of the bad is the practice of the better,” New Story Spokane emphasizes personal choice and conscious living. Hudson and Robinson introduce listeners to the “Seventh Story,” which centers on love, acceptance, and sustainable choices. Drawing from Ivan Illich’s insight that stories shape society, they aim to inspire listeners to choose community and sustainability over individualism and competition.
Each episode poses a critical question to the Spokane community and beyond: “Who’s going to choose?” This podcast doesn’t just highlight sustainable practices; it actively encourages people to adopt them. By supporting local produce, minimizing waste, and embracing sustainable living, listeners become part of a larger movement valuing both people and the planet.

As a 501(c)(3) non-profit, New Story Spokane invites donations to support its mission of inspiring sustainable living and shared prosperity. Each story clearly shows that Spokane’s future is in the hands of those willing to choose a new path. New Story Spokane is a call to join, participate, and believe that together, a more prosperous and sustainable Spokane is not just possible—it’s already happening.
Visit newstoryspokane.com to learn more.

The song 'Now' is performed by Jinx Universe, a dynamic and innovative musical artist who captivates audiences with his unique sound and imaginative lyricism. Known for seamlessly blending genres, Jinx's music inspires and energizes, echoing the spirit of change and creativity.

Discover the music of Jinx Universe and be part of his musical journey by following him on Instagram at @iamjinxuniverse and listening to his music here: linktr.ee/jinxuniverse.

This episode of New Story Spokane is produced locally by Spokast!