For AI to be successful, it's not enough for the CMO and CIO to communicate with one another, every member of both teams needs to be in sync on use cases and how they measure success. Structure your AI to fit your marketing goals. Clear data sets, KPI's & metrics are critical for marketing success w/ AI. And take responsible risks, experiment with your use of AI and creatively infuse AI into new areas or interactions w/ consumers. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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