Consumers are recognizing how sleep and wellness are intrinsically intertwined. However, despite acknowledging the importance of sleep, a recent Tuft & Needle survey found that two-thirds of Americans note that they don’t get enough sleep, with seven out of ten people admitting they get less than seven hours of sleep per night.

The survey also found that three-quarters of people note that sleep impacts their mood and overall outlook on life, and two-thirds also agree that sleep impacts their physical health and mental wellbeing.

To help fix that disconnect, Tuft & Needle’s new marketing campaign—“Wake Up Awake”— is focused on helping sleepers get better rest, reclaim the night, and look forward to the day ahead.