While I’ve learned a lot about babies and the amazing way the human body functions, I’ve also learned a lot about sleep — and the lack thereof.

Every new parent knows sleep becomes more precious when the little one arrives, and that’s a message the mattress industry should be using.

To read or learn more, finish this article here!

Football. Halloween. Leaves changing colors.

Who doesn’t love fall?

As the weather cools and people venture out to do their holiday shopping, retailers have the perfect chance to bring in customers with community-based events that can build brand recognition and offer people in the local area a fun activity.

To learn about these fun ideas, check out the article here!

And consumers are making it clear that trite and shallow promises won’t be tolerated. They want to be part of the conversation and many are willing to open their wallets to prove it.

To listen or read more, check out the rest of this article here!

GTRsuite is a technology company that offers geo-locating tools for retailers and manufacturers in the home furnishings industry.

Its latest release, the Lead Prediciton Engine, geolocates shoppers who search for furniture online so GTRsuite knows where all of those searches appear and the SKU they’re interested in — whether through Google or a company’s website.

For example, if you've been trying to get into a certain retailer for years and they’re not interested, you can put this ‘magnet’ right over that retailer’s locations on your map of dealers and then show the intention within these areas right down to an SKU.

And like many other technology companies, the numbers speak for themselves.

For more on the GTRsuite and how it can help your business, read here. 

If so, you may be suffering from something called revenge bedtime procrastination.

To read and learn more, click here. 

But new research shows something happening that’s going to change the way companies do business on TikTok.

To learn more, listen or read here. 

Google says these occur when people “reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something or buy something.”

In 2022, nearly everyone does this multiple times a day, which makes these micro-moments extremely important for any successful business.

To read or listen to more about cherishing the micro moments, click here. 

But with your retail store as your brand, are you making the most of your storytelling abilities?

Here’s a unique idea: Brand museums.

To read or listen to more about how a bran museum could enhance your marketing strategy, click here. 

How does it keep itself busy? Does it like its pillowcase outfit?

These are all questions Dennis the Pillow answered when he recently went on the “Everything Is Alive” podcast to share his thoughts on being a pillow and what that life is like.

Read or listen to more of this story here. 

When’s the last time you did an honest, thorough audit of your content marketing strategy?

When it’s done correctly, content marketing is a powerful tool. But when it’s done incorrectly, it’s an expensive hobby.

An effective business blog allows you to tap into audiences that you may not be able to reach through traditional marketing channels and track and measure reach and conversions.