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Welcome to New World Same Humans, a weekly newsletter on trends, technology, and society by David Mattin.
If you’re reading this and you haven’t yet subscribed, then join 14,000+ curious souls on a mission to build a better shared future 🚀🔮
We talked a lot, in 2020, about the implications of the pandemic for us as a collective. Just a brief shock, or the start of system-wide change? A pause, or Great Reset?
But we’ve talked less about how the crisis presents the same challenge, in miniature, to each of us as individuals. Lockdown shattered daily routines and patterns of thought. That meant personal challenges. But also the chance to step back from our own lives, and reassess.
Here in the UK, nearly 30% of people say they plan to make ‘big life changes’ – such as quitting a job or ending a relationship – when the crisis is over.
This week, reflections on that. My argument in short? The consumer societies we live in trap us inside a limited version of ourselves. The big opportunity, then, for the 2020s? Empower people to break free.
Go ahead; hit play!
If you prefer to read this week’s instalment, go here for the text version of New World Same Humans #50.
Links in this week’s instalment
1. Here in the UK, nearly 30% of people say they plan to make ‘big life changes’ – such as quitting a job or ending a relationship – when the crisis is over.
2. Back in NWSH #34, I wrote about how the Global North runs on a model of humans as rational choice machines.
3. There’s established evidence that materialism of the kind encouraged by the consumer society makes us unhappy.
4. The vast, profitable, and mostly useless self help industry will soon be worth $13 billion a year in the US alone.
Flying high
Thanks for reading this week.
Pretty soon we’ll get to see whether millions of people really will seek a new relationship with the Unlimited Self in the 2020s.
In the meantime, we members of the New World Same Humans community are on a mission of our own.
We started out as a small tribe back in January 2020. Now, there are over 14,000 of us – founders, designers, coders, policy makers, and more – on a shared journey to imagine, and help build, a better future. If you know someone – a friend, relative, or colleague – who’d make a great addition, why not forward this email and encourage them to sign up? Alternatively, share New World Same Humans across your social networks with a note on why you find it valuable. Remember: the larger and more diverse our community becomes, the better for all of us. Just hit the share button!
However many we number, your membership of this community means a lot.
I’ll be back on Wednesday. Until then, be well,
David.
David Mattin is the founder of the Strategy and Futures Research Unit. He sits on the World Economic Forum’s Global Future Council on Consumption.
Welcome to New World Same Humans, a weekly newsletter on trends, technology, and society by David Mattin.
If you’re reading this and you haven’t yet subscribed, then join 14,000+ curious souls on a journey to build a better shared future 🚀🔮
On Thursday, the incoming Biden administration announced a $1.9 trillion stimulus plan. A cheque for $1,400 will go to every citizen with earnings under $75,000 a year.
This comes on top of the $4.5 trillion in economic stimulus passed by the US Congress across 2020. For context, the stimulus package passed in the wake of the 2009 financial crash was around $900 billion.
Some version of this story can be told in countries across the Global North. Amid everything, the scale of the economic story we’ve lived through is yet to sink in.
As ever, NWSH seeks the implications of all this for our shared future. So what did we learn about capitalism in 2020? And where are we heading next? This week: three big lessons from the past year. And a look ahead: to the coming war of ideas over capitalism’s future.
Longform essays will still be a part of the Sunday mix, but this week I’m experimenting with a new briefing-style format. Let me know what you think! The change will be more evident if you read this instalment; go here for the text version of NWSH #49.
Links in this week’s instalment
1. In the summer of 2020 Pfizer closed a $2 billion advance purchase order on the vaccine with the US government.
2. Economist Mariana Mazzucato argues that only government has the heft to support innovation on a grand scale.
3. The Green New Deal amounts to a blueprint for a new economic model; one that would reimagine the relationship between government and the private sector
4. Modern Monetary Theory says governments can freely invent new money to pay for public services and fuel full employment.
Fully automated luxury living
NWSH will keep watching as this story unfolds. Here’s hoping we all get to experience life inside a fully automated luxury future.
While we’re waiting for our new robot helpers to emerge and start mixing us drinks, let’s double down on the amazing community we’re building. If you know someone – a friend, relative, or colleague – who’d make a great addition, why not forward this email and encourage them to sign up? Alternatively, share New World Same Humans across your social networks with a note on what makes it valuable. Remember: the larger and more diverse our community becomes, the better for all of us. Just hit the share button!
Your membership of NWSH means a lot. I’ll be back on Wednesday; until then, be well.
David.
David Mattin is the founder of the Strategy and Futures Research Unit. He sits on the World Economic Forum’s Global Future Council on Consumption.
Welcome to New World Same Humans, a weekly newsletter on trends, technology, and society by David Mattin.
If you’re reading this and you haven’t yet subscribed, then join 14,000+ curious souls on a journey to build a better shared future 🚀🔮
And we’re back!
It’s only ten days old, but 2021 has already proved tumultuous. Meanwhile, here in London we’ve returned to full-scale lockdown. Still, there’s one big Reason to be Cheerful.
The vaccines are coming. Soon the world will start to reopen. In the deranged video game that is The Pandemic, we’re about to play Level 2.
It’s going to be an amazing year; one unlike any other in living memory. The losses – of loved ones, health, livelihoods – have been all too real, and many need support. But I couldn’t be more excited about what lies ahead. And it feels a huge privilege that I get to share my first reflections on these times, and where they’re taking us, with you.
The NWSH mission remains as it ever was. To examine the trends, ideas, and innovations reshaping the decades ahead And to supercharge your mission – in whatever form it takes – to help build a future that’s better for us all.
So this week, reflections on what that means in 2021. Enough preamble; just hit play!
Links in this week’s instalment
1. Fisher was a prolific British writer and cultural theorist who developed an intriguing critique of neoliberal capitalism.
2. If we are to meet the challenges ahead, then in the 2020s we must develop a new model of a human being: one that grounds human beings in the wider society, their own bodies, and the Earth environment.
3. SFRU’s first free trend report is Five Trends for the 2020s.
4. The New World Manifesto project will see us come together and articulate a set of core principles that should guide us all as we rebuild in the coming decade.
Don’t cross the streams
So much is happening. And there is so much work to do.
Stand by for further announcements on the Manifesto project. And if you’re keen to join the conversation now, just jump into the NWSH Slack group. Together, we can slay Fisher’s ghosts in 2021.
In the meantime, if you know someone – a friend, relative, or colleague – who’d make a great addition to our community, why not forward this email and encourage them to sign up? Alternatively, share New World Same Humans across your social networks with a note on what makes it valuable. Remember: the larger and more diverse our community becomes, the better for all of us. Just hit the share button!
Your membership of our community is valued. I’ll be back on Wednesday with the first New Week Same Humans of 2021. Until then, be well.
David.
David Mattin is the founder of the Strategy and Futures Research Unit. He sits on the World Economic Forum’s Global Future Council on Consumption.
Welcome to New World Same Humans, a weekly newsletter on trends, technology, and society by David Mattin.
If you’re reading this and you haven’t yet subscribed, then join 14,000+ curious souls on a journey to build a better shared future 🚀🔮
Spotify has shared the most streamed artist of this year. TikTok has celebrated the most viral video. But so far, one end-of-year retrospective is yet to be released.
So this week, I’m sharing the top five New World Same Humans essays from 2020. The final selection comes via a mix of science and subjectivity: I’ve considered data on the most read and shared, alongside my own view on which essays best hit their mark.
Together, these five essays are a tour through the many of the big themes that preoccupy this newsletter. The relationship between humans and technology. The nature of modernity; where it came from and what it has done to us. The Anthropocene. The future of democracy.
Also, an experiment to spread the Same Humans cheer. Each essay comes with a button that auto-generates a tweet; just hit the button to share your favourite essay from among this year’s top five!
Let’s spread the word, and grow our amazing community. Together, we’re going to do great things in 2021.
This week’s instalment is short and laden with links, so I’ve shared the full text below.
🏆 NWSH Top Five for 2020
1. The Four Futures Framework Can Change Your Life
The essay: The Four Futures framework is a tool for structured thinking about what lies ahead, developed by Professor James Dator. It says that all the stories we tell about the future fall ultimately into one of four categories: Growth, Collapse, Discipline, or Transformation. This essay examined how we can use Four Futures to map possible futures: for the world around us, our business, and ourselves. The most shared essay this year.
Where next? Dator created this framework back in the 1970s. Since then, it’s become clear that if we continue along our current trajectory, we’ll face ecological disaster. In Dator’s terms: Growth ends up in Collapse. In other words, the Anthropocene explodes the boundaries between Dator’s four categories. It’s time to update them to accommodate this new reality. More coming next year.
2. Should You Let an Algorithm Vote on Your Behalf?
Quick summary: The superstar futurist Yuval Harari has posed a now infamous question about the future of democracy. In a world in which algorithms know us better that we know ourselves, why should we vote? Why not let an algorithm vote for us? My answer: the question is built on a hollow understanding of the political. To stop democracy falling to our Algorithmic Overlords, we must rediscover politics as the arena of competing ethical visions for the human Good Life.
Where next? This essay drew together a number of ideas that I’ll keep exploring next year. In particular, I’m interested in the ways a hyper-individualistic, egalitarian, and connected society throws political representation – the idea that someone else makes important political decisions on my behalf – into crisis.
3. How Modernity Invented then Erased the Individual
Quick summary: A paradox sits at the heart of life inside modernity. On the one hand, 21st-century advanced consumer societies elevate each individual to a near-kingly status. On the other, they efface us as individuals by dwarfing us within a massive and complex social space in which it’s impossible to feel that we really matter. This tension is only set to grow. The pandemic represents a unique opportunity to redraw our collective lives at scales that are smaller and more human.
Where next? It seems to me that the search for smaller and more human will be a central project in the years ahead. The pandemic has given a hard lesson in the risks associated with a highly globalised world. So how do we reorient ourselves towards the local without becoming insular?
4. The Great Migration is Coming
Quick summary: It’s estimated that by 2050, 200 million people will have been displaced by global heating. Where will they go? The liberal democracies of the Global North face a dark dilemma. These rich nations are primarily responsible for the climate crisis. But if they accept migration on this scale – tens of millions of people each – they risk being torn apart.
Where next? This was darkest essay of 2020; I still find the implications hard to deal with. If the forecasts are even close to right, climate migration will be one of the great stories of our lifetimes. In the years ahead I want to write much more about that story, and not just commentary; this subject demands on-the-ground reporting.
5. We are Building a Tyranny of Convenience
Quick summary: Liberal democracy is built on the idea that individual freedom is the supreme value. And we’ve always believed that privacy is a foundational part of that freedom. But in 2020, we allow Big Tech access to our most private selves. No one forces us to do this; we are, it seems, tyrannising ourselves. To make sense of what’s happening, we need to call on a famous 20th-century idea about the nature of freedom.
Where next? Amazon’s new Halo device will monitor biological and voice metrics of wearers. California police are using drones to chase suspects. In other words, issues around privacy and Big Tech as a new form of socio-corporate power are going nowhere in 2021.
Cleared to land
Thanks for listening this week. And if you shared your favourite essay, make that double 🙏🙏
There will be two more emails this month before the newsletter pauses for Christmas. It’s been a wild year, but 2020 is finally coming in to land.
I’m so excited about what lies in store for the NWSH community next year.
The New World Manifesto project, for example, will see us come together to agree upon a set of core principles that should guide us all as we rebuild for the 2020s. Everyone is invited to the conversation! And I’m working to attach a great advisory board to the project, too.
More coming on that and other plans soon. In the meantime, I’ll be back on Wednesday with the final New Week Same Humans of this year.
Until then, be well,
David.
David Mattin sits on the World Economic Forum’s Global Future Council on Consumption.
Welcome to New World Same Humans, a weekly newsletter on trends, technology, and society by David Mattin.
If you’re reading this and you haven’t yet subscribed, then join 14,000+ curious souls on a journey to build a better shared future 🚀🔮
The year is drawing to a close. It’s enough to put anyone in a reflective mood.
Meanwhile, events of the last few days seemed to sum up so much of what this newsletter is about. So this week, a shorter note; reflections on all that. No Fast Download required.
Expect technology, humans, and a brief glimpse into deep time. Also, a call: to make our community count in 2021.
So, hit play!
If you prefer to read this instalment, go here for the text version of New World Same Humans #46.
Links in this week’s instalment
1. The New World Manifesto project launched a few weeks ago. It is a call for the NWSH community to come together and articulate the principles we believe should guide us all as we rebuild in the 2020s.
2. Discussion for the New World Manifesto project is already underway in the NWSH Slack group.
3. James Lovelock’s The Novacene and Max Tegmark’s Life 3.0 are both books that helped inspire this newsletter.
Come together
Thanks for listening this week.
The New World Manifesto project is taking shape. It’s chance for all of us – for you – to share thinking on how we should rebuild in the 2020s.
What are the fundamental principles you think should guide us? Are they around the human relationship to technology? The future of cities? Of work? Equality?
In the weeks ahead, I’ll share the process via which we’ll conduct a collective conversation.
The Manifesto will be powerful only if it distils a wide and diverse a range of voices. And there’s one thing you can do to help ensure that happens: share!
So if you know others who’d make a valuable contribution to our conversation – and I bet you do – then why not take a second to share this note with them? Just forward the email along. Or share it across one of your social networks, with few lines on why you found it valuable. Just hit the share button:
I’ll be back on Wednesday. Until then, be well,
David.
David Mattin sits on the World Economic Forum’s Global Future Council on Consumption.
Welcome to New World Same Humans, a weekly newsletter on trends, technology, and society by David Mattin.
If you’re reading this and you haven’t yet subscribed, then join 14,000+ curious souls on a journey to build a better shared future 🚀🔮
The internet has rewired us.
By which I mean: a connected world relentlessly fuels new human behaviours, habits, and expectations. And once they’ve been created, they spread. We bring those new habits and expectations to other aspects of our lives. Often, we bring them out of the online space and into the physical world around us.
A particularly powerful version of that phenomenon is now emerging into view. And it will, I believe, reshape the socio-economic system that you and I live inside: the consumer society.
This is a story about personalisation, and where it’s heading next. Skip to the end and the answer is: to some pretty strange places.
But let’s start at the beginning. Go ahead: hit play!
If you prefer to read this instalment, go here for the text version of New World Same Humans #45.
Links in this week’s instalment
1. Tonal is a connected workout station that collects physiological data and adjusts exercise difficultly accordingly.
2. SHOT is a smoothie mixer that uses a built-in camera and AI to analyse skin health and then create a personalised recipe for a skin-enhancing smoothie.
3. Last year, Japanese beauty giant Shiseido launched a new skincare service called Optune.
4. This year Amazon announced the new Halo device, which will give personalised communication advice based on physiological and voice data that allows a real-time picture of your mood.
5. Nestlé is running a huge trial of DNA-personalised food supplements with over 100,000 consumers in Japan.
6. This year Snapchat launched Local Lenses, which allows a persistent, shareable digital layer to be built on top of the physical environment.
Reality check
Thanks for reading this week.
If immersive AR worlds plunge us into new and personalised realities, the opportunities will be dizzying.
But in the meantime, we in the New World Same Humans community are forging our own shared space!
We started as a small tribe back in January; today we encompass more than 14,000 smart people – founders, strategists, designers, coders, policy makers and much more. If you help our community expand, you make it more useful for all of us. And all you have to do is share.
So if you found today’s instalment valuable, why not take a second to forward this email to one person – a friend, relative, or colleague – who’d also enjoy it? Or share New World Same Humans across one of your social networks, and let others know why you think it’s worth their time. Just hit the share button:
I’ll be back on Wednesday with New Week Same Humans. Until then, be well,
David.
David Mattin sits on the World Economic Forum’s Global Future Council on Consumption.
Welcome to New World Same Humans, a weekly newsletter on trends, technology, and society by David Mattin.
If you’re reading this and you haven’t yet subscribed, then join 14,000+ curious souls on a journey to build a better shared future 🚀🔮
Recent weeks have brought news of three effective vaccines. Now, the challenge is roll out. We need to get these vaccines first to those who need them most. That means frontline health workers, and the old.
So much about this virus, and in consequence about this year, has been about management of risk for old people. In that way, the pandemic has been a reminder of a central fact about about the human collective in 2020: it is ageing.
The UN says that the global population aged 65 and over is growing faster than any other age group. In 2019, one in 11 worldwide was over 65; by 2050 it will be one in six.
It’s an unprecedented demographic change. And because it will shape our response to all else, I’ve come to believe that it is the most consequential megatrend reshaping the decades ahead.
So this week, reflections on this megatrend; specifically, three thought starters on what it means for our journey through life, our politics, and our relationship with work.
Enough preamble; hit play!
If you prefer to read this week’s instalment, go here for the text version of New World Same Humans #44.
Graphs in this week’s instalment
This is a classic population pyramid. It shows the distribution of age groups across a human population:
This is the equivalent graph for the population of Europe in 2019 and as forecast in 2100, from the EU’s data agency Eurostat.
Links in this week’s instalment
Introduction:
1. The UN says that in 2019, one in 11 worldwide was over 65; by 2050 it will be one in six.
Longer lives will reorder the 21st-century:
1. The UN calls ageing populations ‘one of the most significant social transformations of the 21st-century.’
We’ll search for a new settlement between the young and the rest:
1. As discussed in New Week Same Humans #13, the OECD says those aged 25 and under are 2.5 times more likely to be without a job because of the pandemic as those between 26 and 64.
2. The Ipsos Global Trends 2020 report showed 53% of 60 to 74-year-olds agree that ‘even the scientists don’t really know what they’re talking about on environmental issues’, against 39% of 16 to 24-year-olds.
Just a number
Thanks for reading this week.
The new realities emerging as a result of ageing societies are many and complex. Treat these three thought-starters as just that; jumping off points for further analysis. What do they mean for your business? For your career, and your personal journey through the years to come?
In the meantime, we in the New World Same Humans community are forging a journey, too! We started as a small tribe back in January; today we encompass more than 14,000 smart people – founders, strategists, designers, coders, policy makers and much more. If you help our community expand, you make it more useful for all of us. And all you have to do is share!
So if you found today’s instalment valuable, why not take a second to forward this email to one person – a friend, relative, or colleague – who’d also enjoy it? Or share New World Same Humans across one of your social networks, and let others know why you think it’s worth their time. Just hit the share button:
I’ll be back on Wednesday with New Week Same Humans. Until then, be well,
David.
David Mattin sits on the World Economic Forum’s Global Future Council on Consumption.
Welcome to New World Same Humans, a weekly newsletter on trends, technology, and society by David Mattin.
If you’re reading this and you haven’t yet subscribed, then join 14,000+ curious souls on a journey to build a better shared future 🚀🔮
Back in NWSH #36, I wrote about the coming challenge posed to the Global North by climate migration. I published that essay with some trepidation, because it’s so dark. It turned out to be one of the most read instalments ever.
This week’s essay is a companion piece. It extends an idea articulated in the original, on how loyalty to nation might be used to motivate action against climate change.
This week’s essay goes further. It floats an idea that feels – to me at least – something verging on heretical. What if a new, enlightened nationalism is the key to unlocking movement on the entire progressive agenda, from regulation of Big Tech, to global inequality, to climate?
What if nationalism and the progressive cause go together?
It’s so strange, I’m still not sure I believe it. But enough preamble; hit play!
If you prefer to read this instalment, go here for the text version of New World Same Humans #43.
Links in this week’s instalment
1. NWSH #36 is about the coming challenge posed to the Global North by climate migration.
2. Last year Oxfam reported that the world’s richest 26 people controlled as much of the Earth’s wealth as the 3.8 billion poorest.
3. In 2018 the Brookings Institute reported that the Bill and Melinda Gates Foundation is the 17th largest funder of the United Nations, ahead of Spain, Russia and Ireland.
4. Foreign policy expert Sean McFate has floated the idea that in the decades ahead we’ll see a new global Middle Ages, in which billionaire overlords and multinational corporations run their own private armies.
The Same Humans Nation
Thanks for listening this week.
This newsletter will continue to track the evolving relationship between capital, data, and the nation state. In the meantime, though, we’re also building our very own collective: the Same Humans Nation is rising!
We started as a small tribe back in January; today we encompass more than 14,000 smart people – founders, strategists, designers, coders, policy makers and much more. If you help our community expand, you make it more useful for all of us. And all you have to do is share!
So if you found today’s instalment valuable, why not take a second to forward this email to one person – a friend, relative, or colleague – who’d also enjoy it? Or share New World Same Humans across one of your social networks, and let others know why you think it’s worth their time. Just hit the share button:
I’ll be back on Wednesday with New Week Same Humans. Until then, be well,
David.
David Mattin sits on the World Economic Forum’s Global Future Council on Consumption.
Welcome to the podcast version of New World Same Humans, a weekly newsletter on trends, technology, and society by David Mattin.
If you’re listening to this and you haven’t yet subscribed, then join 14,000+ curious souls on a journey to build a better shared future 🚀🔮
It’s been quite a week.
US Presidential elections always reverberate way beyond American shores. The campaigns are always noisy; the outcomes momentous. For this election, doubly so. We all need space to decompress.
In keeping with an unusual few days, then, here is an unusual instalment of this newsletter. No essay this week; instead, a short note with some first reflections on the outcome and what it means for our shared future.
Plus, the launch of a new project for the NWSH community. One that gives you a chance to share your thinking on what lies ahead, and shape our community, what it stands for, and how we share that with the world.
So, hit play!
If you’d rather read this instalment, go here for the text version of New World Same Humans #42.
Links in this week’s instalment
Four Reflections:
1. NWSH #36 on the huge challenge posed to the Global North by climate migration.
A New World Manifesto:
1. You can join the NWSH Slack by following this link.
Go in peace
As promised, a shorter instalment. Normal service will be resumed next Sunday.
In the meantime, wishing you a peaceful end to a historic week. Let’s see what the next seven days have in store.
Meanwhile, I can’t wait to see how the New WorldManifesto project evolves. If you’re excited to share your thinking, it’s likely you know others who’d make a great contribution, too. Why not invite them to join our community, so their voice can be heard? Just forward this email to them with a quick note. Or you can grow our community by sharing NWSH across one of your social networks, and letting others know why you think it’s worth their time. Just hit the share button!
I’ll be back on Wednesday. Until then, go in peace,
David.
David Mattin sits on the World Economic Forum’s Global Future Council on Consumption.
Welcome to the podcast version of New World Same Humans, a weekly newsletter on trends, technology, and society by David Mattin.
If you’re listening to this and you haven’t yet subscribed, then join 14,000+ curious souls on a journey to build a better shared future 🚀🔮
This week, an essay on a powerful emerging trend and its path from weird to mainstream.
I think this trend is set to reshape media and reconfigure business in the years to come. It might even change your life.
Enough preamble. Hit play on this essay, which is called ‘Virtual Humans, and How Weird Becomes Mainstream’.
If you’d prefer to read this instalment, go here for the text version of New World Same Humans #41.
Links in this week’s instalment
1. Kanye West gave Kim Kardashian a hologram of her late father for her 40th birthday.
2. The virtual influencer Lil Miquela has 2.8 million Instagram followers.
3. Xin Xiameng is a virtual newsreader developed by Chinese state-run Xinhua news agency.
4. Spotify created a digital avatar US singer The Weeknd, which then delivered a personalised message to the user based on their listening data.
5. The Riot Games virtual girlband K/DA just released a new song, which already has 20 million YouTube views.
6. Alethea AI is a startup that allows users to create their own virtual humans; it was featured in the last New Week Same Humans.
7. The AI-fuelled chatbot app Replika bills itself as ‘your AI friend’.
8. Samsung are working on a new line of ‘humanoid friends’ called NEONs.
9. Back in NWSH #15 I wrote about the emergence of the metaverse.
Same humans assemble
Thanks for listening this week.
Are you convinced that your next big relationship will be with an AI-fuelled virtual companion?
While you think it through, remember that we at New World Same Humans are busy building a community of our own. We started as a small tribe back in January. Today, we’ve grown to 14,000+ curious souls – founders, foresight professionals, designers, strategists, marketers and more – all over the world. We’re a diverse bunch, but we share one trait: an obsession with the trends, forces and ideas reshaping the future.
There’s one thing you can do to help make our community stronger and more useful for all of us: invite more people inside!
So if you found today’s instalment valuable, why not take a second to forward this email to one person – a friend, relative, or colleague – who’d also enjoy it? Or share New World Same Humans across one of your social networks, and let others know why you think it’s worth their time. Just hit the share button!
Your membership of our community is valued. I’ll be back on Wednesday; until then, be well.
David.
David Mattin sits on the World Economic Forum’s Global Future Council on Consumption.
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