Author of the best book ever written on the subject of employer brand, Talent Chooses You and the creative genius behind EmployerBrandLabs and our favourite guest, James Ellis joins us for an update on the world of what people want to know if they are going to change jobs.

• Employment Brand is to Recruiting as Marketing is to Sales  

• Discount Tire delivers top marks for how to communicate Why Work Here

• Social media mis-steps; most companies still post vague, lifeless phrases - so its not too hard to look like a genius if you just put a little effort into it!

• EB’s role is NOT to selling the job