How are you going to grow your business in 2024?

Because growth is good, right?

Mostly but not always. The 10x growth mindset, particularly in B2B, is that of the pickup artist.

 Eternally on the cruise for new “targets”*. Talking lots about yourself. The thrill of the pursuit, the adrenalin surge of beating your competitors, the flex of announcing your latest win in the trade media.

This week: how to develop more profitable growth. Get it from your existing customers.