Polly McMorrow is CEO of McCann London, part of one of the biggest advertising agencies in the world. Clients include Xbox, Aldi, Just Eat and Wimbledon. In this episode we talk about:

• What her New Year Resolutions for business are
• How to make a great marketing campaign 
• Why she nearly turned the job down as soon as she was offered it
• The future of marketing 

For more interviews, news and analysis go to standard.co.uk/business or pick up the Evening Standard newspaper

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