This hour, Newell and Dave dive into the science behind the odds with Lead Oddsmaker for Caesars Sportsbook, Craig Mucklow, on if there really is a data drive scientific method behind how the sportsbooks set their lines, before being joined by Cleveland Browns Tight End, David Njoku on his first time at Radio Row and his offseason plans before closing out connecting with T-Bob Hebert, former LSU football player, fellow broadcaster and son of Bobby Hebert, as he rings in his first time covering the Super Bowl!

Newell and Dave sit down with Craig Mucklow, Leads Oddsmaker for Caesars Sportsbooks on how the magic is made behind the scenes when lines are set, updated, changed, as well as who manages what games, sports, players, etc. and the craziest data points that Craig has used to set lines, the chatter ahead of Super Bowl 59 with, and some of the biggest bets already placed ahead of the big game!

This hour, Newell and Dave sit down with Group VP of Corporate Communications at Entergy and SBLIX PR Committee co-chair, Rob Hatley, to discuss the buildup of new faces in the city and how the city is looking to be THE "hosting city" for years to come, before welcoming in Janine Mansour, Port NOLA Director of Trade Development, Christopher Britton, Lineage VP Regional Sales, Port NOLA, to discuss how the Port of New Orleans is stepping up their game before the Super Bowl, and their new in-house import service, I-House.

Newell connects with Janine Mansour, Port NOLA Director of Trade Development, and Christopher Britton, Lineage VP, Regional Sales, Port NOLA, to discuss what is making waves in the imports and exports through Port NOLA, how operations are staying strong and steady throughout the SB, and their new I-House service to streamline imported food and drinks.

Newell tells Dave all about the light show he saw last night before Rob Hatley, Group VP of Corporate Comms. at Entergy and SBLIX PR Committee co-chair, the committee's goal of building New Orleans into a "hosting city", the buildup ahead of SB as anybody staying in a hotel for 4 nights can start checking in later today, how the NFL and media giants such as ESPN have taken over the city, and more.

On today's show, Newell and Dave dive into the 3rd day of craziness as the city is picking up the pace ahead of Super Bowl 59 as we hear from the likes of Adam Straight, COO of the Morial Convention Center, on how the CC has prepared for this event and more coming down the line, Liz Murrill tells us how Louisiana is stopping counterfeit efforts to keep citizens and their money safe. Later on, we go over the Good News with Michael Hecht, President and CEO of GNO INC., and Susan Bourgeois, LED Secretary, to tell us all about how they are bring peoples, fans, and business to New Orleans this week and beyond. Finally, New Orleans & Co. President & CEO, Walt Leger, to break down how the city is already looking ahead to the NEXT Super Bowl, and former ESPN anchor, actor, author, pitchman, and filmmaker, Kenny Mayne, tell us about his comedy show later tonight and his new film "Wiffleball"!

This hour, Newell and Dave sit down with President and CEO of New Orleans & Company, Walt Leger, on selling New Orleans to others, and what it looks like for New Orleans to try and get their next shot at hosting a Super Bowl sometime in the 2030's before closing out with author, actor, pitchman, filmmaker and more who anchored on ESPN for 27 years, Kenny Mayne, to tell us about his new film "Wiffleball" and his comedy show at Caesars later tonight!

Newell and Dave are joined by Kenny Mayne, author, actor, pitchman, filmmaker, and more to talk about his new film "Wiffleball", his show tonight at Caesars helping injured veterans, his quest to find the truth behind his film, his 27 year run at ESPN, and more!

Newell and Dave are join with President and CEO of New Orleans & Company, Walt Leger, to discuss New Orleans living up to the mantra "Built to host", selling New Orleans to people here and beyond, but with everybody showing up today, the next few days are when things are gonna get busy and the city is really going to start coming alive, as well as how New Orleans is already look towards the next SB, when we could expect that, what other events the city is looking to bring to New Orleans, and more!

This hour, Newell and Dave brings in President & CEO, GNO INC. Michael Hecht, to detail how the city has been taking it one step after another towards its commitment to keep people excited, happy, and safe in and around New Orleans before later being joined by LED Secretary, Susan Bourgeois, on the connections and network that big events like the Super Bowl and Mardi Gras can do for the city, its business, and its people, and how a city that is hosting an event like the Super Bowl, should be looking to get the most out of the SB!