In this episode, we dive deep into how D2C brands can leverage AI to create powerful, engaging user-generated content (UGC) ads that resonate in 2025 and beyond.
2. The Power of Cohorts - 01:02
3. Who is the Real Consumer - 01:32
4. Variability in Cohorts - 02:02
5. Core Pain Points and Desires - 02:33
6. A Real-World Analysis - 03:06
7. Importance of Customer Feedback Collection - 03:37
8. Status Symbol Effect in Branding - 04:08
9. Introduction to Claude and Other AI Tools - 05:10
10. AI in Market Research and Customer Insights - 05:41
11. Amazon Reviews as Research Data - 06:10
12. Creating Gifting-Based Marketing Angles - 07:43
13. From Review to Ad Script: Copywriting Tips - 09:19
14. Combining Visual Elements with Narration - 11:35
15. Emotional Appeal in User-Generated Content - 12:30
16. The Gifting Angle for Events (Valentine’s Example) - 13:15
17. Using Negative Feedback for Product Improvement - 14:00
18. Real Customer Stories in User-Generated Content - 15:30
19. Iterative Market Research Process - 17:12
20. Conclusion: Key Insights for Effective D2C Marketing - 21:45
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About NewGen OldSkool
If you are into raw, authentic conversations around marketing & life in general then this podcast hosted by the "15 y/o Gen Z (Manya) & 35 y/o Millenial (Digital Pratik)" is a must listen for you.
