Box office tracking is often used as a way to set up a movie for success or failure. I break down just what it is, and why it's becoming increasingly unreliable.

Control Body Odor ANYWHERE with Mando and get $5 off of your Starter Pack (that’s over 40% off) with promo code DAN at https://shopmando.com! #mandopod

Learn more about your ad choices. Visit megaphone.fm/adchoices