Haunts nationwide are experimenting with immersive Valentine’s formats, while new retail data suggests a resilient outlook for the 2026 Halloween season. This week: Queen Mary’s Dark Harbor Launches "Dark Masquerade"; Cinema of Horrors' "Hearts of Horror"; Brass Ring Excellence Award Finalists; Universal's Fan Fest Nights Doubles Down on Core Fans; Halloween Retailers Expect a Slight Increase in Business in 2026; Haunted Attraction Association to Add New Paid Administrator Role; Creep I.E. Con Returns This Weekend. Read more here