Back at school, reporter Ellie Clifford remembers being taught that what you put on social media could limit future job prospects. Then things changed: social media became integrated into workflows, consumer attention-spans shortened and intuitive platforms turned social spaces into business tools.
Ellie, who studies broadcast radio and works in production, volunteered to investigate how young people think about their online presence because she works on creating content for distribution online. “It’s all about storytelling, and while there is an issue with filters, if you think about it as a mechanism to tell stories with artistic flare, then it’s a really great tool.”
Then things changed again as social media became an important part of people’s personal and professional lives. The European Union’s General Data Protection Regulation (GDPR) has forced both consumers and companies to rethink how data is managed.
Ellie sat down with mass communication students Liberty Phelps and Amber Miller, who present a radio show called “Red, Red, Whine” and rely on social media to promote and develop their projects. She also met Malak Obaidi, a social media influencer who has found working partnerships through her YouTube channel and Instagram account, and who does presenting and social media takeovers to help companies reach audiences — work that didn’t exist 15 years ago.