The theme park industry spent years training guests that September and October were worth a visit, and it worked so well that Halloween is now the anchor of the entertainment calendar. In this week's newsletter, we break down what that means for haunts, who's still spending, and why consumer retail is now building product for the semi-pro haunter.
In this issue:
- Plan Your Season with HAN's 2026 Halloween Haunt & Event Guides
- HHN 35 Opens a Portal to Its Own Past With "Sideshow of Decay"
- "Stranger Things: Return to Hawkins" Becomes HHN's First Single-Franchise Lagoon Show
- Universal Orlando Discontinues Fear With Express Pass Products
- HHN in Singapore and Japan
- "Blair Witch: No Signal" Mazes Coming to Six Flags
- Halloween at Tokyo Disney 2026
- HalloweenCostumes Debuts Its Biggest Animatronics Lineup Ever
- Freddy Fazbear Animatronic Comes to Spirit Halloween
- Scream 30th Anniversary Reunion at Midsummer Scream
- Legendary Haunt Tour 2026 Lineup

Read the news here