Many of you may recall the article I wrote on Medium.com called Lemons to Lemonade. I wrote that piece after experiencing a horrific situation with a podcast company I had hired back when the podcast was called Something and Mimosas.
In the article I talked about the situation I ran into which the company I had previous hired decided to drop me as a client without warning or reason.
At first, I was devastated especially with paying so much money to get my podcast up and running.
Here’s a little of the article on Medium.com:
“Have you ever been released as a client? Well, as of June 3, 2021, I can say I have, and this is what I quickly learned: It is not in your best interest to give someone too much control over your brand and intellectual property.
Social media platforms, websites, affiliates, videos, content, lives, blogs, vlogs, and podcasts that are a part of you and your brand, should never be fully turned over to anyone to control. Often times that is our first response because we choose to focus on the vision, creativity and voice of our brand, and not learn the backend of what we hand over to others.
Here’s a word of caution. Never give someone so much power for when they decide to release you as a client without notice, that you are left wondering how to pick up and move forward.
Here’s the story.
I gave control to my podcast to a company that failed me. It’s my fault. I will take responsibility. I should have known better. My inner voice kept giving me a pause, but I continued to suppress it and ignore that loud word of caution. I encourage you to listen to that inner voice that nudges you that someone is not a match for what it is you are set out to do.
One of the podcast platforms, the business owner suggest I use, would regularly drop the feed while I was recording an interview for the podcast, or the recording would not appear after it was uploaded. This happened more times than I would like to admit. Still, I wanted to stay the course. Each time I would reach out to the company I had hired to serve me in this capacity who I trusted to oversee this piece of my brand. Things were not connecting, but I did not have the knowledge or capacity to take over editing my podcast. The fear of the unknown paralyzed me.
As an author and writer, people far and near know my voice and writing style. Since January, I had several inquiries encouraging me to write the podcast description, because they knew on the basis of my writing that I was not the one narrating the descriptions for each episode. One by one, someone would say, “Gail, it’s clear that you are not in control of writing the content for your podcast. I know your voice and writing. This is not you.” I had one person share, “Gail, I, like many others read podcast descriptions. Trust me, no one in tuning in to your podcast because the written content does not grab the audience. Furthermore, I know that is not you. Please write your descriptions.” I kept ignoring those who were asking because I gave the assignment to the company I had hired.
I took it upon myself to read several descriptions after receiving concerns from followers. The next episode, I wrote the description myself and the numbers increased. I informed the company that I would take over writing the descriptions come June. Well, June is here and guess what? I’m now released as their client. So was it a production concern or the fact that I became more involved with my podcast brand?
We are told to outsource, delegate, and let the experts in their field run the portions where you lack knowledge. Great advice, but at what cost?
In less than 24-hours of my podcast release of episode twenty-three, the business owner and editor canceled me and my podcast stating, “Hey Gail, Due to the ongoing issues with production, the team has determined that we can no longer provide support for the Something and Mimosas podcast. We wish you well.”
Seven months into the…”
Yes, that’s the story. You can read the entire article here: https://gaildudley.medium.com/lemons-to-lemonade-life-lessons-3ae960e98a5d
After I pulled myself together, I remembered meeting a dynamic woman named Gina Winks of GINX Media. Immediately things began to turn around as she not only serves as the audio engineer, but she takes time to teach me everything that is going on, both the front office and the back office. You want to check her out. Visit https://linktr.ee/ginxmedia if you would like more info on how she can help and/or reach out to her directly on social media:
Gina's Personal FB Page: https://www.facebook.com/gina.winks.7
Gina's Business FB Page: https://www.facebook.com/ginxmedia
Gina's IG: https://www.instagram.com/ginxmedia/
So, let’s talk podcast. Take a listen. If you are considering starting a podcast or changing your platform, connect with Gina. She’s the right person for the job.
While we are at it, #NIMosaFriday is now seeking ads for the podcast and News in Motion. Do you have a product or service you would like advertised? Contact Gail at [email protected] to get prices.
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