In this episode Elizabeth chats with journalist Rachel Gilmore about what counts as journalistic content and how to navigate the intersection of journalism and the social media influencer industry. Rachel is a freelance journalist who posts regularly on TikTok (@rachel_gilmore), Instagram (@r.gilmore), and X (@atRachelGilmore) having previously worked in organizations such as CTV and Global News.

Additional Resources:

• In this episode, Elizabeth and Rachel discuss the blurred boundaries between traditional media and new media platforms. Learn more about this from Phoebe Maares’ article: Exploring the boundaries of journalism: Instagram micro-bloggers in the twilight zone of lifestyle journalism.
• Rachel and Elizabeth discuss the decline in trust of journalists in the shift towards new marketing strategies. For more, consult Leonie Wunderlich’s article: Does Journalism Still Matter? The Role of Journalistic and non-Journalistic Sources in Young Peoples’ News Related Practices.
• Rachel mentions the role of journalists on TikTok and what new forms of journalism have appeared with the use of TikTok. To read further on those new forms and journalists’ roles, consult María-Cruz Negreira-Rey’s article: Blurring Boundaries Between Journalists and Tiktokers: Journalistic Role Performance on TikTok.
• Elizabeth and Rachel explore how news influencers challenge the traditional theoretical tensions between celebrity influence and opinion leadership. For more on opinion leadership, check out our previous episode: The Two-Step Flow Hypothesis with Nick Switzalski. 
• Elizabeth mentions a previous Wonks and War Rooms episode on Journalism and online harassment with Rosemary Barton, Fatima Syed and Mark Blackburn. This episode was a special live recording in our Season 4 on Mis- and Dis-information.
• Find Rachel’s work on TikTok (@rachel_gilmore), Instagram (@r.gilmore), and X (@atRachelGilmore).

Check out www.polcommtech.ca for annotated transcripts of this episode in English and French.