Institute of Practitioners in Advertising’s (IPA) Bellwether report for Q4 2022 was released early yesterday morning with hot anticipation from the industry's brands, agencies and marketers. Providing a run down on budgets, spending and forecasts, the report detailed an optimistic outlook for budgets amidst recession concerns, with a U-turn on adspend previously reported in Q3.

PMW's editorial team decipher the report, giving you the key takeaways and expert's views on the whole report, in less than 10 minutes.

Read more at www.performancemarketingworld.com

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